Augmented Reality has found its way into the hobbies and collectables market, thanks to an innovative new partnership between Universal DreamWorks and the tech toy developer, AR Discs. Characters from the hit film franchises such as Shrek, Trolls, How to Train Your Dragon, Kung Fu Panda, and more are among …
Read More »Liverpool welcomes Shrek ahead of DreamWorks Lights event
Shrek visited Liverpool to mark the upcoming opening of the light event, which will feature illuminated lantern characters from DreamWorks’ films.
Read More »NBCUniversal acquires DreamWorks Animation for $3.8bn
“DreamWorks will help us grow our film, television, theme parks and consumer products business for years to come,” said NBCUniversal CEO Steve Burke.
Read More »BLE 2015: DreamWorks to showcase Trolls, Shrek and Dinotrux
The animation company will also present the Noddy reboot, Noddy Toyland Detective.
Read More »DreamWorks Animation and No Yetis Allowed launch Pocket Shrek app
App allows fans to feed Shrek and Donkey, make them sleep when they are tired and tickle them to make them laugh.
Read More »US: DreamWorks launches first festive retail experience, DreamPlace
A 2,000 square foot holiday cottage, DreamPlace will feature Santa alongside popular characters including Shrek.
Read More »Poeticgem teams with DreamWorks for adult clothing
The retro daywear collection will feature popular animated properties including Shrek and Kung Fu Panda.
Read More »Super RTL and DreamWorks Animation expand relationship to include licensing and merchandising
Firm secures local merch rights to blockbusters including Shrek and How to Train Your Dragon among others.
Read More »Now DreamWorks plans theme parks in Russia
Europe's largest year-round indoor entertainment zones to appear in three cities.
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