Discovery Inc launches its Shark Week 2020 consumer products programme

Discovery Inc has revealed its list of merchandising partner’s for its long-running summer event, Discovery Channel’s Shark Week 2020. The week-long programming event will air on Sunday, August 9th and run until Sunday, August 16th.

This year’s consumer products programme includes new and returning partners across apparel, accessories, toys, and publishing categories, with the likes of Build-A-Bear and Mattel on board for new toy ranges for 2020.

New in 2020, Smathers and Branson, the personalised accessories company, will launch a line of Shark Week themed hand-stitched needlepoint accessories including belts, hats, card wallets, koozies and key fobs in July available at Meanwhile, the apparel company RSVLTS is joining Shark Week with men’s apparel, including short-sleeve button ups, neckties and pocket squares available on or through the @rsvlts Instagram in July.

Also new, men’s and women’s apparel company The Forecast Agency is debuting an apparel line at the end of July retailing at Urban Outfitters, PacSun and

Discovery has also lined up an extensive list of returning partners that includes Build-A-Bear and its Shark Week collection featuring the Great White Shark and Saw Shark, while Mattel is launching a Shark Week themed UNO this month. Bright Kingdom is returning with a line of shark play-sets, plush shark toys will be made available courtesy of Dandee, and Meredith is partnering with Discovery on a shark-themed bookazine called The Ultimate Book of Sharks.

On top of this, a number of accessories partners are returning for this year’s Shark Week. Knockaround Sunglasses is returning for a sixth year, launching its special release shark-themed sunglasses on with a portion of the proceeds benefitting Oceana, a charitable organization dedicated to protecting and restoring the world’s oceans on a global scale, and Discovery’s charitable partner.

Sock Fancy is back for a third year with a line of unisex socks, launching in July on Freestyle Watches is back for year two with a new collection of its Classic Shark timepieces available with digital or analog movements launching in July at, Ron Jon’s, Tilly’s, Zumiez and other fine retailers.

Freestyle will also be launching a limited series of its signature leash and clip watch straps made to accessorize Apple Smart Watches, launching in July and available exclusively at

“Every year, we look forward to enhancing our viewers’ love for Shark Week by providing them with an appealing and diverse slate of merchandise,” said Carolann Dunn, vice president, consumer products licensing, Discovery, Inc. “Our goal is to allow shark lovers to go beyond watching shark-themed programming by wearing or playing with shark-themed products, and this year’s consumer products programming provides the opportunity to do just that.”

Each year, Shark Week takes fascinated viewers on a week-long journey to the depths of the sea to uncover the secrets of the ocean’s top creature. Found in 220 countries and territories around the globe, Shark Week is a pop culture phenomenon that thrills fans of all ages with dynamic programming around these often-misunderstood sea creatures.