Tag Archives: Sesame Street

Sesame Workshop grows licensing plans across China, Japan, and Germany with new agencies

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Sesame Workshop has been an a global escapade this past month, having signed a trio of international licensing agencies with the purpose of strengthening the nonprofit’s licensing programmes across the overseas markets.

The educational organisation behind the iconic Sesame Street brand has been expanding its presence in the European and eastern markets, having tapped the likes of Medialink Group for Greater China, Sony Creative Products for Japan, and Studio 100 Media for Germany and the German speaking market.

Its partnership with Medialink Group will see the outfit act as its licensing agent for Mainland China, Hong Kong, Taiwan, and Macau, managing the brand licensing of Sesame Street’s consumer products, while is will also build retail relationships and work with local licensees to create promotional activations in the respective territories.

Today, Sesame Street in available on Tencent, BesTV, SiTV, Mampod and Ukids in Greater China, and generates $1.4 billion in worldwide retail sales of licensed products.

“Sesame Street is everywhere kids are,” said Alvin Fu, vice president and general manager of Greater China for Sesame Workshop. “We achieve this by making our innovative video content available through TV and on-demand platforms and working with partners like Medialink to invite kids and fans of all ages to engage with our beloved characters through Sesame Street-branded consumer products and merchandise and interactive experiences.”

“We are delighted to represent Sesame Street in Greater China. It is immensely meaningful for us to work with such a strong and trusted pre-school brand that shares a similar mission to ours. It is our great pleasure to work with Sesame Street,” said Ms Noletta Chiu, managing director of Medialink Animation International Limited and Medialink Cultural & Creative (Guangzhou) Limited.

Meanwhile, Sony Creative Products has been secured as Sesame Street’s licensing agent for the Japanese market, building on the brand’s more than 50 year history and expanding on its portfolio of 150 countries in which it is present, a network through which it generates $1.4 billion in worldwide retail sales of licensed products.

Sesame Street was first broadcast in Japan in 1971. Maximising the awareness of Sesame Street’s core values, Sony Creative Products will eye new brand activations and retail events, as well as pursue further business opportunities. SCP will manage licensing and retail activities for a wide range of demographics, from preschoolers to their caregivers, generation Z, and adults.

Finally, the company has strengthened its European presence with the appointment of Studio 100 Media as its German licensing agency. The firm will manage consumer products for Sesame Workshop’s flagship German brand Sesamstrasse as it celebrates the broadcast of its 50th season in 2023.

Studio 100 will manage special brand activations and retail events.

Stefan Kastenmüller, Sesame Workshop’s general manager for Europe, said: “I am incredibly excited about this strategic partnership with Studio 100 and the opportunity to strengthen the brand in Germany. In addition to overseeing licensing activity, Studio 100 will develop new ways for families to enjoy and deepen their connection with their favorite characters. Fans can expect to see more in themed entertainment, live shows, apps, and new content.”

Studio 100’s managing director, Martin Krieger said: “We are very happy to represent Sesame Workshop in Germany, Switzerland, and Austria. Many of us grew up with Sesamstrasse and having it now in our portfolio is amazing.

“It’s a perfect fit as we have similar brand values. I believe that our expertise will sustainably contribute in strengthening and expanding Sesamstrasse’s popularity and success story. We look forward to further developing licensing opportunities in important and new categories.”

Sesame Street enters the mindfulness market with Headspace podcast and Penguin Random House books

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Headspace, a global leader in meditation and mindfulness, and Sesame Workshop, have launched a new podcast project that uses meditation and mindfulness techniques to help children relax during their bedtime routines.

The first episode will launch on June 13, 2021 with 11 subsequent episodes launching every Sunday through August 29.

Developed by a team of early childhood and meditation experts at Sesame Workshop and Headspace, Goodnight, World! looks to help children practice transitioning from their active days to naptime or bedtime. Each episode includes: a wind-down story narrated by a rotating cast of Sesame Street friends; a “sleep journey” led by one of Headspace’s sleepcast readers, and a soothing soundscape of music and relaxing sounds that evoke places like Big Bird’s nest and Abby Cadabby’s fairy garden.

“Maintaining healthy routines helps young children understand their world and feel secure – especially this year, when we’ve all experienced so much upheaval and disruption,” said Gabriela Arenas, Sesame Workshop’s vice president of licensing, North America.

“Even beyond bedtime and naptime, mindfulness is a powerful tool to help kids calm their bodies and regulate their emotions, skills that set them up for success in school and in life. We’re thrilled to work with Headspace to make the practice accessible to families everywhere.”

Episodes of Goodnight, World! are structured to follow families through a typical bedtime routine. In the opening stories, Sesame Street characters model the same feelings of reluctance that many kids experience before bedtime – and tap into the same mindfulness strategies described later in the episodes.

Guided “sleep journey” meditations use techniques like belly breathing, visualizations, and affirming self talk to help kids independently manage the transition from waking time to bedtime.

“Teaching kids the fundamentals of mindfulness and meditation that they can use not only at nap and bedtime, but any time of day, is critical in helping them grow and is at the core of our mission to improve the health and happiness of the world. That’s why we’re so excited to expand our resources for families through our partnerships with Sesame Workshop and Random House Books for Young Readers,” said Morgan Selzer, VP Content at Headspace.

Headspace and Sesame Workshop are also working with Random House Children’s Books to adapt their successful Sesame Street Monster Meditation series of animated shorts into a six-volume series of board books for children aged two to five years old.

The books will include the same characters, themes, and plotlines as the popular videos, which have been viewed more than 30 million times to date. The series launches with Sesame Street Monster Meditation: Being Patient with Cookie Monster on June 29, 2021, and continues with Sesame Street Monster Meditation: Getting Ready for Bed with Elmo on September 28, 2021.

More books are planned for 2022.

“Sesame Workshop and Headspace have created something truly exceptional with their Sesame Street Monster Meditation video series,” said Sonali Fry, VP and director of classic brands and preschool publishing, Random House Children’s Books.

“Through entertaining stories that feature fan-favorite Sesame Street characters, they provide young children with valuable mindfulness techniques. We are excited to continue their mission through our new collection of board book adaptations, which will introduce emergent readers to a variety of helpful meditation exercises for every occasion.”

Posh Paws to showcase latest licensed plush line-up through six Product Showcase Events across the UK

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Posh Paws is to host six Product Showcase Events across the UK this June, enabling its customers to see its portfolio of new licensed plush toys and gifts in person. The move has been made in accordance to the latest easing of restrictions on social distancing.

Next month, visitors will be able to see the new licensed product from across Posh Paws’ portfolio of leading brands, including Sesame Street, Jurassic World, Clifford the Big Red Dog, Croods 2: A New Age, and Swizzels Rainbow Drops.

New lines from the popular Sunny Bunnies, BBC Earth, Ragtales, and Love Hearts will also be showcased, as well as a raft of new own-brand product developments.

‘Posh Paws has ensured that all these showcase events will be 100 per cent Covid-Secure and adhere to all government and venue guidelines, making the safety of customers and staff a priority,’ the firm said in a statement.

The six locations of their Product Showcase Events are listed below and if you are nearby or able to travel to them, please get in touch to book an appointment today:

ABERGELE SHOW: Tuesday 8th – Thursday 10th June

Kinmel Manor Hotel, St George Road, Abergele, LL22 9AS


BLACKPOOL SHOW: Monday 14th – Friday 18th June

De Vere Village Hotel, East Park Drive, Blackpool, Lancashire, FY3 8LL


BRISTOL SHOW: Monday 21st – Thursday 24th June

The Bristol, Prince Street, Bristol, BS1 4QF


GREAT YARMOUTH SHOW: Monday 7th – Thursday 10th June

Ocean Room, Pier Gardens, Gorleston-on-Sea, Great Yarmouth, NR31 6PP


SKEGNESS SHOW: Monday 14th – Thursday 17th June

Southview Hotel, Burgh Road, Skegness, PE25 2LA


YORK SHOW: Monday 21st – Thursday 24th June

The Principal York Hotel, Station Road, York, YO24

 

Alternatively, customers who would prefer to book a virtual product showroom tour can do so by arranging this with one of Posh Paws’ sales representatives.

“With the Plush toy category showing the largest sales growth in April, it’s the perfect time to make sure you’re stocking the highest quality plush from the biggest and best-selling licenses that Posh Paws has to offer,” said the company.

For more information on Posh Paws Product Showcase Events, call them on 01268 567317 or email them at sales@poshpawsinternational.co.uk

Sesame Street’s Big Bird, Cookie Monster and Elmo partner with watchmaker Bamford London

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Bulldog Licensing has inked a new deal with the luxury watch manufacturer, Bamford London, to create three limited edition pieces based on the popular Sesame Street characters, Big Bird, Elmo, and Cookie Monster.

Making up part of the Bamford London range, the company will sell just 20 pieces of the Big Bird design and 50 pieces each of the Elmo and Cookie Monster designs. The Bamford London dual time GMT features Big Bird, The Bamford London Mayfair Date shows Cookie Monster and the Bamford London Mayfair Sport features Elmo.

On the face of the Bamford London dual time GMT, Big Bird moves his feathered arms around the dial as the hour and minute hands. Many of the hour markers have been replaced by feathers, while the features of the original version of the watch all remain.

Cookie Monster’s arms as the hour and minute hand on the Bamford x Sesame Street Cookie Monster Mayfair Date, move around the dial pointing to cookies (some already nibbled) as the hour markers. Following the success of the first Mayfair, the new version features the Swiss Ronda 715 Date Quartz Movement. 

Finally, Elmo’s design will see the character surrounded by musical notes in place of hour markers on the Bamford x Sesame Street Elmo Mayfair Sport. The Sesame Street logo features on the dial and a white ring has been added to match the white minute markers. The watch features a Miyota Quartz Calibre 2035 movement and 10ATM water resistance. 

George Bamford, founder of Bamford London, said: “Who doesn’t love Sesame Street? The brand has reached far and wide, and we are so happy to partner with Sesame Street and have these iconic characters on the dial of our watches. There is nostalgia and a splash of colour which can brighten up your day when you look down at your wrist.”

Rob Corney, MD of Bulldog Licensing, added: “We’re delighted to be working with Bamford London on this amazing collection of watches. Their reputation for great design and a high-quality product is a perfect fit with one of the world’s favourite entertainment brands.”

Sesame Street becomes first brand to launch on Blank Slate platform as artists recreate iconic characters

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Sesame Street has become the first brand to launch as part of a new platform curated by Champion Athleticwear and Foot Locker that taps notable creators to bring exclusive collaborations to life.

Called Blank Slate, the platform will make its debut with the launch of a limited edition collection of styles based on Sesame Street’s iconic characters, brought to life by the artists Jason Freeny and Naturel.

This week, the Jason Freeny collaboration debuts with adult t-shirts, hoodies, shorts, and pants featuring Cookie Monster, The Count, Bert, Ernie, Big Bird, and Elmo. Freeny, a New York-based sculptor, is known for his anatomical character dissections.

Meanwhile, the first Blank Slate drop with adult Sesame Street t-shirts and hoodies was released in December and designed by contemporary artist Naturel, a Maryland native who draws inspiration from pop art, cubism, and surrealism.

“Sesame Street is a multi-generational brand, and we are always looking for new and unique ways to create inspired products for our adult fans,” said Kerri Estreich, senior director, licensing, Sesame Workshop. “We love the stylization that Jason Freeny and Naturel bring to the table. They offer fun, dynamic, yet very different models for how the Sesame Street characters can be creatively interpreted while remaining true to our brand essence.”

Matt Waterman, general manager, Champion North America, added: “We are excited about the launch of the Sesame Street Jason Freeny Collection. Champion is the perfect canvas to bring together iconic partnerships like Sesame Street and artists in a creative way. Freeny’s creative designs for this collection are fun and unique to appeal to Champion and Sesame Street fans.”

The Jason Freeny program is Champion’s third release with Sesame Street to date.

Sesame Street partners with HYPE. for new kids’ and adult’s fashion collection

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Sesame Workshop has teamed with the fashion brand HYPE to launch a new Sesame Street collection for both kids and adults, spanning hoodies, joggers, t-shirts, backpacks, face coverings and more.

The new range is scheduled to land this month and is the result of a deal secured by Sesame Workshop’s European licensing agency, Bulldog Licensing. The collection will comprise of 55 pieces.

Boasting a matured 90’s inspired approach, the unisex adult collection features a developed tartan all-over and sleeve blocking print. With a super-soft-touch Sherpa fabric, the pullover and jogger tracksuit sets feature embroidered characters in bright pops of colour, finished with the new signature justhype logo.

HYPE.’s signature camo print is entwined with Sesame Street’s Elmo and Oscar the Grouch on the kidswear loungewear sets. Featuring on-trend embossed panelling, embroidery and piping detail, the children’s collection has a backpack to match each look.

The HYPE. x Sesame Street reusable bottles are ideal whether for pick-me-up hot chocolates or cool drinks, as the bottle will keep beverages at the perfect temperature for longer.

Vicky Hill, licensing director, Bulldog Licensing, said: “The HYPE. collection embodies the fun and vibrant energy of Sesame Street and its characters and will be the perfect addition to the wardrobes of fans young and old.”

The collection launches at www.justhype.com and selected retailers worldwide.

Sesame Street lands new homewares partner in Texco as demand for retro continues

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Sesame Workshop’s evergreen and ever popular pre-school IP, Sesame Street is stepping into the homewares and bedding market with the launch of a new range of duvet sets, curtains, bean bags, towels and more courtesy of Texco.

The new line-up, which will also include cushions and fleece blankets, will feature beloved characters from the show like Elmo, Big Bird, and Cookie Monster. The deal was secured by the European licensing agency, Bulldog Licensing, which represents Sesame Street across the UK and Eire.

The move arrives in the midst of what Bulldog Licensing’s MD, Rob Corney has billed as a ‘huge demand for retro brands among consumers and consequently retail’ at the moment.

“During times of uncertainty, families naturally gravitate towards the tried and true characters who can bring comfort and joy,” he said. “Sesame Street has always been a multi-generational favourite. With Sesame Street’s brand values and brilliant production quality, we look forward to seeing the new range from Texco which will hit the market next year.”

Sesame Street programming airs on leading commercial preschool broadcaster Tiny Pop. Cookie Monster’s Foodie Truck launched in 2018, and the channel has since complemented the show with Elmo’s World, which debuted in January 2020, before Cookie’s Crumby Pictures and Super Grover 2.0 joined the portfolio this autumn.

US: Sesame Workshop builds global toy portfolio with MasterPieces Sesame Street partnership

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The iconic pre-school property, Sesame Street is continuing to grow its international portfolio of toy partners, having signed a new partnership with the US games, puzzles, toys, and crafts specialist, MasterPieces.

The new MasterPieces Sesame Street products will begin to appear on shelves across the US this summer with a raft of launches designed to engage children in original craft activities, memory games, and classic card games designed to entertain and educate young minds.

MasterPieces is a staple of the US toy industry, having successfully delivered puzzles, toys, games, and more to the market for 25 years. It’s partnership with Sesame Workshop will see licensed product featuring a cast of popular Sesame Street characters, including Elmo, Oscar the Grouch, Cookie Monster, Big Bird, and more.

David Rolls, president of MasterPieces, said: “We are thrilled to be working with Sesame Workshop. Together, we’ve been able to create some of our most captivating and fun, educational products that all feature many of the tremendously popular characters, including Elmo, Oscar the Grouch, Cookie Monster, Big Bird, and more.

”For over 50 years, Sesame Street, produced by the nonprofit organization Sesame Workshop, has delivered not only school-readiness lessons promoting literacy and numeracy, but also age-appropriate guidance on healthy habits, self-expression and self-regulation, empathy, friendship, and much more.

“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder, and that means nourishing the mind and body,” said Gabriela Arenas, vice president of licensing, North America, Sesame Workshop. “We’re pleased to be working with MasterPieces to bring fun and engaging activities to children and families.”

The new Sesame Street products include craft kits such as the Sesame Street Garbage Truck ( a DIY wood paint kit featuring Oscar the Grouch), the Sesame Street Best Friends Character Bank, and the Sesame Street School Bus. In games, MasterPieces will launch the Grouchy Old Oscar card game, Elmo & Friends Matching Game, and Sesame Street 3-in-1 Educational Card Games.

Sesame Workshop teams with SKOOG to launch Sesame Street immersive play platform

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SKOOG, a new media tech company on a mission to offer children new creative and immersive play, has secured a global partnership with Sesame Workshop to launch an interactive platform that merges tactile technology with a content library featuring the popular Sesame Street characters.

SKOOG aims to combine multi-sensory play with interactive content and meaningful learning experiences.

The platform was originally launched with the focus on helping children with disabilities express their creativity through music, but has expanded into a suite of hands-on technology devices that children of all abilities can engage with.

SKOOG’s platform includes a parent-controlled app with unique cube-like hardware that lets kids play and create without relying solely on a smartphone screen.

Sesame Street marks SKOOG’s first children’s brand colaboration with a new platform that combines SKOOG technology with Sesame Workshop’s early childhood expertise and educational content to create a new hands-on – and screen independent – way to play.

By pressing soft, squeezable, interchangeable RFID buttons on their SKOOG Cube, kids will be able to enjoy interactive songs, games, and stories featurng the voices of Sesame Street characters.

“Children’s interactive play has never been as important as it is right now. In today’s complex digital world, we set out on a mission to help motivate and inspire children, leading the shift from passive consumption to active engagement – while enabling children of all abilities to play, engage, an consume safe and smart content independently,” said Gregg Stein, SKOOG Inc CEO.

“As huge Sesame Street fans, we’re thrilled to be collaborating with Sesame Workshop, a community of creators, educators, and unforgettable characters built on diversity, equity, and inclusion. Together, we have created a best-in-class physical and digital creative sandbox that will empower millions of children to experience the joy of infinitely expandable personal play patterns, enabled by stories and audio books, branching adventures, games, musical instruments, songs, and so much more.”

Scott Chambers, Sesame Workshop’s senior vice president and general manager, North America media and licensing, added: “We hope that our unique combination of SKOOG technology and Sesame Workshop’s powerful content will inspire kids and families to get creative together – with a little help from the Sesame Street Muppets.”

SKOOG is launching at CES Digital 2021.

Plush toy specialist Posh Paws readies for “biggest year yet” thanks to heavyweight licensing portfolio

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The plush toy specialist, Posh Paws International, is preparing for what looks to be its ‘biggest year yet,’ as it readies for 2021 with a raft of new releases and licensed launches based on some of the biggest children’s entertainment franchises of the past decade.

With a portfolio brimming with blockbuster movie licenses, including Minions 2: Rise of Gru and Jurassic World, as well as the perennial evergreen, Sesame Street, and the fan-favourite Swizzels confectionery branded range, the Essex-based pre-school and soft toy expert states that it’s ‘in a great position going into the New Year.’

While you could be forgiven for thinking that – with 2020 a year of dampened box office sales, widespread cinema closures, and a roster of delayed major film releases – the licensed gift market would be feeling rather sheepish over the prospects of an entertainment industry emerging from the mire of the coronavirus pandemic, it’s with a diverse portfolio of some of the most in-demand licenses of the moment that Posh Paws maintains an unerring confidence.

Licensing.biz catches up with Lauren Shipman, group brand and marketing director at Posh Paws International to talk about navigating the pandemic, the current strength in the gifting and ‘self-care’ markets, and what will be driving the firm to further success over the coming year.

 Hello Lauren, it’s been too long since we last caught up! I hope everyone there has their sanity intact. How has business been for you guys, and how has Posh Paws navigated the events of 2020?

It’s been a challenging year, I think we can all relate to that, but we’ve been able to remain positive and focus on what we do best, which is bring the highest quality products to market and support both retail partners and licensors during a time when it’s been crucial for us all to come together and stay strong.

We’re well overdue a run through of the brands you guys are working with today. Can you talk us through the strength of the portfolio, and how it has positioned the business for a strong Q4 and 2021?

Our portfolio for next year is incredibly strong and we’re delighted to be working with some of the biggest global brands and franchises across our pre-school toys ranges and our plush gifting catalogue.

We’re in a great position going into the new year with some blockbuster movie licenses like Minions 2: Rise of Gru and Jurassic World soft toys, as well as ever-green TV show Sesame Street, to confectionary favourites with our scented and very squidgy Rainbow Drops by Swizzels soft toys.

2021 is lining up to be one of our biggest yet for new releases and we’re fully committed to making sure it’s a big year for our customers too.

We’re in a strong position to finish such a difficult year for us all, and we’re doing all we can to work closely with our customers to ensure we can help them as much as we can. We are constantly encouraging our customers to reach out to us, as we can support them with a variety of marketing initiatives to increase awareness of our products in their stores and to drive sales, so we can enter 2021 in a good place.

We’ve launched some fantastic new products this year that appeal to a wide audience, from our new Sunny Bunnies soft toys with special voice and movements features, new BBC baby animals soft toys made with stuffing from 100 per cent recycled plastic, our adorable feel-good Love Hearts Foodie Friends characters and our beautiful British designed range of Ragtales toys that make for perfect Christmas gifts for babies and pre-schoolers.

With Minions 2, Jurassic World, and Sesame Street you guys seem to be covering all bases across pre-school, film, TV (on demand) etc. What has reception been like to the range so far? 

The reaction and support from retail for our 2021 ranges has been incredible and we’re busy finalising how we can maximise their support so that our launch activities are aligned to build awareness and drive growth.

With Minions: The Rise of Gru being postponed to 2021, we’ve been able to look at how we can make it bigger and better from marketing and product development, working closely with customers who have orders in already. We have some fantastic exclusive products ready to hit the shelves and working with one of the best-in-class licensors, Universal, 2021 will be the year of the Minions with Posh Paws.

Despite Jurassic World III being moved back to 2022, we’re roaring into the new year with a range of soft toys with everyone’s ‘favourite’ T-Rex, Blue the velociraptor and more. With the success of Netflix’s Jurassic World Camp Cretaceous, and brand new content scheduled for release next year, we’ve developed a range of toys to meet the demand by fans for Jurassic World product, while we wait for the next movie.

And of course, who doesn’t know and love Sesame Street? The brand and its values are very closely aligned with ours at Posh Paws, so it was the perfect partnership and we’re delighted to be joining such a globally heart-warming brand to bring some incredible toys to market next year. As well as standard soft toys, we’ll be launching an educational development range of characters that allow children to interact with Elmo and Cookie Monster, incorporating fun and learning in our soft feature toys.

It’s not just about licensed product with us and we have been working tirelessly on developing new own-brand ranges for pre-schoolers that incorporate educational play patterns and the comfort that soft toys bring little ones. So, if you’re looking for non-licensed toys and gifts, we’ll be happy to show you what we have planned and how we can work together.

How have the events of 2020 shaped or evolved the Posh Paws perspective? Has it impacted on the kind of brands that consumers are turning to? Looking at something like the BBC Earth partnership, have brand values come to play more of a role in consumer’s shopping habits?

We have seen an increase in shoppers buying more gifts for others within toys and games this year and this has been evident with our Swizzels Love Hearts plush toys. It’s been a year when people need to treat others and are buying products that can give a ‘feel good’ factor and put a smile on their face, which is exactly what our Love Hearts toys do, with fan-favourites like Alan the Avocado and his ‘Let’s Avo Cuddle’ message and our new Patrick the Pizza with his ‘Have a slice day’ giving positivity and personal messages during a socially-distanced year.

Seeing the growth in popularity for ‘gifts for me’, we’re expanding the range for next year with more positive messages and fun characters that will continue putting smiles on faces and contactless cuddles.

Sustainable products continue to be a huge talking point and driving the industry forward with new developments, which is why our BBC Earth collections of Planet Earth II, Blue Planet II and our new Baby Animals, with their stuffing made from 100 per cent recycled plastic bottles, have seen a big increase this year and appeal to both kids and adults.

Our long-standing partnership with the BBC has gone from strength-to-strength and their core brand values are reflected across all our animal toys and consumers see this and want to buy the highest quality products from brands that they trust.

Looking ahead to next year and our BBC range, we’ve got some fantastic new animal soft toys joining our existing eco-friendly portfolio, that are focussed on our much-loved British wildlife.

How have you guys reacted to or adapted the changes we’ve seen throughout the year, at a retail or consumer level, or a day to day business level?

We invested in increasing awareness of our products, and where they are available, across digital platforms and focussing on Social Media marketing campaigns to be where consumers are spending more time.

With soft toys specifically, consumers want to pick-up and feel the product, but with that being difficult this year, we’ve focussed on creating eye-catching and engaging digital content to bring our products to life for viewers, so they can almost touch them and get a feel for the quality and how great they are.

Working with retailers, we’re always looking at how we can best support them in-store and especially digitally, to build awareness and increase visibility through stand-out displays and content that captures consumers attentions.

How confident are you guys as we plough into Christmas? 

We’re confident that soft toys and gifts will remain a favourite for consumers this Christmas, with fun and quirky adult gifting seeing an increase during a time where being able to spend time together will be challenged. Soft toys for adult gifting are a great way of showing someone you care and have sentimental value, while also being a gift that keep close to them throughout the year ahead.

Children’s soft toys will always be perfect for Christmas ideas and if they do have added play patterns to them, like our Sunny Bunnies with sound and movement features, then it offers more value for money and something children can interact with on a more stimulating level – something we’ll all need this Christmas.

What’s the next big step for you guys?

It’s now all about how we can make sure 2021 is a great year for our customers and delivering high quality products that can joy and create unforgettable memories in the year ahead.

While we have a lot of great products planned for 2021, we’re constantly working on and looking for new inspirations to develop the best ranges.