FC Bayern Munich on path to revolutionise souvenir photos with AR and AI tech partnership

With the opening of its new flagship store in central Munich, FC Bayern Munich is offering its fans a unique experience to have photos taken with its players at anytime, thanks to a partnership with the German virtual tech specialist, Sensape.

Under the partnership, the pair are setting out to redefine souvenir photos as the football club expands it Augmented Reality activities to offer store visitors the chance to take photos with their players through the use of Artificial Intelligence and Augmented Reality technology.

Players and fans will be able to interact in real-time via the store’s photo screen where a realistic souvenir photo can then be taken. The project is the first permanent installation of its kind in Europe.

“Meeting players in person is a rare occurrence and not granted to many people anyway. Since the spread of Covid-19, personal contact is no longer possible. With this project, we are bringing a technology to Europe that allows anyone to take a photo with the players at any time, as it is not tied to a specific date. The photo even comes signed to the fan and makes the whole experience even more special,” said Sensape’s Michael Lehnert.

The AR technology has been developed at Sensape’s headquarters in Leipzig, Germany. The intelligent system recognizes as soon as a fan stands in front of the device and starts the AR application. After players pose virtually in the picture, fans can position themselves in the middle and a photo is taken. An intelligent rendering system automatically adjusts the exposure and proportions to the fan and the environment, creating a photo-realistic image.

The result can be downloaded to the user’s own smartphone via QR code and shared with friends and on social media channels at the touch of a button.

A similar procedure will soon be used in the Member Corner, where fans can sign their membership contract in the presence of club president Herbert Hainer and honorary president Uli HoeneƟ and seal it with a photo.