Hasbro and Gamepath release first details of the Monopoly: Lifesized attraction coming to London this summer

Hasbro and Gamepath – a new division of Selladoor Worldwide – have released the first details of the Monopoly Lifesized experience – a new gameplay attraction due to open in London on August 14th this year.

The attraction will bring together the best of the iconic board game with escape room challenges and team co-operation for the ‘first of its kind in the world’ experience as players move around the board, participating in missions in order to acquire properties, earn money, and progress through the game.

Monopoly Lifesized is an immersive, on-your-feet version of the world’s favourite family game brand. Players will be able to experience the thrill of staging a heist in Mayfair, competing against the clock to build some of London’s most iconic buildings, or solve a baffling murder mystery.

The experience will be held at 213 – 215 Tottenham Court Road, a 22,000sq ft building over three floors in the West End. The building will house a retail outlet selling a range of Hasbro game merchandise, as well as The Top Hat – a Monopoly themed bar and restaurant serving signature cocktails and a British small plates menu.

Monopoly Lifesized will consist of a 75 minute gameplay segment on a 15 x 15m board, featuring eight properties, two Utility Companies, two Train Stations, Jail, Free Parking, Go, and Just Visiting. Each board can host between eight and 24 people split into four teams, all playing against each other.

Each team will have their own personal Monopoly token  – Scottie Dog, Boot, Racing Car, etc. – leading them around the game, taking scores, and giving hints where required. Each property square will have a full-sized location specific room behind it that players enter to participate in a challenge to ‘acquire’ that particular property.

The challenges will be a mixture of physical and mental puzzles and games that will test players’ skills and lateral thinking, and will be themed appropriately for the square, featuring either some historical or current day relationship with that part of London.

Monopoly: Lifesized will be created by a team drawn from across the immersive theatre, tech, and escape room worlds. Creative producers on the experience are Tom Beynon and Paul Mansfield, with set design by Tim McQuillen-Wright (designer for Secret Cinema experiences Stranger Things, Blade Runner, and Moulin Rouge) with costume design by Sarah Mercade, sound design by Luke Swaffield, and production management by Entourage.

Julia Posen, head of development at Gamepath, said: “Hasbro’s original board game continues to lead the market year in, year out and is loved globally by every generation that has grown up with the game. It has been an exciting journey to work with the talented Gamepath production team to bring this new experience to central London.

“We’re very excited as we know we have created something really special for people of all ages. When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out. Get ready for high risks and high rewards where there’s no ceiling to winning. As long as you can stay out of jail.”

David Hutchinson, CEO of Gamepath, added: “For us, Monopoly: Lifesized represents a major entry into a growing and exciting marketplace. Audiences want to consume live performance differently, and what better way than to jump into a lifesized version of the world’s favourite board game? Our creative team has been working their magic to fuse an experience that puts our audiences centre place on the board, and brings together our theatrical roots with innovative, digital and immersive storytelling.

“After everything we’ve missed out on individually and collectively and given the decimation of our high streets and city centres, it’s really exciting to be launching this now – we hope that we’ll be able to contribute to the recovery of Central London, and bring people back together in our fabulous Capital with a major new attraction in a major new destination building.”

Matt Proulx, vice president, Location Based Experiences at Hasbro said: “We are thrilled to be working with our best-in-class partners at Gamepath. Given its track record creating world class live performances, we believe that combining their skills along with our beloved Monopoly brand will create an exceptional, one-of-a-kind experience that truly brings the Monopoly game to life in a way only once imagined. We cannot wait for individuals of all ages to be able to once again get out and play together.”

The venue will be Covid-secure, adhering to all latest government guidelines, including one-way systems for the retail and food and beverage areas, hand sanitisers throughout the building, an enhanced deep cleaning regime, and with temperature checks undertaken for patrons and staff on arrival.

The capacity for each gameboard is limited to 24 maximum, and players are encouraged to form teams within their household bubbles. The producers will keep guidelines under constant review.

Experiential production outfit Gamepath will mark UK launch with immersive Monopoly deal

Gamepath, a new company dedicated to developing and staging experiential and live gameplay productions in partnership with leading global entertainment brands has launched into the UK. The new outfit will make its UK debut with the launch of an immersive Monopoly experience in collaboration with Hasbro.

Further details of inaugural projects will be revealed in the coming months, but will include partnerships with other major and iconic titles across the gaming and cinematic genres.

Gamepath comes in under the umbrella of H&R Entertainment, the parent company of Selladoor Worldwide theatrical production company. Gamepath’s work will encapsulate the best of escape rooms – a booming global industry – combined with immersive theatrical magic, and innovative translations of much-loved titles in Covid-secure venues in London and beyond.

With the gaming industry in the UK projected to be worth an estimated £23bn by 2023, and the global tabletop board games market projected to be worth more than $12bn by the same year, and with over 10,000 escape rooms in existence worldwide, Gamepath will look to bring new audiences for live entertainment from the growing gaming sector and with a unique fusion of theatrical storytelling, thrilling gameplay and global brands.

Led by head of development Julia Posen, who came to the company from Walker Books and previously BBC Worldwide, the company comprises associate producer Paul Mansfield, development producer Tom Beynon, and is headed up by CEO David Hutchinson and CFO Philip Rowntree.

Hutchinson said: “We’re delighted to launch our new company, Gamepath, dedicated to developing and producing experiential productions in partnership with leading global brands. The gaming sector is a huge industry, and by working alongside household brands developing them into innovative, dynamic live gaming experiences – we’re hoping we can bring a whole host of new audiences to live performance who want to consume entertainment in a different way.”

Posen added: “We’re excited to be working with the leading industry players like Hasbro. For each project we work on, we always seek to ensure the creative heart is worthy of the brand name its based upon. It’s a responsibility taking such iconic properties into a live arena and making sure the experience really delivers something special to our audiences. Our projects will have genuine creative purpose and storytelling that honours all that has gone before.”

H&R Entertainment Ltd is made up of Selladoor Worldwide, I Am Marketing, Desk Tidy Design, and now Gamepath.