Mr Men Little Miss launches into McDonald’s Happy Meals with reusable cup collection

Sanrio’s iconic Mr Men Little Miss brand has partnered with McDonald’s for a new Happy Meal promotion across the UK and Ireland, that brings its cast of characters to a line of reusable cups, tapping into the global sustainability movement.

This isn’t the first move from Sanrio to align itself with sustainability. The firm has told Licensing.biz that it has for the past number of years been working with partners – where possible – on sustainable ranges, such a its latest Carex deal for refillable pouches with Tesco.

The company will also be launching a Mr Men Go Green book this June, in which its character Little Miss Inventor cooks up a number of inventions to help her friends in Happyland be kinder to the planet.

It’s latest deal with McDonald’s will bring a collection of Mr Men Little Miss themed reusable, sustainable cups to the Happy Meal offering. The promotion will run from February 5th to March 17th.

It will see eight popular characters that kids can choose from and collect, while each Happy Meal box has received a makeover to feature Mr Tickle, Little Miss Sunshine, and Mr Bump.

The Mr. Men and Little Miss characters are even making a splash on TV with a new McDonald’s advert, as well as in store presence with a host of kids’ activities, including colouring sheets and balloons.

Sabrina Segalov, senior licensing manager at Sanrio, said: “We’re delighted to extend our partnership with McDonald’s to the UK and introduce a new range of sustainable cups as the gift in each Happy Meal.”

Sanrio extends its partnership with Licensed to Charm for Valentine’s Hello Kitty collection

Licensed to Charm has extended its partnership with Sanrio to launch a new valentine’s gifting collection of Hello Kitty jewellery.

The new charms are retro-styled and based on the original 1970s Hello Kitty designs, with Kitty holding a bunch of roses along with a love letter, double-sided Hello Kitty winking coin charm, and a magical rainbow.

To create a fresh spring feel, the new pieces come with a bright polished Sterling Silver, or 18ct gold vermeil finish.

“These new charms are a must have for Valentine’s Day and Mother’s Day gifts, designed with loved ones at heart,” read a statement from Licensed to Charm.

“We know they will be loved as much as we have loved designing them in collaboration with the Sanrio team. Whether you’re a flower fan, want a symbol of love in a letter, want a cheeky winking coin or the rainbow to signify all love is equal – the choice is yours.”

Hello Kitty made its debut in 1974, becoming a cultural icon in the last almost 50 years.

There are eight charms to collect in the first range of the collection, including Seated Hello Kitty, Hello Kitty Face, Peek-a-boo Hello Kitty, Kitty’s Milk Bottle, her Bow, and her Handbag.