The Museum of Brands celebrates 50 years of Mr Men and Little Miss with summer Discovery Trail

The Museum of Brands is celebrating the 50th anniversary of the Mr Men and Little Miss characters with the launch of a new discovery trail and series of children’s make-and-take creative activities this summer.

The trail will not only look to spark children’s curiosity and evoke nostalgic memories for grown-ups, but will also offer visitors the chance to see original sketches by Adam Hargreaves, the Royal Mint commemorative coin collection, and limited edition Mr Men Little Miss Royal Mail postage stamps.

First created in 1971 by Roger Hargreaves, Mr Men and Little Miss have successfully crossed the generations, enjoyed for their self-expression, colour, simplicity, and humour. What started out in answer to a question posed by Hargreaves’ son, Adam: ‘what does a tickle look like?’ the Mr Men and Little Miss brand has grown into a global entity.

The Museum of Brands celebrates our past through our throwaway heritage with displays of hundreds of products full of memory and meaning. Together they offer insight into how our lives and society have evolved since Victorian times – from the changing role of women to the impact of war and technology; or from the passing of the domestic servant to the ever changing
choices of food and toys, as well as the revolution in shopping habits over the last 200 years.

Robert Opie, founder of the Museum of Brands, said: “During the past hundred years, children’s character merchandise has become increasingly popular, from Felix the Cat that arrived in the 1920s and Mickey Mouse in the 1930s to the likes of Postman Pat in the 1980s. This year we celebrate 50 years of the genius of the Mr. Men characters.”

Adam Hargreaves, Mr. Men Little Miss author, added: “My dad, Roger Hargreaves, created the Mr. Men series in 1971 and it’s a great accolade to his idea that the Museum of Brands has chosen to feature some of the merchandise that started filling up our home 50 years ago. Through the generations, the Mr. Men and Little Miss have been seen on all kinds of products from Mr. Chatterbox radios to Mr. Grumpy Easter eggs.”

Alastair McHarrie, Sanrio’s licensing director, said: “The inclusion of iconic Mr. Men Little Miss products and memorabilia in the Museum of Brands demonstrates how these colorful characters are now part of the UK’s pop collective imagination, alongside many historical brands. We are delighted and honored with this collaboration on the occasion of our 50th anniversary.”

The Mr. Men Little Miss Discovery Trail will launch at the Museum of Brands on 23 July and runs until 10 September.

Sanrio taps European game developer Azerion for slate of Hello Kitty and Friends games

Sanrio has tapped the pan-European digital gaming company, Azerion to develop a series of casual games based on the globally popular Hello Kitty brand. The three year partnership will see the firm launch five Hello Kitty and Friends branded games.

The games will be web-enabled versions powered by HTML5 and will be accessible to a wider audience on both web and mobile devices.

As part of the deal, Azerion is planning a series of joint marketing initiatives to introduce the new Hello Kitty and Friends games across its diverse platforms to its audiences across the globe. This will span multimedia promotional events and social media audience engagement through video trailers and other assets.

The strategy will enable Azerion to reach new audiences on both the publisher and user sides, and offer new content for Sanrio fans regardless of what device they use.

Silvia Figini, COO of Sanrio, EMEA, India and Oceania, Mr. Men – Worldwide, said: “We are extremely glad to partner with Azerion on this new project. The combination of the global appealing of Hello Kitty and the great experience of Azerion in developing and publishing high quality engaging games will generate the perfect formula to deliver fantastic gaming experience to our worldwide audience.”

Erol Erturk, EVP Games and Strategic Partnerships at Azerion said: “Azerion’s partnership with Sanrio’s Hello Kitty and Friends supports the iconic brand in becoming a fully fledged media franchise. Azerion will give Hello Kitty and Friends cross- and multi-platform reach, specifically with customized concepts for our publishing partners.

“We are honoured to have Sanrio’s trust in this and are thrilled about the possibilities.”

With a series of games to roll out within the coming years, the first games include Hello Kitty Pinball and Hello Kitty and Friends Jumper.

Mr Men and Little Miss to unveil two new characters during 50 Years of Mr Men documentary this weekend

The countdown towards the grand unveiling of the two new Mr Men and Little Miss creations to be joining the cast of classic characters this year, has commenced, as Sanrio reminds the nation to tune in to the 50 Years of Mr Men documentary broadcast on Channel 4 this weekend.

The special feature, presented by Matt Lucas, will not only chart the history of the colourful little characters who changed the global publishing sector forever, but will also be used to unmask the two new additions to the Mr Men and Little Miss line-up this year.

Whittled down from the five proposed characters developed by Adam Hargreaves back in February, and voted on by more than 73,000 people, the two new characters will be joining the Mr Men and Little Miss family this September with the release of two new books, introducing them to a generation of children and parents across the world.

Meanwhile, the documentary, airing at 6pm on Sunday, May 16th, will showcase the evolution of the Mr Men and Little Miss cast, as well as their role in pioneering a new world of inclusivity and openness. The feature will explore iconic moments via the Hargreaves’ family story, artists, child psychologists, and super fans.

Behind the scenes, Matt Lucas will reveal the secret world of the artistic process, what it takes to brainstorm, draw, write, and animate new Mr Men and Little Miss characters for today’s world.

Mr Men and Little Miss looks to EMEA licensing with industry newcomers Boutique Licensing Agency

The new, EMEA-focused licensing agency, Boutique Licensing Agency, has secured a partnership with Sanrio to represent the licensing rights for the iconic British brand, Mr Men and Little Miss across the region.

Established just this year, Boutique Licensing Agency – or BLA – is a new to the scene agency inspired by ‘a customer-centric approach and new thinking.’ The firm, however, is building on a base of experience and expertise, comprised of major names from across the global toy and entertainment space.

Heading up the BLA outfit is its founders and managing directors, Maria Maranesi and Marie-Noelle Lutte. Maranesi boasts more than 20 years of licensing experience in global organisations, including the role of EMEA regional leader across the full portfolio at Mattel and HIIT brands.

Meanwhile, also a Mattel alumni, Lutte was responsible for driving strategy, market growth, and product innovation in the publishing sector, before going on to lead publishing partnerships for The Walt Disney Company.

The other members of the BLA! team include former senior executives from the toys, publishing, entertainment and licensing sectors, all of whom bring decades of experience to the new venture – along with a network of world-class manufacturing, licensing and retail contacts.

BLA! offers across-the-board brand licensing representation services – from rights management to contract negotiation and retail activation. It also offers licensing and publishing consulting services. Its focus area covers every corner of EMEA – and beyond.

The outfit has also outlined its commitment to being a part of the transformation of licensing to become a more sustainable industry.

Now, as Mr Men and Little Miss celebrates its 50th anniversary this year, BLA will look to bring its experience in toys, publishing, and entertainment to bear on expanding the popular property into new areas beyond its key regional markets of the UK and France.

BLA! will be focusing on the markets of Iberia, GSA, Benelux, Nordic, Poland, Hungary, the Czech Republic, the Baltics, Russia and the CIS for all product categories. The company will also manage Latin American markets for publishing rights only. 

Maranesi said: “Our aim with BLA! was to combine fresh thinking, recognised expertise and a strong network of contacts with a highly adaptable and personalized service – and we’re thrilled to be able to announce such a well-loved brand as our first representation. We’re looking forward enormously to working with Sanrio during a key year for the Mr. Men and Little Miss brand.”

Lutte added: “We are here to bring solutions that address the needs of all parties: brand owners, licensees, retailers and consumers. Building and nurturing strong relationships as a trusted and values-driven partner reinforces everything we do. In addition, the real magic happens when we transform our business opportunities into mutual win-wins.”

Silvia Figini, chief operating officer, Mr. Men – Worldwide, added: “Sanrio is happy to partner with such an innovative and flexible agency. Their attention to cultural diversity and sustainability will definitely be an important asset for our growth in Europe and is consistent with our corporate identity.

“BLA!’s expertise and strong network of contacts make them a great choice for a dynamic company like Sanrio/Mr. Men and we are sure they will support our business development significantly.”

Nintendo partners with Sanrio to launch character residents and items to Animal Crossing: New Horizons

Nintendo’s hit video game title, Animal Crossing: New Horizon has welcomed a cast of Sanrio residents and themed items through the launch of the Animal Crossing Sanrio Collaboration Pack.

Launched to sell out success last week, the pack includes all six amiibo cards from the unique Sanrio Collaboration Series, all of which are compatible with Animal Crossing: New Horizons and arriving with a different theme inspired by various Sanrio characters.

After updating the game to the latest version, players will be able to tap the Sanrio amiibo cards to their Nintendo Switch to unlock exclusive posters to order in-game, along with furniture and  fashion items inspired by the Hello Kitty, Pompompurin, Cinnamonroll, My Melody, Little Twin Stars and Kerokerokeroppi series.

Players can use these items to dress up and decorate their island to the theme of their favourite Sanrio characters. Six exclusive residents matching these various themes can be invited to the player’s campsite and can move to the player’s island. These residents can also be invited to Harvey’s island for a photo shoot session. 

Sanrio is also bringing back the friendship, kindness and cuteness of its characters to the Animal  Crossing: Pocket Camp mobile game. Beginning 26th March through to 10th May, the Sanrio Characters Collection 2021 in-game event will bring Sanrio character themed items to players’ campsites.

From 26th March through the end of the in-game event, Sanrio additions will include a free Sanrio Characters clock in the game by tapping the gift icon. One new Sanrio themed fortune cookie will be available for purchase at the Fortune Cookie Shop, with each cookie providing players one of ten different Sanrio items.

Players will also be able to craft Sanrio gifts to send to their friends, which randomly reward friends with one of several special Sanrio character-themed uchiwa fans. There are a variety  of fans to collect featuring popular Sanrio characters, including Cinnamoroll, Hello Kitty,  Pompompurin and more. 

Sanrio expands its Dr Marten’s partnership to introduce Hello Kitty and Friends to latest range

Dr Martens has expanded on its collaborative partnership with Sanrio’s Hello Kitty brand for a new collection that introduces the extended Hello Kitty and Friends character line-up to the footwear specialist for the first time.

Under the deal, characters like Bad Badtz-Maru, My Melody, and Kerokerokeroppi now find themselves adorning classic DM lines, including its 1460 boot and popular Jadon boot ranges.

Boasting highly-detailed designs, the partnerships has been described as a ‘clash of colour’ as the Hello Kitty and Friends cast join an amped boot range, with details stretching to red and white laces and even the three-colour puritan stitch of the DM boot now in Teal, Yellow, and Pink.

The Jadon boot in particular features an evolution of DM’s favoured eight-eye silhouette, built on a stacked Quad platform sole. The Hello Kitty Jadon is fitted with colourful upper stitching, four different colour eyelets, and Sanrio motifs, as well as a side zip with a Hello Kitty red bow zip pull.

Completing the adult collection is Dr Marten’s Original three-eye shoe, the 1461, detailed with an all-over print featuring characters from the Hello Kitty and Friends family. The shoes have heart-shaped eyelets and a heart key chain, and come with two sets of laces.

In the same print is a kids’ 1460 boot, printed all over with characters from the Hello Kitty and Friends family, and kitted out  with a Hello Kitty bow on the zip and lace charm. Marked with yellow stitching and an AirWair heel loop, they come with heart shaped eyelets and two matching pairs of laces in red and black. 

Mr Men Little Miss lands Channel 4 documentary celebrating 50th anniversary milestone

The half century celebrations for the iconic Mr Men and Little Miss children’s books just keep on being rolled out, as Channel 4 commissions a new documentary to take a look into the rich 50 year history of the beloved brand.

Created in 1971 by Roger Hargreaves, prompted to answer the question posed by his then eight year old son ‘what does a tickle look like?’ the Mr Men Little Miss books have become some of the most culturally significant titles of all time, as a cast of characters to have changed the face of global publishing forever.

Channel 4 will take a dive into the history of Mr Men and Little Miss in a special feature presented by super fan, writer, actor, and comedian Matt Lucas as 50 Years of the Mr Men charts rise and rise of the colourful characters.

Meanwhile, to celebrate the milestone 50th birthday, the books now author and illustrator Adam Hargreaves – no longer inquisitive eight year old – will be creating five prototype characters to be put to a public vote. The two most popular will be announced when the programme airs, before becoming the latest members of the Mr Men Little Miss universe this September.

The film will celebrate 50 years of one of the best loved children’s characters of all time. A story that started with a ‘tickle’ in 1971 and became a family dynasty, and one of Britain’s most pioneering, successful and enduring brands globally. It will showcase the evolution of the colourful characters and their role in pioneering a new world of inclusivity and openness.

The feature will also explore significant moments in the Hargreaves’ family story, and the many artists and collaborators, child psychologists, marketing gurus, collectors and super-fans from the worlds of fashion, music and the arts that have each played their role in the global appeal of the Mr Men Little Miss brand.

In parallel, behind the scenes, Matt Lucas will reveal the secret world of the artistic process; what it takes to brainstorm, draw, write and animate new Mr Men and Little Miss characters for today’s world, as well as help launch the global competition to find the two newest characters, introducing them to new generations of children and parents across the world.

“I grew up on these books and considered the Mister Men and Little Miss characters my friends,” said Lucas. “I am delighted to be meeting them all again and look forward to finding out the story behind this much-loved, iconic series.”

For the first time ever, the general public will be able to decide the next characters to join the iconic family and be turned into classic Mr. Men Little Miss books. Whether you have an inner sense of zen like Mr. Calm, are always putting others first like Little Miss Kind, have the heart of a lion like Little Miss Brave, have a can-do attitude like Mr. Brilliant or are full of zest like little Miss Energy, there’s a part of a character inside everyone.

Voting is now open globally for fans to have their say via the mrmen.com

50 Years of Mr Men was commissioned by Channel 4 Specialist Factual commissioning editor Shaminder Nahal and will be made by Tern TV with executive producer Harry Bell and director Kelly Close. 

Nahal said: “There can’t be many families who’ve lived without a few Mr Men books at home; who’ve spent a bit a bit of time immersed in that funny, colourful, charming world. From the endless eggs for breakfasts, the crazy houses and the simple stories with their satisfying endings – the world created by Roger Hargreaves feels like an essential part of popular culture.

“I can’t wait to discover the secrets of how this much-loved universe was created – and to find out who the public choose to be the characters of the future.”

 

Sanrio and Marks & Spencer launch extensive Mr Men & Little Miss clothing, accessories and bedding range

Sanrio has launched a new collaborative collection of clothing, accessories, and bedding with Marks & Spencer for its iconic Mr Men and Little Miss brand with a range featuring an ensemble cast of Roger Hargreave’s best-loved characters.

The launch arrives as part of the ongoing celebrations of Mr Men and Little Miss’ 50th anniversary and has been designed to evoke nostalgia with parents and inspire imagination in children alike.

Launched on February 4th, the collection feature favourites such as Mr Happy, Little Miss Sunshine and more. With a wide choice of exclusive designs, the range includes daywear, sleepwear, accessories and bedding.

Featuring practical rompers for newborns, joggers and jeans for everyday comfort, printed hoodies, cosy pyjama sets and fun accessories, the collection boasts that ‘there’s something for every kid.’

Favourites from the new range include the Mr Happy ‘Smile Often’ Sweatshirt, Mr Strong ‘Strong and Fearless’ top, and the Mr Men ‘Better Together’ Pyjama Set.

Mr Men Little Miss celebrates 50 years with fan vote for its next two characters

Mr Men Little Miss is celebrating is 50th Anniversary this year with the launch of a new initiative, encouraging fans to cast their votes over which two new characters will join the popular characters’ line-up.

From this week, fans will have the chance to vote from a selection of new, diverse faces, in order to shape the next 50 years of the lifestyle and publishing brand.

Mr Men Little Miss has been a family-favourite for five decades, boasting a cast of over 90 characters. Now, for the first time in its history, the general public will be able to shape the future of the brand by deciding which two characters will next be immortalised in Mr Men Little Miss books.

Fans will be able to select from a line up featuring Mr Calm, Little Miss Kind, Little Miss Brave, Little Miss Energy, and Mr Brilliant. Votes can be cast by visiting the Official Mr. Men & Little Miss Website

Alastair McHarrie, Sanrio licensing director, said: “The Mr. Men Little Miss 50th Anniversary in 2021 provides an opportunity to reflect on the role the brand has played for many generations of kids and adults across the world. Our celebrations will lead with two new characters chosen by our fans joining our family of well-loved characters and we can’t wait to see which two are chosen.”

When the late Roger Hargreaves created the Mr. Men character, Mr. Tickle, in 1971, the book went on to sell a million copies in just three years.

Adam Hargreaves, son of the original creator additionally, said: “It’s amazing to see people are still connecting to the books after 50 years, they have always been about getting people to relate with the unique characters and identify  the different traits of their own personalities, so it’s great to involve the fans and let them help shape the next 50 years of Mr. Men.”

Vote for your favourite here: www.mrmen.com: Voting closes on the 31st March

Mattel and Sanrio to launch new doll range across Amazon and Smyths Toys in the UK

Global toy maker Mattel and the lifestyle brand Sanrio are kicking off their new partnership with the launch of a new toy and accessory collection featuring Hello Kitty, My Melody, and Badtz Maru across Amazon and Smyths Toys in the UK from January 2021.

The never-before-seen collection will tap into the current nostalgia trend and will include a new doll line featuring fun characters of fashion, all accompanied by Hello Kitty and Friends. Fans can expect to find play-sets, surprise elements, collectables, and stationery.

Highlights from the collection will include:

Sanrio Double Dippers: Sanrio Double Dippers collectible sets are filled with sweet surprises. Each set includes one Hello Kitty figure, one removable hat accessory, and one doughnut or cake accessory

Hello Kitty and Friends Éclair Doll: Éclair doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and bow headpiece to match her bestie, Hello Kitty.

Hello Kitty and Friends Stylie Doll: Stylie doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and bow headpiece to match her bestie, My Melody.

Hello Kitty and Friends Jazzlyn Doll: For fashion play, Jazzlyn doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and headpiece to match her bestie, Badtz-Maru.

Hello Kitty and Friends Minis Hamburger Diner Playset: Savor the fun with this Hello Kitty Hamburger compact loaded with fun surprises.

Hello Kitty and Friends Minis Tea Party Playset: Pinkies up for this Hello Kitty Tea Party compact filled with surprises.

Hello Kitty and Friends Minis Beach Pencil Playset: Make a splash with this Hello Kitty Watermelon beach-themed pencil box set that features a playset, storage, and stationery supplies.

Hello Kitty and Friends Minis Carnival Pencil Playset: This Hello Kitty Candy Carnival pencil box set features a playset, storage, and stationery supplies.

Hello Kitty Plush: Made with soft fabrics and at 8-inches tall, she’s the perfect size for take-along play.

Sanrio Surprise Stamper: These Sanrio Surprise Minis collectibles are triple the fun, with eight to collect. Each figure is a self-stamper, pencil-topper, and keychain.

“This collection offers Sanrio fans a whole new way to experience the brand in a fun and entertaining way,” said Jill Koch, SVP of sales and business development at Sanrio, Inc. “Over the past 60 years, Sanrio has cemented a legacy built on the foundation of Small Gift, Big Smile and this collection with Mattel encompasses that so well.”

Silvia Figini, chief operating officer Sanrio – EMEA, India and Oceania, Mr Men – Worldwide, added: “The toy range will be an amazing combination of both cuteness and freshness and we are sure consumers will be excited: both young girls and their mothers will love spending time together playing with the tiny accessories and the surprise collectibles.”