Tag Archives: Royal Botanic Gardens

Sproutl forms strategic partnership with Royal Botanic Gardens, Kew

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Sproutl, the new curated online gardening marketplace with a mission to make gardening easy, is to form a strategic partnership with the world-famous plant science institution, Royal Botanic Gardens, Kew. 

Alongside Sproutl becoming an official stockist of Kew’s merchandise and brand partners’ products, the partnership will include the launch of co-curated ‘Kew X Sproutl collections’ later this summer. By combining Sproutl’s technology platform with Kew’s vast scientific and horticultural expertise, the partnership will bring Kew plants directly into people’s homes for the first time. 

During the pandemic, the number of gardeners in the UK rose by three million. Nearly half of these new gardeners are under forty-five and are therefore digital natives. The partnership between a tech startup and the world’s most famous science and horticulture institution will bring Kew directly to both lovers and visitors of the gardens as well as a new and rapidly expanding demographic of younger gardeners. 

Anni Noel-Johnson, CEO & co-founder, Sproutl, says: “Sproutl is so proud to be partnering with RBG, Kew. This partnership is the perfect marriage of a tech startup with the world’s most famous science and horticulture institution. This will allow Sproutl customers to access Kew’s branded products and help introduce a new audience to Kew. We are also excited to be launching new co-curated Kew x Sproutl collections later in the year.”

Sproutl was created in 2021 to take the pain out of online selling for horticultural suppliers and integrates with their systems. Sproutl manages logistics, packaging sourcing, delivery, online marketing, and customer services, allowing independent local garden centres, shops and nurseries to effortlessly develop their online presence and reach new national audiences.

Kew is famed for its 260 years of plant science expertise and outstanding plant collections, making it one of the most biodiverse places on the planet. Kew Gardens is also a Unesco World Heritage Site and major international visitor attraction with over 2.5 million visits every year .

Customers can sign up to be the first to receive updates on the new Kew X Sproutl Collection. 

The Gruffalo’s Child plots new ‘enchanting trail’ through Kew Gardens this autumn

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The Gruffalo’s Child is plotting a new and ‘enchanting trail’ through the gardens of the popular Sussex heritage site, Kew this autumn, through a new partnership between Magic Light Pictures and Kew’s Royal Botanic Gardens.

Adventurous visitors will encounter much-loved characters from author Julia Donaldson and illustrator Axel Scheffler’s book, including, Fox, Owl, Snake, The Gruffalo, the Gruffalo’s Child and of course, the Big Bad Mouse. At Kew Gardens, intrepid explorers of all ages are invited to enjoy a trail across the Gardens, beginning at Brentford Gate, snaking through Kew’s Rhododendron Dell and concluding at the Children’s Garden.

Throughout their wild journey, visitors will collect clues to cultivate their curiosity in their search for The Gruffalo’s Child and other characters. As part of their adventure, young visitors will get the chance to play and explore in Kew Gardens’ striking natural landscapes – home to 14,000 trees – and become immersed in the world of The Gruffalo’s Child, brought to life with stunning planting which replicates the snow-covered landscape of the book.

As well as the Gruffalo’s Child trail, Kew Gardens’ stunning autumn landscape boasts canopies bursting with autumnal colours, and visitors can also learn more about seasonal produce in Kew’s Kitchen Garden, home to a harvest of beetroots, carrots and pumpkins.

Meanwhile, Wakehurst, Kew’s wild botanic garden in Sussex, will also host its own trail, taking in Bethlehem Woods and a Tree Trunk Trek. Admission to the Gruffalo’s Child Trail is included with entry to the gardens, which can be pre-booked. Activities on offer at Wakehurst include ‘Make a Stick Buddy’ and a dedicated Gruffalo’s Child workshop trail, as well as a Creative Cookery Camp.

Both Kew Gardens and Wakehurst will be open early for members on selected dates between 16th to the 31st October, full details are available here.

Sandra Botterell, director of marketing and commercial enterprise at Royal Botanic Gardens, Kew said: “We are delighted to be welcoming The Gruffalo’s Child to Kew this autumn, allowing intrepid visitors to immerse themselves in the magic of Donaldson and Scheffler’s beloved imaginative world.

“This new adventure for 2021 promises to be one for all of the family to enjoy, particularly against the stunning botanical backdrops of both Kew and Wakehurst in the autumn.”

Daryl Shute, brand director at Magic Light Pictures, added: “It is so wonderful to enter a second year of this partnership with Kew. Their site and ethos make the perfect home for The Gruffalo’s Child – a young, curious character who is discovering her environment, adventuring bravely and engaging with nature. Following the success of The Gruffalo Adventures they hosted last year, we know it will be a great activity.”