The Insights Family forges alliance with InspiredConsumer to tap 50 million US families for research

The kids, parents, and family market research outfit, The Insights Family, has forged a new partnership with InspiredConsumer, a US youth experiential marketing agency, to ‘transform the research sector in the United States.’

Operating the largest and most singular community centre network across the US, InspiredConsumer not only boasts 20 years of experience in the field, but a client list that includes the likes of Nickelodeon, Disney, and Mars.

Meanwhile, The Insights Family has established itself as a global front runner in kids, parents, and family research, by providing real-time data to clients such as Amazon, BBC, Mattel, and Warner Bros.

Through the forging of a new partnership, the pair aim to ‘create unrivalled opportunities for kids’ research and insight,’ with solutions that will ‘drive significant value for clients; insightful data, cost reduction, fast turnaround, and elimination of the pain-points associated with traditional qualitative research.’

Nick Richardson, founder and CEO of The Insights Family, said: “Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space.

“Based on understanding their needs and requirements, we have developed a suite of solutions which meets their needs and removes the issues which they have previously experienced.”

As part of the partnership, The Insights Family will provide several research services to InspiredConsumer’s clients to help with planning and measurement, including evaluating and demonstrating the ROI of client campaigns.

Stav Vaisman, CEO of InspiredConsumer, said: “We have spent the last 20 years building and nurturing relationships that sustained our firm, while also investing in the communities we work in. So, it is with great pride that we are embarking on this new research endeavor with such an impressive partner. We will work tirelessly to ensure we provide incredible value to our clients, and participants.”

With kid’s influence now growing across 90 per cent of expenditure categories in the US, the pair believe ‘it’s more important than ever to understand the attitudes, behaviors and consumptions of the next generation of families.’

To find out more, and download the new free report on “The Next Generation of Families” visit https://get.theinsightsfamily.com/familyreport/

The Insights Family forges alliance with InspiredConsumer to tap 50 million US families for research

The kids, parents, and family market research outfit, The Insights Family, has forged a new partnership with InspiredConsumer, a US youth experiential marketing agency, to ‘transform the research sector in the United States.’

Operating the largest and most singular community centre network across the US, InspiredConsumer not only boasts 20 years of experience in the field, but a client list that includes the likes of Nickelodeon, Disney, and Mars.

Meanwhile, The Insights Family has established itself as a global front runner in kids, parents, and family research, by providing real-time data to clients such as Amazon, BBC, Mattel, and Warner Bros.

Through the forging of a new partnership, the pair aim to ‘create unrivalled opportunities for kids’ research and insight,’ with solutions that will ‘drive significant value for clients; insightful data, cost reduction, fast turnaround, and elimination of the pain-points associated with traditional qualitative research.’

Nick Richardson, founder and CEO of The Insights Family, said: “Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space.

“Based on understanding their needs and requirements, we have developed a suite of solutions which meets their needs and removes the issues which they have previously experienced.”

As part of the partnership, The Insights Family will provide several research services to InspiredConsumer’s clients to help with planning and measurement, including evaluating and demonstrating the ROI of client campaigns.

Stav Vaisman, CEO of InspiredConsumer, said: “We have spent the last 20 years building and nurturing relationships that sustained our firm, while also investing in the communities we work in. So, it is with great pride that we are embarking on this new research endeavor with such an impressive partner. We will work tirelessly to ensure we provide incredible value to our clients, and participants.”

With kid’s influence now growing across 90 per cent of expenditure categories in the US, the pair believe ‘it’s more important than ever to understand the attitudes, behaviors and consumptions of the next generation of families.’

To find out more, and download the new free report on “The Next Generation of Families” visit https://get.theinsightsfamily.com/familyreport/

The Insights People continues growth plans with new appointments and a head office move

The kids, tweens, and teens market intelligence expert, The Insights People, has appointed four new team members in the form of Claire Garner, Lewis Townsend, Sam Nguyen, and Joseph Newton. With the latest swathe of appointments for the firm also comes a move of offices to accomodate the expanding business.

The Insights People specialises in research and insights on children aged three to 18 and their ecosystems. It surveys more than 5,000 children each week across five continents and 13 countries; more than 277,000 children a year.

Claire Garner joins to lead the bespoke research team and lead the company’s media effectiveness analysis service. Garner has extensive research, insight and media experience having worked at MediaCom for 17 years as associate director, and more recently running Manchester based More Insight.

Nick Richardson, founder and CEO, said: “Claire has been a great friend to the business, pretty much from day one, as she has worked with us on a number of projects. I am delighted that Claire has joined the company, in what is a key role for us, not only oversee our bespoke research team, but also to lead our media analysis and evaluation services, which we will be launching early next year.”

Garner said: “It’s so exciting to be part of a team again, and a team which is so focused on innovation and solutions. Working with Nick in the past, it’s always been clear that The Insights People is a dynamic business. With insight being a long-time passion of mine, being able to work with like-minded, forward thinking people is a fantastic opportunity.”

The company also welcomes Lewis Townsend as account manager, Sam Nguyen as research executive and Joseph Newton as junior developer.

Townsend added: “After spending my first few days with Nick, and the rest of the team it is abundantly clear how passionate and dedicated everyone is in this business. The company is at an extremely exciting stage where we are seeing growth across the globe, and I am delighted to join the ever-expanding team.”

In addition to the new recruits, The Insights People has promoted Beth Bleathman to the role of senior research executive. She said: “I am delighted to be promoted, and so proud to be a part of such a fast expanding business. I am really looking forward to continuing to grow with The Insights People, and to pass on my knowledge and support to the new research executives who join the team.”

CEO Richardson, said: “I am continually humbled by the quality of people applying for roles at The Insights People, and am absolutely delighted to have Claire, Lewis, Sam and Joseph on board, who all bring incredible skills, energy and a collaborative way of working to our team. And a huge congratulations to Beth on her well-deserved promotion.”

These appointments come after the recent appointments of ex-Reach Plc executives Richard Roycroft and Sarah Mitchell who join as commercial director and group account director.

The company also continues its recruitment activity with it recruiting for roles in research, marketing, tech development and data science. For further information on careers visit: https://kidsinsights.com/careers/