MGA Entertainment joins forces with Dentsu Inc. for Pui Pui Molcar toy line

MGA Entertainment, the fastest growing and biggest privately held toy company in the US, has announced a long-term agreement with Dentsu Inc. for the master consumer products licensing rights to Pui Pui Molcar, a Japanese stop-motion short anime series produced by director Tomoki Misato.

MGA will develop a robust line of Molcar toys that will launch in summer 2022 and are expected to be the next big merchandise trend for the year and beyond. The latest new Japanese IP to release this year, Molcar is a popular anime series that currently airs on YouTube, TV Tokyo and Netflix and has been viewed over 36 million times. Popular in Japan, Europe and North America, the addictive episodes detail the adventures of guinea pig characters who have been transformed into vehicles powered by human drivers and are filled with humour and emotion. Pui Pui Molcar is a global sensation already and the new line of toys will continue to captivate kids and millennial adults worldwide with fantastical elements perfect for immersive play or collecting.

Isaac Larian, CEO and Founder of MGA says: “MGA Entertainment is proud to partner with Dentsu, Inc. and bring innovation, digital dominance, world class performance, and distribution to this collaboration. Every property MGA has launched has been an uber success – and Molcar will be too.

“In addition to its core Molcar toy line, MGA will develop a robust and unique licensing programme featuring best-in-class industry leaders across home, apparel and accessories, electronics, and gaming. Both the Molcar toy and licensed products are slated to be sold at all major retailers in summer 2022.”

The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, Na! Na! Na! Surprise, Baby Born Surprise and Zapf Creation. Visit for more information.