Metal poster specialist Displate lands Pucca deal

Displate, a leading managed marketplace specialising in creating one-of-a-kind metal posters, has signed an agreement with DeAPlaneta Entertainment to sell unique magnet-mounted metal posters of Pucca, the lifestyle brand based on the iconic South Korean animated character. The new metal posters are now available worldwide on the Displate website.

Pucca joins Displate’s portfolio of well-known brands such as Star Wars, DC Comics, The Witcher, Cyberpunk 2077, Marvel and NASA. Each Displate is a thick metal plate with gallery quality giclée print on it, verified by the Production Master’s signature and hologram for added authenticity and collectors’ value.

For every Pucca purchased poster, Displate will be planting one tree in order to have a positive impact on the planet. To date, the company has sold over 5 million posters and planted over 16 million trees.

“We are thrilled to announce a cooperation with DeAPlaneta Entertainment, which gives us a chance to provide our customers with one-of-a-kind officially licensed metal posters featuring the beloved Pucca,” says Monika Radtke, Partnerships and License Manager at Displate.

Having achieved over 554 million YouTube views and around 2.2 million social network followers, Pucca is a hit all around the world. Pucca has already developed important partnerships for lifestyle with designers such as Maria Escoté, Inditex brands Pull&Bear and Bershka, and White, the Italian designer who created the Pucca True Love capsule. In addition, Pucca launched her own Pucca Store across Europe to allow her fans to find exclusive Pucca fashion, designware and accessories.

DeAPlaneta Entertainment is Pucca’s licensing agent and distributor in Europe, the Middle East and North Africa (EMEA).


Korea’s popular animated IP Pucca makes play for US with King Features

The popular Korean animated character, Pucca is looking to make waves across the North American market, having appointed King Features as the brand’s exclusive licensing agent for the region. King Features will look to build on the international success of the brand with a licensing programme targeting milennials and children.

This year sees Pucca brand owners, CJ ENM celebrate 20 years of its flagship IP, a noodle delivery girl who falls in love with a reserved martial arts boy. First introduced to the public as the star of an animated online e-card service, Pucca’s popularity exploded around the globe, eventually leading to an ongoing animated television series, which recently aired its latest season in 3D CGI on Netflix, as well as 2D specials on Kidoodle TV in 2019.

The 3D CGI, Pucca: Love Recipe, series also airs around the world on channels including Discovery Kids, Tooniverse and MBC, and will soon launch on Prime Video and Roku, where the first two 2D seasons are currently available. Pucca has a strong international fanbase, with over 18 million views on Facebook and over 171 million views to date on YouTube.

“In times like these, everyone could use more positivity in their lives,” said Carla Silva, vice president and general manager, global head of licensing, King Features. “Pucca teaches us to love fiercely, to express freely and above all to be ourselves, and we are thrilled to welcome this vibrant and energetic brand to the King Features’ portfolio.

“Consumer demand around classic properties like Pucca remains strong and we look forward to expanding the brand into new categories through strong foundational and creative partnerships in North America that will promote long-term success.”

Young Wook Kim, head of animation at CJ ENM, said: “We are delighted to team up with King Features, whose impressive expertise and track record make them the perfect partners to further build Pucca’s appeal across North America.

“Pucca’s cool and unique look, style and joyful philosophy really strike a chord with today’s kids and young milennials and with King’s astute strategy – fresh and innovative while still staying true to the brand – we are very excited for Pucca’s future success in the territory.”

Pucca is the latest brand to join King Features’ expanding portfolio of licensed properties including Popeye, Betty Boop, Cuphead, The Phantom, Flash Gordon, Archie Comics and recent IP additions, Moomin, Tulipop and PURENorway.

The Pucca representation comes on the heels of King Features’ announcement that they have expanded representation for classic literary and art-based brand Moomin with publishing rights and new product launches in North America as they continue to grow their presence in the territory.

Planeta Junior launches global Gormiti and Pucca campaigns to help kids and families through COVID-19 lockdown

The European family entertainment company, Planeta Junior, has launched its own #StayAtHome campaign in order to raise children’s awareness of COVID-19, and to provide them with entertainment to help pass the time during lockdown.

Characters from across its Gormiti and Pucca properties carry the global initiative across two stand-alone campaigns: We will face this problem together and #StayHome.

Given that many families are being forced to juggle work and family life in a single space, Planeta Junior has also made all episodes of Pucca and several special clips featuring extras from the new season of Gormiti available on the each of these series’ YouTube channels.

On top of this, Planeta Junior has joined the Kids’ Cluster #JugarEnFamilia (FamiliesPlayTogether) campaign, an initiative that joins the sector together in providing families with content and resources for the lockdown.

To raise children’s awareness of the importance of following health advice, Planeta Junior has created a video featuring the Gormiti characters that teaches them how to wash their hands properly to the series theme tune.

The Gormiti explain the basic hygiene rules for fighting the virus together through a video available on YouTube and the official Facebook and Instagram pages.

Meanwhile in Pucca, Planeta Junior is not only able to provide information about COVID-19, it is also giving away ideas to do at home. The overarching digital campaign will feature a series of publications featuring instructions from the health authorities, for example, frequent hand-washing, coughing and sneezing into your elbow, social distancing and information phone numbers you can call to find out more about the coronavirus.

Planeta Junior has also prepared a special TikTok action to launch a challenge for Pucca followers.

The fun at home campaign aims to help raise awareness about staying in and to provide a range of fun inspirations. A series of activity ideas will be published on the Instagram and Facebook feeds to inspire people to make the most of this time by reading, cooking, dancing or doing a spot of exercise.

The Pucca campaign will be complemented by two YouTube videos, one entitled Stay At Home, containing ideas on how to have fun inside four walls; and a second Time to disconnect, which suggests taking a break and staying at home to do absolutely nothing.