Silo Wellness, a wellness company in the psychedelics and functional mushrooms marketplace, has entered into a multi-year licensing agreement with the family of the music and lifestyle legend, Bob Marley.
The deal offers Silo the exclusive worldwide rights to brand, market, and sell a product line of functional and psychedelic mushrooms.
“Our family is happy to collaborate with Silo Wellness to create the first ever global mushroom brand,” commented family matriarch Rita Marley. “When Bob and I were young we followed a strict, natural diet and we would include medicinal mushrooms. Mushrooms fit with our vision of a world transformed for good through natural products.”
“These are transformative times in which we are living. Our family seeks to use our platform to help facilitate positive change. Mushrooms have been used for centuries, and we believe they offer a natural pathway for healing and positivity,” stated Cedella Marley, daughter of Rita and Bob Marley.
As reported by Investing News, Jamaica is the only country in the world where psilocybin is not illegal to grow, extract and sell, positioning the island nation to benefit from wellness tourism as well as sales of psychedelic mushrooms.
The licensing agreement covers the development of a stand-alone Marley brand portfolio of functional and psychedelic micro-dosing mushroom products, formats, devices and promotional items. Silo Wellness has pledged a percentage of product sales to be contributed towards a charitable organization to be mutually agreed upon between the Marley family and Silo.
“We are incredibly excited to strike a long-term licensing agreement with the most iconic brand to ever emerge from Jamaica,” said Douglas K. Gordon, chief executive officer of Silo Wellness.
“There is deep respect for the legacy of Bob Marley, and we are honored to be entrusted as good stewards of a brand that stands for universal wellness and natural healing. We look forward to introducing a portfolio of quality branded products with instant name recognition and global visibility, enabling Silo to introduce what we intend to become the leading brand name in the functional and psychedelic mushroom category.”
Silo Wellness has been an early mover in the functional and psychedelic mushroom space and has already announced its proof of concept of a patent-pending, micro-dosing nasal spray format that this new brand partnership could potentially include.
The full line of functional mushroom products to be launched under the Marley brand will be announced in the near future along with a marketing and communications campaign, which will include targeted digital advertising, social media presence, brand public relations and lifestyle marketing initiatives.