Tag Archives: popeye

Popeye teams up with mey for sustainable menswear capsule collection

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mey, a leading European brand of high-quality bodywear for women and men, has announced its newest capsule collection, featuring King Features’ iconic character, Popeye. The menswear collection, which recently launched online, in mey stores and at selected retail partners, includes a range of daywear and nightwear that incorporates Popeye’s trademark nautical style.

Inspired by the spinach-eating sailorman, the collection includes 12 different styles of t-shirts, nightwear, swimsuits and underwear featuring Popeye-themed designs and colours. The collection is made of sustainable organic cotton with a comfortable elastane component while the styles, except the swimsuit, are also Global Organic Textile Standard (GOTS)-certified and have the Grüner Knopf state-regulated textile label.

“A fashion icon, Popeye is also known around the world for his nautical style, ocean conservation advocacy and alignment with eco-friendly partners,” says Carla Silva, VP/GM, global head of licensing, King Features. “We are thrilled to collaborate with mey on this new collection that captures his whimsical personality and provides fans with high-quality apparel that is sustainably sourced.”

The mey x Popeye capsule collection is currently available in approximately 450 stores across Germany, Austria, Switzerland and Benelux and online at www.mey.com. The collection ranges from €29.95- 79.95.

 

King Features builds momentum for Popeye and Olive Oyl with expansion into new territories

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King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, today announced expansion into new territories, Benelux, India and the Middle East, for its iconic comic characters Popeye and Olive Oyl.

Building upon its existing global licensing programme, brand owner King Features has signed new agents to support growth in the territories, including J&M Brands (Benelux), WildBrain CPLG (Middle East), and Black White & Orange (India).

Affinity for Popeye and Olive Oyl continues to skyrocket across Europe, and now J&M Brands will continue to grow the beloved characters’ presence in Benelux, which is comprised of the Netherlands, Belgium, and Luxembourg. J&M Brands will focus on introducing new apparel, collabs, food, health and beauty, and sustainable partnerships that align with the brand and resonate with European audiences. This year, they will introduce two new eco-conscious Popeye partnerships. School of Life Projects (Netherlands) incorporates materials like wool, a renewable fibre source, into their collections to preserve traditional artisan crafts, and apparel brand, A-Dam (Netherlands), develops their garments using recycled and organic materials.

In the Middle East, WildBrain CPLG is expanding Popeye and Olive Oyl’s reach in new territories including Bahrain, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and United Arab Emirates with fashion retailer Riva Fashion and product distributor Trucare FZC.

Continuing growth for the characters in India, Black White Orange Brands recently brokered a deal with Universal Sportsbiz Pvt. Ltd. for a successful Popeye collaboration with popular Indian youth fashion and apparel brand, WROGN. WROGN was co-created by Indian cricket star, Virat Kohli, who served as the face of the Popeye campaign. The Popeye x WROGN collection includes a range of 28 t-shirts featuring classic poses of the spinach-eating sailor paired with the graphic WROGN logo.

“We’re tremendously proud of the growth and success that the Popeye brand has experienced globally and look forward to the brand’s continued expansion with our newest international agents and partners. There’s something extraordinary about the iconic Popeye and his universe that truly transcends across all cultures,” says Carla Silva, VP/GM, global head of licensing, King Features.

King Features’ expansion into new territories comes on the heels of several successful Popeye initiatives, including apparel collections from ICEBERG, Moncler, Intimissimi Uomo and Mey, NFTs from UNDONE and MADWorld, along with sustainability-focused partnerships with the Popeye Sail Club powered Pick a Pier in partnership with Blue Flag, and an Angry Birds Friends x Popeye tournament in support of ocean clean-up organisation, The SeaCleaners.

MAD:BOXX to release the latest officially licensed Popeye NFT series

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Popeye the Sailor Man is partnering with UNDONE, the world’s leading custom watch brand, and MADworld to release an NFT collection across Asia.

The POPEYE METAVERSE MADNESS tells the story of Popeye in different parallels, where the balance of time and space is broken and chaos occurs. The programme will include more than 4,000 Popeye character variations dressed in an assortment of costumes, set against a variety of backgrounds, and released in the form of algorithmically generated NFTs. The deal was brokered by MEDIALINK, Popeye brand owner King Features’ local agent in China.

The first drop of 2000 Popeye NFTs will be sold in the form of MAD:BOXX blind boxes, to help ensure random distribution of the NFTs across all three tiers and create a fair environment for buyers.

The Whitelisted Mint date will be on May 18, 2022. The Public Mint date will be on May 20, 2022. Information regarding the whitelisting campaign, minting link, and scheduling will be released in a later official announcement.

 

 

Lady Luck Games to launch Popeye and Flash Gordon digital game content

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King Features Syndicate, home to some of the world’s most popular entertainment characters, is partnering with Swedish slots specialist Lady Luck Games to create branded digital game content featuring iconic comic characters Popeye, Olive Oyl, Beetle Bailey and Flash Gordon.

The new games will be available for players in slots across Europe and Asia for the first time, further expanding the reach of the character brands to fans across the world within the growing online casino game category.

To bring these games to life, King Features Syndicate is working in tandem with Lady Luck’s maths specialists to merge the classic character designs and elements with unique gameplay. The first games will be showcased at ICE London in April.

“We see enormous growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise and entertaining features of Lady Luck Games,” says Carla Silva, vice president and general manager, global head of licensing, King Features.

 Mads V. Jørgensen, CEO, Lady Luck Games, adds: “We are extremely humbled and honoured that King Features Syndicate has chosen an up-and-coming studio like ours to represent its hugely popular and world-renowned brands. It shows that our strategy works and the games that we produce are some of the most beautiful and entertaining in the business. This is easily one of the most important milestones in the company’s history and will make a huge difference in our outreach to both customers and players.”

 

Popeye stars in ICEBERG’s latest menswear collection

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The Autumn/Winter 2022 men’s collection from luxury sportswear brand ICEBERG features items inspired by iconic comic character Popeye the Sailorman.

The new ICEBERG men’s collection aims to capture the rugged and intrepid lifestyle of explorers and survivalists, and features Popeye-inspired, nautical themed designs throughout the line. The spinach-eating sailor and clean ocean advocate’s strong values embody the spirit of the collection and are an integral part of the garments’ concepts.

“Popeye, Olive Oyl and ICEBERG have a long tradition of collaboration and a strong fellowship which started more than 30 years ago,” says Grazia Bussandri of Premium Licensing, Popeye’s Italian agent who brokered the deal with ICEBERG. “Their garments have always been fresh, innovative and inspiring, but the AW22 designs have extra oomph. The graphics have been carefully constructed, interweaving the collection’s theme with Popeye’s brand philosophy. And the message is a powerful one: strength, resilience, confidence and freedom to be yourself are so integral to Popeye’s identity.”

“Partnering with ICEBERG is always a first-in-class experience,” adds Carla Silva, VP/GM, Global Head of Licensing at King Features, owners of the Popeye IP. “Their innovative work never disappoints and they really understand the Popeye brand. The AW22 designs are refreshing and inspiring, and we’re proud to have Popeye join their mission to fashionably spread optimism.”

ICEBERG will soon reveal a new set of fashion pieces inspired by one of illustration’s most iconic female characters, Olive Oyl. Strong, confident and fearlessly female, Olive’s fashionable appeal and sense of humour are captured in ICEBERG’s new women’s AW22 collection, which features tops, dresses, jackets and pants in the brand’s signature bold sportswear style.

The full men’s and women’s ready-to-wear and accessories collections in the ICEBERG AW22/23 line will be available at top retailers around the world, starting August 2022.

 

Popeye and Angry Birds Friends unite in support of ocean conservation

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Popeye the Sailorman and video game developer Rovio Entertainment have announced a partnership for a new, co-branded Angry Birds Friends x Popeye tournament in support of ocean clean-up organisation The SeaCleaners.

Running from January 31 to February 6, the tournament contains 24 Popeye-themed levels of competition alongside in-game ocean conservation messaging from The SeaCleaners.

Throughout the seven-day tournament, players will be tasked with stopping Bluto and the piggies from polluting, while collecting plastic waste in the game. As players advance through the game, they will learn unique and eye-opening facts about how our oceans are impacted by waste. For example, according to The SeaCleaners, every year between 9 and 12 million tons of plastic waste is tipped into the ocean. To combat this, the organisation advises players in the game to avoid single-use plastic by choosing reusable bags and bottles and plastic-free packaging.

“Rovio is delighted to team up with The SeaCleaners and Popeye to do our part for ocean conservation,” says Heini Kaihu, chief sustainability officer, Rovio. “Combining compelling games content with this very important message is a meaningful way of impacting our environment. We have a large audience through our games, and if we can contribute to increasing the respect for and safety of our planet, we want to take that opportunity. The Angry Birds may be angry, but they want to use their powers for good!”

Additionally, The SeaCleaners will host a giveaway where players will have the chance to win Bird Coins that can be used to purchase items in Angry Birds Friends such as power-ups, Mighty Eagles, avatars and more. For a chance to win, players will be invited to answer four questions about plastic pollution, which can be found on The SeaCleaners’ website. Winners will be chosen at random the week after the tournament concludes.

“The fight against plastic pollution is a collective battle,” says Yvan Bourgnon, president, The SeaCleaners. “We are extremely grateful to Popeye and Rovio for their commitment. Raising awareness about the dangers that threaten the ocean is part of our mission. What better vehicle for this than Angry Birds Friends, an incredibly popular game around the world? And what better spokesperson than Popeye, a timeless sea hero whose values we share? We feel privileged to be able to count on them!”

“Popeye is thrilled to join Red and the other Angry Birds on their mission to save the ocean from polluting piggies,” comments Beth Nock, brand marketing director, King Features. “This exciting partnership unites two incredibly popular character brands — providing fans with entertaining game play, while promoting a great cause. The SeaCleaners’ ocean clean-up technology is unprecedented, and we are grateful that the Angry Birds have joined forces with Popeye to shine a light on their impactful work.”

Popeye, the iconic, spinach-eating sailor and clean ocean advocate, is owned by King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. Popeye first announced his representation of The SeaCleaners, an organization that focuses on long-term and worldwide preservation of the ocean, in 2020, joining its fight against plastic pollution and raising awareness of its ocean conservation efforts. This partnership continues Popeye’s commitment to sustainability and ocean conservation. Most recently, King Features debuted Popeye’s newest eco-conscious partnership, the Popeye® Sail Club, developed in partnership with Pick A Pier and Blue Flag to be the most advanced, rewarding and sustainable boating club in the world. In recent months, Popeye also launched sustainability-focused fashion collections with partners such as United Colors of Benetton, Original Marines, Brava Fabrics and À La Garçonne.

Launching on Monday, January 31, the Angry Birds Friends x Popeye tournament is available in 13 different languages including English, Spanish, German and more. Angry Birds Friends is available in the App Store and Google Play.

 

 

King Features Syndicate scores slate of new partnerships for Popeye and Olive Oyl

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King Features Syndicate, a unit of Hearst, has announced that it is growing its global licensing programs for Popeye and Olive Oyl with a slate of new partnerships.

The expansion extends across the promotions, food and beverage categories and includes new territories, partners and product lines that honour the legacy of King Features’ classic characters from the extensive Popeye universe, including Olive Oyl and Wimpy.

In Asia, Popeye and Olive Oyl have starring roles in several key promotions, including a renewal of their deal with Manga Coordinate Co and JOYL to produce an advertising campaign starring the pair, played by local celebrities, to promote the popular Ajinomoto Olive Oil in the Japanese market for the second year in a row. In 2020, Popeye was played by pop star Satoshi Ohno, and in the 2021 campaign, the role of Olive Oyl was played by actress Ayami Nakajo. Each campaign included print ads as well as TV commercials.

Also in the territory, Japanese video producer AOI Pro Inc and its AI technology client Laboro.AI Inc are tapping into the classic tale of Popeye and Olive’s love story to emphasise the innovation of AI technology by creating state-of-the-art clips for a Valentine’s Day commercial, set to run through summer 2022.

Additionally, Japanese soft drink manufacturer Ito En is featuring Popeye in a promotional campaign for its Aojiru vegetable drinks, while Runival Sdn Bhd is reaching audiences in Malaysia, Singapore and Indonesia via a promotional Popeye Virtual Run campaign.

In China, the salty sailor will take part in a promotional campaign featuring glass cups, recycling bags, brooches, face masks, T-shirts and stickers, which will be sold across the territory by Guangzhou Circleplus Culture Co, while South Korea-based Sunwoo & Company began a worldwide launch of limited-edition Popeye theme packs for Android, version 9.0 and higher, via the Samsung Galaxy store in 2021. Additional theme packs will be released in 2022.

The new partnerships in Japan were brokered by King Features’ agent in the territory, Copyrights Asia, while Medialink Animation Ltd brokered the deals in China, Singapore and Indonesia.

Popeye is also expanding globally into the food and beverage category, with several new deals this past year for the sailorman and his friends debuting around the globe.

Popeye continues to be a favorite in Japan, with multiple new deals debuting throughout the year, including Shogakukan Shueisha Productions for various Popeye-inspired housewares, apparel and accessories, spinach from Rainbowworks and custom Popeye desserts and houseware products from Baobab Inc.

In North America, Popeye is also making his mark in promotions by starring in Accenture’s global ad campaign advertising the transformational power of its intelligent ops services, and his burger-loving friend Wimpy was featured in an advertisement for Google Pay. Most recently, artist Jeff Koons released “Popeye Skateboard,” a reinterpretation of his 2008 oil painting “Triple Popeye” as part of The Skateroom collection. Proceeds from the charitable launch, in collaboration with Qatar Museums, aid children in need.

In the food category, Popeye has expanded his long-term partnership with Taylor Farms by introducing new product lines. And in a deal negotiated by King Features’ Canadian agent, Segal Licensing, Jade City Foods has launched an online Popeye Foods shop offering a variety of new consumables including coffee, hot cocoa, hot sauces and more inspired by Popeye, Olive Oyl, Bluto, Wimpy and Swee’Pea.

“The characters from the Popeye universe deeply resonate with fans around the world, and it’s thrilling to see one of our fan favorites experiencing continued growth,” says Carla Silva, vice president and general manager, global head of licensing at King Features. “And fans should stay tuned because we’re kicking off the new year with even more exciting promotions and products!”

For the latest brand news on Popeye and his friends, please visit Popeye.com.

King Features and Jade City Foods introduce Popeye foods line

King Features Syndicate scores slate of new partnerships for Popeye and Olive Oyl

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King Features Syndicate, a unit of Hearst, has announced that it is growing its global licensing programs for Popeye and Olive Oyl with a slate of new partnerships.

The expansion extends across the promotions, food and beverage categories and includes new territories, partners and product lines that honour the legacy of King Features’ classic characters from the extensive Popeye universe, including Olive Oyl and Wimpy.

In Asia, Popeye and Olive Oyl have starring roles in several key promotions, including a renewal of their deal with Manga Coordinate Co and JOYL to produce an advertising campaign starring the pair, played by local celebrities, to promote the popular Ajinomoto Olive Oil in the Japanese market for the second year in a row. In 2020, Popeye was played by pop star Satoshi Ohno, and in the 2021 campaign, the role of Olive Oyl was played by actress Ayami Nakajo. Each campaign included print ads as well as TV commercials.

Also in the territory, Japanese video producer AOI Pro Inc and its AI technology client Laboro.AI Inc are tapping into the classic tale of Popeye and Olive’s love story to emphasise the innovation of AI technology by creating state-of-the-art clips for a Valentine’s Day commercial, set to run through summer 2022.

Additionally, Japanese soft drink manufacturer Ito En is featuring Popeye in a promotional campaign for its Aojiru vegetable drinks, while Runival Sdn Bhd is reaching audiences in Malaysia, Singapore and Indonesia via a promotional Popeye Virtual Run campaign.

In China, the salty sailor will take part in a promotional campaign featuring glass cups, recycling bags, brooches, face masks, T-shirts and stickers, which will be sold across the territory by Guangzhou Circleplus Culture Co, while South Korea-based Sunwoo & Company began a worldwide launch of limited-edition Popeye theme packs for Android, version 9.0 and higher, via the Samsung Galaxy store in 2021. Additional theme packs will be released in 2022.

The new partnerships in Japan were brokered by King Features’ agent in the territory, Copyrights Asia, while Medialink Animation Ltd brokered the deals in China, Singapore and Indonesia.

Popeye is also expanding globally into the food and beverage category, with several new deals this past year for the sailorman and his friends debuting around the globe.

Popeye continues to be a favorite in Japan, with multiple new deals debuting throughout the year, including Shogakukan Shueisha Productions for various Popeye-inspired housewares, apparel and accessories, spinach from Rainbowworks and custom Popeye desserts and houseware products from Baobab Inc.

In North America, Popeye is also making his mark in promotions by starring in Accenture’s global ad campaign advertising the transformational power of its intelligent ops services, and his burger-loving friend Wimpy was featured in an advertisement for Google Pay. Most recently, artist Jeff Koons released “Popeye Skateboard,” a reinterpretation of his 2008 oil painting “Triple Popeye” as part of The Skateroom collection. Proceeds from the charitable launch, in collaboration with Qatar Museums, aid children in need.

In the food category, Popeye has expanded his long-term partnership with Taylor Farms by introducing new product lines. And in a deal negotiated by King Features’ Canadian agent, Segal Licensing, Jade City Foods has launched an online Popeye Foods shop offering a variety of new consumables including coffee, hot cocoa, hot sauces and more inspired by Popeye, Olive Oyl, Bluto, Wimpy and Swee’Pea.

“The characters from the Popeye universe deeply resonate with fans around the world, and it’s thrilling to see one of our fan favorites experiencing continued growth,” says Carla Silva, vice president and general manager, global head of licensing at King Features. “And fans should stay tuned because we’re kicking off the new year with even more exciting promotions and products!”

For the latest brand news on Popeye and his friends, please visit Popeye.com.

King Features and Jade City Foods introduce Popeye foods line

King Features and Jade City Foods introduce Popeye foods line

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King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, along with Florida-based food and beverage company Jade City Foods, has announced a new collection of high-end Popeye & Friends-inspired hot sauces and coffee. This latest expansion within the food category further solidifies Popeye as one of the most sought-after pop culture properties.

The spinach-loving sailorman and his friends will feature on packaging for four Popeye Signature Hot Sauces: Popeye’s ‘Strong to the Finish Hot Sauce’ (Jalapeño Spinach), Eugene the Jeep’s ‘Jeep! Jeep! Magic Hot Sauce’ (Pineapple Habanero), Wimpy’s ‘I’ll Gladly Pay You Tuesday for Some Burger Sauce Today’ (Sweet & Smokey Sriracha) and Bluto’s ‘You Can’t Handle My Hot Sauce, Runt!’ (Reaper, Scorpion & Ghost Peppers).

Additionally, the Jade City food line includes Popeye Signature Coffee, which will be available in three unique blends: Olive Oyl’s ‘I’m Too Kind-Hearted Blend’ (a Clean & Fruity Light Roast), Bluto’s ‘No Good Sailor Blend’ (a Bombastic & Balanced Medium Roast) and Popeye’s ‘Blow Me Down Blend!’ (a Courageously Strong Dark Roast).

“The Jade City team knows good food and they really connect with the Popeye brand,” says King Features Vice President, North America Licensing, Jarred Goro. “Their focus on delivering top-quality products that taste good paired with their creative approach to the development process — from ingredient selection to packaging — makes them the perfect partner to release this unique line of hot sauce flavours and signature coffee blends. We are thrilled to kick off the launch and can’t wait to see how fans respond.”

“Popeye has always been a love of mine from the early Fleischer cartoons to more recent IDW comics,” says Jade City founder Cliff Wiener. “It’s really fun to dig in and create foods inspired by the characters we know and love.”

The signature coffee blends and hot sauces are available in the US at the new online store, www.food.popeye.com, starting from November 16. Following the initial launch, Jade City Foods is set to introduce three hot cocoa blends – ‘Sea-Salty Sailor Salted Caramel,’ ‘Goo-Goo Gooey Chocolate’ and ‘“Oh, Dear!” Peppermint’ – along with a limited-edition ghost pepper hot sauce, ‘Bruiser Boys Club’ (Ghost Pepper Blueberry Hot Sauce), on Black Friday.

 

King Features expands global publishing to tap into new audiences for its classic IP

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King Features Syndicate is revitalising its global publishing programme in a move to deliver its classic franchises, such as The Phantom, Flash Gordon, and Popeye to younger generations through graphic novels, coffee table books, YA books and more. The initiative to develop new partnerships for original content is being overseen by publishing director, Christina Nix Lynch

To date, the traditonal publishing programme, spanning IP including Prince Valiant and Mandrake the Magician has focused on comic reprints. While maintaining its reprint market, King Features recently shifted the focus on developing new content for both its classic and new IP.

The new publishing approach gives King Features the opportunity to introduce new audiences to its iconic properties via graphic novels, coffee table books, and YA and middle reader books.

This past year, King Features partnered with StoneBot Studios to relaunch Mandrake the Magician with a young adult comic miniseries that introduced his niece, Mandy, as the lead character. Legacy of Mandrake the Magician unveils a new generation of heroes anchored by a strong female lead who faces off against familiar Mandrake universe foes. By weaving in elements of the original storyline that first debuted more than 85 years ago, the series appeals to both old fans and new.

Last year also marked the 40th anniversary of the Flash Gordon cult-classic film and in celebration, Titan Publishing released Flash Gordon: The Official Story of the Film, a coffee table book filled with cast and crew interviews, never-before-seen concept art and more, allowing fans to find new things to love about the film four decades later.

In addition, King Features is planning to launch a YA graphic novel series for Flash Gordon with Macmillan that offers a new twist on the classic story as the original characters are re-imagined as young adult heroes. More information, including the imprint and launch dates for the series, will be released soon.

King Features is also reaching new audiences through publishing for its roster of syndicated comics and puzzles. Hermes Press is bringing Bill Holbrook’s On The Fastrack to young readers with a graphic novel centered around Dethany, one of the lead characters from the 36-year-old comic strip. Meanwhile, tapping into the surge in popularity that puzzles have seen over the last year, Leap Year Publishing is working to bring puzzle books based on King Features’ most popular syndicated puzzles to market.

King Features has also spotted the potential to grow its global fan bases through publishing, and in 2020 the firm’s international agents signed more than 50 publishing deals.

Since the first costumed superhero’s debut 85 years ago, King Features has continued to build awareness and grow The Phantom’s fanbase internationally. In India, where The Phantom has been a beloved character for decades, Regal Publishers is releasing 77 new titles in Malayalam and English to tap into affinity for the brand and keep the character fresh for his millions of fans. It is also introducing Mandrake the Magician to the region this year with 20 new titles.

Also in the territory, Shakti Comics will be releasing comics in English, Hindi and Bengali for Flash Gordon, The Phantom and Mandrake the Magician, while Lion Comics will launch Secret Agent X9, Rip Kirby, The Phantom and Mandrake the Magician comics in Tamil. The Phantom’s popularity also continues in Australia with comics from Frew, and has been thriving in the Nordics for decades thanks to the works distributed by Egmont.

“We are always seeking fresh approaches for our classic IP by partnering with a variety of publishing partners in cutting edge,” said King Features’ director of licensing Christina Nix Lynch.

“For both the longevity of our classic properties and the growth of newly launched or represented IP, it is critical that we find the right partners to develop unique and engaging takes on these characters that will appeal to both original fans and untapped audiences. We are thrilled to have such an incredible roster of publishers helping us achieve this and look forward to working closely together to continue bringing new content to fans worldwide.”

Carla Silva, King Features’ general manager and vice president, global head of licensing, added: “Publishing is a key driver in King Features’ strategic plan to re-imagine classic brands and introduce them to new audiences. And Christina’s work has been instrumental in achieving our goals. From her in-depth analysis of the category to creative thinking around formats, distribution channels and markets, while securing fresh, best-in-class publishing houses as well as emerging talent, she continues to successfully grow our program with partners that are passionate about comics and our brands. Thanks to her efforts, our publishing program is flourishing and positioned for continued growth.”

This autumn, King Features and Hermes Press will release a new coffee table-sized retrospective dedicated to the 90-plus year history of Popeye the Sailorman, while for the company’s slate of newer IP, publishing affords the opportunity to raise awareness for the brands and build a richer, more complex world for fans to explore.

One such example is the robust publishing program that King Features is developing for the acclaimed video game property, Cuphead. Ahead of the highly anticipated release of The Cuphead Show!on Netflix, King Features has signed on a full slate of global publishing partners for graphic novels, art books and middle grade readers.

Dark Horse Comics has renewed its worldwide deal to further expand its lineup of Cuphead books, detailing the launch of the “Art of Cuphead” art book and the graphic novels.

Additionally, Little, Brown Books for Young Readers, who released two Middle Grade novels inspired by the video game in 2020, is expanding their program into Russia with the Exmo Publishing Group in 2021. In Spring 2022, Running Press (a subsidiary of Hachette) is joining the video game’s publishing roster with plans to release a Cuphead “Mini Kit”, consisting of a mini book and a Cuphead character figure.

In the future, King Features is also planning to introduce new graphic novels and early reader books to further expand the world of Cuphead for younger audiences.