Bulldog Licensing inks first partnership for Rolling Stone with Iconospheric

Bulldog Licensing has brokered a new partnership between Iconospheric and the iconic music and culture brand, Rolling Stone, marking the fist to be signed by the licensing agency since it picked up the popular property earlier this year.

The new Iconospheric collection will feature a range of products including apparel, accessories, home, and gift merchandise all of which will celebrate Rolling Stone’s heritage and authority across music, culture, and politics. Rolling Stone’s platform reaches a global audience of over 600 million people per month.

Through the partnership, Bulldog Licensing continues to widen its consumer product offerings in the UK, spanning gift, accessories, stationery, wall art and home.

Rob Corney, MD, Bulldog Licensing, said: “Iconospheric is the perfect first partner for the UK Rolling Stone programme. We love their approach to design and it means that we will have high quality Rolling Stone merchandise available all year round.

“This collaboration showcases our ability to deliver a wide range of quality products that represent the influence of a truly iconic brand. The interest in the programme has been very strong thus far, and we look forward to announcing additional key partners soon.” 

The Iconospheric x Rolling Stone collection launched yesterday and is available for purchase online at  iconospheric.com/pages/rolling-stone-collection.

Bulldog Licensing signed as European licensing agent for Rolling Stone

Bulldog Licensing has been appointed as the European licensing agent for the iconic music, entertainment, and politics media brand, Rolling Stone. Established for 50 years, Rolling Stone spans print, digital, social and events, and is now looking to leverage its brand, develop products and reach its extensive audience in new ways.

In the US, the Rolling Stone licensing programme is already underway with brand owners, Penske Media Corporation already working with licensees including Anheuser-Busch’s brewery Elysian Brewing for a Rolling Stone Lager, publishing deals with Alfred Publishing, Sellers Publishing, and Meredith, puzzles and games from Spin Master, and location based experiences including the Rock Room on Holland America Line ships and the Rolling Stone Bar & Grill at LAX airport.

Rolling Stone has a monthly footprint of 42 million people across its platforms, who access the brand for its photography, insightful reviews, in-depth interviews and award-winning journalism.

Across social media, Rolling Stone has 5 million Facebook fans, 4.5 million Instagram followers and 6.3 million Twitter followers worldwide. The UK is one of the strongest audiences and provides over 1 million unique users and 6.8 million page views each month to the rollingstone.com website.

Across Continental Europe, the brand enjoys a huge footprint with local editions in Italy, Germany and France reaching millions of people every month.

Discussions are already well underway with licensees across a diverse area of products with announcements expected very soon.

Kevin LaBonge, VP global partnerships and licensing at Penske Media Corporation, said: “We’re delighted to be working with the team at Bulldog Licensing as we expand Rolling Stone into new formats. Rolling Stone is a hugely iconic brand around the globe with millions of touchpoints every month in Europe alone.

“With Bulldog’s rich history of delivering large scale licensing programmes for iconic media properties we are excited to tap into their experience and energy to grow the Rolling Stone brand even further.”

Rob Corney, MD of Bulldog Licensing, added: “Rolling Stone is a true icon in the music, entertainment and politics industry and has a huge, dedicated audience. We’re thrilled to have them on our roster and are looking forward to building a consumer products programme across the diverse core classic and vivid culture graphic collections.”