The UK online retailer, Zavvi has partnered with the Pokémon Company International to launch an exclusive, limited edition and fully licensed Pokémon Explorer clothing collection. The new range takes inspiration from the anime IP and the ‘sense of adventure’ felt when players explore the outdoors with Pokémon GO.
Designed as an ode to Pokémon GO’s enduring effect on audiences across the world, the Zavvi Pokémon Explorer range is targeted at avid wanderers, and is billed as ‘perfect for trainers setting off into the wildlands of their region to find coveted Pokémon.’
According to the team at Zavvi, the range ‘draws inspiration from the simplicity of the outdoors,’ combining natural and earthy tones with ‘utility themed garments’ emblazoned with some of the most iconic Pokémon characters. T-shirts, hoodies, and military style jackets in the collection feature the likes of Bulbasaur, Charmander, Evee, Snorlax, and Pikachu.
The partnership will also see the launch of a limited edition selection of accessories, including a cap, bucket hat, and a backpack featuring a woven Pikachu Scouts-inspired patch, ‘perfect for venturing out into the wilderness.’
There will also be two limited-edition Zavvi x Pokémon handcrafted canvas high-top designs, featuring Charizard soaring over a mountainous landscape on a white background.
The new merchandise will be available to purchase from 12pm on 25 August 2021, exclusive to Zavvi.com.