PLAYMOBIL targets anime fans with NARUTO figures

Just in time for the 20th anniversary of NARUTO SHIPPUDEN, PLAYMOBIL is releasing new figures from the cult anime series.

Based on the manga comic of the same name, the NARUTO SHIPPUDEN anime series follows the adventures of the ninja Naruto. In time for the show’s special birthday later this year, 24 characters from the hit series will be made available in Playmobil form.

Figures will include the series’ hero, Naruto Uzumaki, whose greatest goal is to become Hokage – the leader of his village – as well as his friends Sasuke Uchiha and Sakura Haruno. In addition to the three main characters, there are 21 other figures to discover, including the inscrutable Itachi Uchiha and Pain, the leader of the criminal organisation Akatsuki, plus Minato, Naruto’s father, and the shy Hinata.

A must-have for fans and collectors aged 5–99, the NARUTO meets PLAYMOBIL collection launches on 30 September 2022.


Shelf space is the final frontier as Playmobil and ViacomCBS launch the Starship Enterprise

Shelf space: the final frontier. Oh yes, it’s happened; toy maker Playmobil is bridging time and space to release the fruits of a new collaborative alliance with ViacomCBS, for a whole new voyage for the Starship Enterprise this September.

Yet another play for the kidult and collectors space – following a very successful Back to the Future range of vehicles and play-sets, and the teased The A-Team collaboration – the Star Trek universe has joined forces with the German toy company to deliver The 70548 Star Trek – USS Enterprise in toy form.

The new launch – the first Playmobil model of the Starship Enterprise ever developed – is not approaching this collaboration lightly, boasting authentic details and numerous features to inspire fans. In fact, this one-metre long Constitution class vessel promises ‘plenty of mesmerising detail’ that will make it ‘the pride of the Starfleet.’

The Starship Enterprise will be displayed using the specially designed mounting, while lights, sounds, and other technical features will all star alongside a unique AR tie-in app which will act to expand the authentically detailed Star Trek experience ‘much further than the physical product.’

The ship arrives with a total of seven crew members from the original cast, including the first Playmobil Mr Spock, all of whom fit into their traditional places on the bridge of the Enterprise.

“To explore strange new worlds, to seek out new life and new civilisations, to boldly go where no one has gone before… And now, with the authentic U.S.S. Enterprise and original crew from Playmobil, there will be plenty more space adventures to come,” read a statement from the toy company.

The Star Trek – USS Enterprise will launch worldwide on September 8th this year.

Mattel and Playmobil ready new ranges as Universal launches Spirit Untamed across EMEA

Universal Brand Development has launched a cross-category consumer products programme centered on the latest chapter in the DreamWorks Animation Spirit franchise, as the new animated feature film, Spirit Untamed rolls out across EMEA this summer.

Having premiered in Central London last weekend at an event attended by celebrities and their families, the film is swiftly moving through the EMEA region, with Russia, Italy and Spain already out of the stable gate, with Germany ready to welcome the film to screens from July 22nd, and France from July 28th.

“There’s something really special about the connection between girls and horses, and DreamWorks Animation’s Spirit Untamed taps into that emotional bond, bringing audiences along for the ride,” said Shannon Vacca, vice president, global franchise management, Universal Brand Development.

“We set out to create consumer products celebrating wholesome characters that empower girls around the world and reinforce Spirit Untamed as the ultimate story about what it means to be wild and free.”

Master toy partner, Mattel is expanding the Spirit adventure beyond the screen with its broad range of horses, character dolls, and play-sets, all featuring innovative details and storytelling accessories, as well as games. In addition, Playmobil is a returning franchise partner with new pay-sets supporting key moments from the film, alongside Just Play with basic plush.

Additionally, Outright Games, alongside Universal Games and Digital Platforms, is launching DreamWorks Spirit Lucky’s Big Adventurea new video game set in the adventurous world of the award-winning Spirit franchise.

In the game – distributed by Bandai in EMEA – players can go on an adventure and explore the wonders and dangers of the frontier with Lucky and her wild mustang, Spirit. This original story celebrates themes of adventure, friendship and the special connection between a girl and her horse.

Lucky teams up with best friends Abigail and Pru to embark on a fun-filled quest for hidden treasure in Miradero. DreamWorks Spirit Lucky’s Big Adventure will release on Nintendo Switch, Playstation 4, Xbox One and PC digital in summer 2021.

Asterix and Obelix to make their Playmobil debut when play-sets launch in 2022

The iconic comic book and movie character Asterix is getting a Playmobil makeover via a new partnership between the toymaker and the Asterix brand owner, Les Editions Albert Rene.

Under the partnership, a series of play-sets will be developed, marking the first time that Asterix and his sidekick Obelix have been given the Playmobil treatment.

The play-sets are scheduled to land sometime in 2022.

Playmobil issued a statement this morning that read: “Editions Albert Rene and Playmobil are pleased to announce the creation of a new universe around the famous comic book characters Asterix and Obelix, for the first time in Playmobil figurines.”

The message signed off that fans will require ‘a little more patience’ before the plans are unveiled in full, but that the collection promises to be a ‘magical’ one.

Asterix is a French comic book series about Ghaulish warriors and their adventures in fighting the Roman Republic during the era of Julius Caesar during the Gallic wars. The series first appeared in the Franco-Belgian comic magazine Pilote in 1959 and has subsequently become a world-revered brand and the focus of a slate of live action films.

This is the latest in a series of teases from Playmobil this month who recently unveiled a collaborative project with the classic TV series The A Team.

Since the launch and subsequent success of its Back to the Future play-sets, and the nostalgia driven success of its Scooby Doo collection, Playmobil has sought to tap further in the classic IP space, eyeing a large market in the kidult fan sector.

The Adventures of Asterix boasts a loyal cross-generational following around the globe.

Playmobil teases major new partnership with classic TV IP The A Team

Playmobil could be igniting the passions of kidult audiences across the UK once again with another heavy dose of nostalgia. And this time it’s taking the form of The A Team.

Playmobil UK has teased a new partnership in the retro property space, releasing an 11-second snippet via social media this morning, hinting towards a major new project with the A Team IP.

The clip gives very little away, other than an alliance has been formed between the toymaker and the iconic A Team property, although the firm’s choice of hashtags could offer some hint as to what it has up its sleeves.

Playmobil has made a success of tapping into the retro and classic IP space, having launched the wildly popular Back the Future DeLorean and extended play-sets to strong positive reception from a market of nostalgia driven consumers.

Given the popularity of its DeLorean vehicle play-set and its previously launched Scooby-Doo Mystery Machine, and the track record that Playmobil has for converting iconic vehicles from the film and TV space into popular toy lines, it’s certainly not too far fetched to imagine the firm’s A Team partnership resulting in the launch of the iconic A Team van at some point in the near future.

Playmobil has remained tight-lipped about the project, but has stated that two further teaser clips will be released soon.

Moonpig grows its kids’ gifting portfolio with LEGO partnership and ‘ambitious plans for more to come’

The online gifting specialist, Moonpig has detailed its huge ambitions’ for its giftable kids range, growing its portfolio of toy partners and most recently welcoming LEGO into the fold.

The firm’s partnership with the LEGO Group marks a significant step forward for the company as well as ‘its biggest brand launch on its site to date.’ Until now, Moonpig has partnered with the likes of Playmobil, Hasbro, and Pokemon, but not launched a portfolio as large as its LEGO deal.

The partnership has been billed as ‘the first of more to come,’ as Moonpig outlines its vision to “become the ultimate gifting companion for customers.”

David Rimmer, commercial director of Moonpig, told “We have been a huge emphasis on bolstering our gifting offer. As part of this, we have brought on board a number of new toy brands recently, including Playmobil, Hasbro, and Pokemon and will continue to add beloved brands as we build our kids’ gifting and birthday ranges.”

The new LEGO range features 13 different themes with more than 50 products, spanning Duplo LEGO, LEGO Marvel, and LEGO Architecture.

Its licensed line up features the popular LEGO Harry Potter and LEGO Star Wars, while the top selling LEGO City and LEGO Friends also feature.

Moonpig launched the new brand with bespoke site looks – a dedicated landing page as well as content all around the site to showcase the extensive range, and has the ambition to grow the offer even further throughout the year.

Rimmer added: “We are very excited for Lego to join our offer as the latest addition. Our ambitions are huge for our kids range, so make sure to watch this space.”

The Moonpig business has been bolstering its expanding gifting offer with a long list of brands. In the past three months, Moonpig has introduced over 50 new brands across food, alcohol, beauty, home and toys, including Playmobil, Hasbro, and Pokemon.

No Kiddin’ Around | Why Playmobil is taking the adult fan market seriously this year and beyond

It doesn’t take a DeLorean for a journey into your own past, but it certainly does help, as more and more toy companies are seeing audience numbers increase across their kidult product offering. Among them, is Playmobil, a company that is blazing a new trail with its expanded Back to the Future line-up this year.

For Playmobil, the kidult market has become big business. In tandem with the growth of the sector across the entire market, the Germany-based international toy maker has seen ‘substantial growth’ in the kidult market over the last four years. And it’s a trend that has given us some of the most eye-bulging launches in the space to date, from Ghostbusters and Back to the Future play-sets, to the retro appeal of Scooby-Doo.

In January this year, the NPD Group confirmed the growing appeal of the kidult market; an audience now responsible for more than a quarter of toy sales. In its year-end update the group revealed that this adult and teen category now represents 27 per cent of total toy sales, up by 16 per cent since 2016. Fuelled by adults with more time on their hands over 2020, home entertainment, it would seem, no encompasses physical play more than ever before.

So it’s just as well, then, that Playmobil has plans to remain consistent with its emerging new adult audience for the foreseeable future. Here, ToyNews catches up with Playmobil’ marketing communications manager, Adam Moore to explore the company’s success and future plans in the kidult space.

Hi Adam, harking back to the virtual tour you took us on earlier this year, it’s great to see a gear change in output targeting the kidult market from Playmobil this year. Can you tell us how important this market has become for you guys?

Playmobil has seen substantial growth in the Kidult market in the last four years. This was continued in 2020 with the Playmobil 70317 Back to the Future DeLorean which was one of our best performing sets. In 2021 we have more fantastic play sets to offer kidults and collectors including the new Volkswagen Camper and Beetle. The market has allowed adults who remember Playmobil so fondly from their childhood, to re experience the brand now they are a bit older.

What sort of growth have you seen across the kidult sector over the last few years? What have been the key drivers of this growth over the course of 2020?

Kidult’s have become a much bigger part of the toy market in the last few years. Adults are looking for product that is cool and great for collecting. We have experienced this trend in recent years with licenses such as Ghostbusters™ and Porsche, and more recently the 202o launch of the Playmobil Back to the Future product. This audience always wants more to add to their collection so new additions add new experiences and collectability, Playmobil continues to keep the audience engaged with new items like the 70634 Back to the Future Part II Hover board Chase.

 It’s been documented that the pandemic has helped fuel that kidult market, but it was very much on the rise prior to Covid. How long has it been on the Playmobil radar, and will you guys keep a hand in this market for the foreseeable future?

Playmobil has been catering for the Kidult market for a number of years. It remains a continued part of our plans across 2021 with new launches for Back to the Future and new licenses like Volkswagen. There may even be some surprises for kidult fans later in the year.

“The Kidult market is an important part of Playmobil business and continues to grow, there is so much potential out there for Playmobil to continue strongly in this category.”

What do you think Playmobil brings to that kidult market and the demand for nostalgia driven IPs and products? Why is Playmobil an ideal partner for tapping into that kidult market and pop culture demand?

Playmobil brings a true representative look and feel of some iconic licenses and vehicles. It’s a good mix of keeping the look and feel of these iconic license but also adding a Playmobil feel with our own characters. We are able to fuse the need for a true look and feel for the collector but also incorporate a sense of individuality and uniqueness.

 The Back to the Future range is brilliantly executed, what was the process of working with the IP like? What are the creative processes in bringing such a cult classic to the play space through Playmobil?

The Back to the Future range was a really exciting license to work with. The team at Universal continue to support and celebrate the franchise. The original film was 35 years old in 2020 so there was a lot to shout about and a lot going on with retailers, even with the unusual circumstances retail was in last year.

The license continues to be a huge success in 2021 and with the new sets out in May and a further Back to the future advent calendar released in September it is due to be another great year for Playmobil and Back to the Future.

 Likewise, the Scooby Doo collection speaks to multiple audiences, with a nostalgia heavy design – how do you strike the balance between targeting the two audiences?

Scooby-Doo has had such a long history with children watching for over 50 years! It was only natural that Playmobil’s tie up with this iconic legacy brand would speak to multiple audiences. The great thing about Scooby-Doo is that the characters, especially Scooby are so recognisable.

This makes it easy for young children all the way up to adults to identify with the brand in its Playmobil form. When you add into the mix the other iconic elements like the famous Mystery Machine and other well known scenes from the brand, it makes talking to both audiences easier.

 What future do you see for the kidult market in the toy space and in particular, its importance to Playmobil? Is it an area that will only grow stronger?

The Kidult market is an important part of Playmobil business and continues to grow, there is so much potential out there for Playmobil to continue strongly in this category and continue to create toys not just for kids but adults and collectors too.

What’s the next step for you guys in the kidult market space?

We have some new and exciting offerings in the Kidult and collectors market coming up. In May with have two new Back to the Future sets as well as more new Scooby-Doo additions in June

There is some exciting news in July, as we have two brand new special edition Volkswagen Campers and Beetles that will come as part of a limited edition run. Each product will have a individual serial number on the bottom of the product and feature chrome effect detailing making them extra special and perfect for collectors.

Playmobil teams with Volkswagen to launch Camper Bus and VW Beetle models

Playmobil has extended its partnership with VW to immortalise two of the car maker’s classic models in Playmobil rendering with the upcoming launch of the original Camper Bus ‘Bulli’ from Volkswagen Commercial Vehicles and the popular VW Beetle.

The new range will look to celebrate the innovation, technology, and quality found in the 80 year history of the Volkswagen name, as it brings together two icons in German manufacturing. Playmobil has been a staple of the toy industry since its launch in 1974.

Together, the pair will launch realistic Playmobil models of the iconic vehicles later this month. The VW Camper Van – affectionately known as the “Bulli” – has been a reliable companion for the most diverse challenges in daily life for 70 years.

The cult vehicle carries a carefree “California feeling” that has, over the years, made it a loyal companion for adventures. The Playmobil-Volkswagen T1 Camper Van comes equipped with a seating area, travel kitchen, sleeping area and storage space.

Meanwhile, the second Volkswagen addition to the Playmobil fleet is a legend in its own right. The VW Beetle is a true classic and, with over 21 million units produced, was the world’s best-selling car for a long time before it was surpassed by the VW Golf.

The Playmobil miniature will arrive with a roof rack and plenty of accessories for the next family outing.

“Fans of both brands can look forward to two authentic models that will delight new and long-standing fans alike,” read a press release from Playmobil. “The two Volkswagen legends and PLAYMOBIL will also continue to write automotive history together in the future.”

The two new models will be available from January 15th this year.

Universal Pictures celebrates 35 years of Back to the Future with major campaign

From fan created content, Amazon exclusives, and a whole host of toys, games and more, this year, Universal Pictures and Amblin Entertainment are taking fans of the Back to the Future franchise on an 88mph journey across the categories to celebrate the 35th anniversary of the iconic time-travelling series.

Where we’re going, we don’t need roads… but it may be time to upgrade your television as fans around the world can now look forward to more fan-created content, as well as the 4K Ultra HD release of the Back to the Future Trilogy, so you can watch the moment George McFly lands Biff that world-celebrated bop on the conk in the clearest of definitions.

On top of this, retail exclusives and new consumer products have all been rolling out across the retail space throughout the month, ahead of the fan created Back to the Future Day holiday today, Wednesday, October 21st 2020.

“Very few franchises in Hollywood history have shown the kind of staying power of Back to the Future,” said Bob Gale, co-writer and co-producer of the trilogy.

“To be celebrating 35 years of this iconic film series – through incredible product collections and fan-created content from around the world – is truly a testament to the heart of the film itself. Yes, it’s a sci-fi adventure, but it’s also about family and the fans’ emotional connection to the characters – which is something everyone can relate to, no matter what generation or time-traveling decade you’re from.”

As part of the 35th anniversary celebrations, Universal Brand Development partnered with content creation platform Tongal to invite animators and fans from around the world to recreate their favorite scenes from the original Back to the Future film.

Eight creators – from Uruguay to Ireland to Brazil – were greenlit to bring their ideas to life. The videos have been rolling out on the Back to the Future Facebook fan page over the last few days, with a final compilation video debuting today to coincide with the anniversary.

The fan creators attached to the eight videos (+ one edited compilation) represent a global and diverse fandom of this beloved time-traveling franchise:

  • “Marty’s Dream Amp” by Javier Benia O’Neill – Colonia del Sacramento, Uruguay
  • “The First Time Traveller” by Elliot Ruddy – Dublin, Ireland
  • “Alien in the Barn” by Crankub Animation Studio (Martí Montañola and Sara Esteban) – Barcelona, Spain
  • “Marty McFly and the Butterfly Effect” by Bethany Borg – Malta
  • “A Visitor in the Night” by Neto Rodrigues and Gabis Fromme – São Paulo, Brazil
  • “Race for Surviving” by Calaveres Animació (Javier Asensio, María Larín, Nicole Herrera and Felipe Armand) – Valencia, Spain
  • “Fateful Punch” by Eric Power – Austin, Tex.
  • “Cardboard Cute-Out” by Team Explainly (Max Naff, Alex Hagan, Derik Smith, Sam Naff, Elizabeth Abreu, Andy Toizer and Ben Jackson) – San Francisco, Calif.
  • Compilation video edited by Firman Machda – Bandung, Indonesia

Meanwhile, Universal Pictures Home Entertainment celebrates the 35th Anniversary of the groundbreaking first film with Back to the Future: The Ultimate Trilogy available now on 4K Ultra HD for the first time. This collection includes all three movies in collectible discbook packaging.

Additionally, it is loaded with bonus material including an extra disc that comes with over an hour of new content, such as rare audition footage from Hollywood stars Ben Stiller, Kyra Sedgwick, Jon Cryer, Billy Zane, Peter DeLuise and C. Thomas Howell; a tour of the film’s props and memorabilia hosted by co-writer/producer Bob Gale; a sneak peek at the new musical show; a special episode of the popular YouTube Series “Could You Survive The Movies?;” and more.

In celebration of Back to the Future Day today, Amazon will be hosting a dedicated Back to the Future storefront, where fans of all ages can find something that will take them back in time. If fans checkout using and select the “Michael J. Fox Foundation for Parkinson’s Research” as your charity choice, a portion of sales will be donated to that charity.

It’s your kids Marty, something has to be done about your kids… and indeed, Universal has that demographic covered. First up, Playmobil has gone back to the future with a model of the iconic DeLorean that features folding wheels for hover mode, doors which open upwards, an illuminated flux capacitor inside and illuminated exterior.

Also included is plutonium, which can be inserted at the back of the vehicle. The play-set is complete with Marty Mcfly and Doc Brown in their outfits from 1985 plus a plutonium case, skateboard, remote control and Einstein, the dog.

Fans can also countdown to the holidays at 88MPH with this the Playmobil Advent Calendar: Back to the Future that includes Marty McFly, Emmett “Doc” Brown, Jennifer Parker, and Biff Tannen, along with a highly detailed model of the Hill Valley courthouse with its iconic clock tower, plus lots of accessories from the classic cult film, all with great attention to detail.

Meanwhile, Hasbro has launched the Transformers Back to the Future Gigawatt figure and IDW Comic Series, bringing together two iconic brands both in figure and comic book form for the first time.

Hasbro is in good company in the toy aisle which also features Funko’s commemorative range of character collectibles, JADA with Back to the Future vehicles and remote- control toys, puzzles from Ravensburger, Rainbow for plush and Rubber Road for adult gifting and toys.

GB Eye and Pyramid are on board for stationery and gifting and GB Eye has also taken the license for posters whilst RMS has pocket money purchases and stocking fillers covered this Christmas.

In soft lines, the HYPE Back to the Future collection nods at the franchise era, the 1980s, with expressive designs in a monochrome and neon colour palette. The HYPE. stamp features enlarged graphics, all-over prints, contrasting flames, and illusion checkerboard with a cyberpunk aesthetic, whilst embracing the ’80s grunge trend.

Playmobil and Studio 100 bring Heidi toy partnership to the screen with CGI specials

Studio 100 Media and the European toymaker, Playmobil, have joined forces to bring the Heidi Special: Spring is here to TV channels across Europe this spring.

Under the partnership, Heidi has been rendered to life with a CGI animated Playmobil styling, riffing off the already existing Heidi-licensed toy line from the toymaker, and dropped into the idyllic Alpine setting she is known for.

Among the channels to premiere the Heidi Special: Spring is here are Canal Panda in Portugal, Kidzone in the Baltics, Studio 100 TV in Belgium, Toggolino on Super RTL for the German-speaking territories, TVPabc in Poland, and the Rai Yoyo App in Italy.

A second Heidi Playmobil special, Heidi Special: Winter in Dörfli will follow in autumn this year, and will take audiences to a winter landscape to follow Heidi’s snowy adventures. Both specials are produced by Studio 100 Animation and distributed by Studio 100 Media.

Martin Krieger, CEO of Studio 100 Media, said: “Watching Heidi and her world come to life in Playmobil’s wonderful play-sets as well as in the new CGI animations has been a great pleasure over the last months.

“This exciting cooperation with Playmobil as a strong strategic partner both in the toys sector and on the content production side allows us to bring the Heidi brand experience to a new level.”

Studio 100 Media and Brandstätter Group have signed an extensive license deal for Heidi, covering the worldwide rights with the exception of some territories in Asia. As part of the agreement, six detailed Playmobil play-sets bring Heidi’s Swiss Alps home to any playroom including characters, locations and stories from the series.

Original details and sophisticated features allow fans of Heidi to immerse themselves fully in Swiss mountain life, as well as experience Heidi’s adventures in friendship and family.