Magic Light Pictures’ new preschool series, Pip and Posy, has joined forces with Play England, Play Scotland, Play Wales, and PlayBoard Northern Ireland to sponsor this year’s Playday event.

Recognising the fundamental need for play among children and their health, wellbeing, and development, Playday is a national day for play in the UK and an annual celebration that aims to highlight the importance of play in children’s lives. This year’s event will take place on Wednesday, August 4th.

Under its new partnership, characters from Pip and Posy, the hit new preschool series about a mouse and a rabbit whose live revolve around play, will feature in a resource pack designed with Playday that will be available online at www.playday.org.uk.  The pack will feature tips and downloadable activities to help families, carers, and communities create their own Playday event.

Michael Rose, executive producer and co-founder, Magic Light Pictures, said: “Play is central to the world of Pip and Posy so we are delighted to team up with Playday, a fantastic initiative that promotes the importance of play. Both our series and this wonderful event celebrate the joy of play and Pip and Posy are looking forward to helping many more friends have fun throughout the summer.”

Anita Grant, chair of trustees Play England, said: “With their love of play and understanding of how it can help to forge friendships and solve problems as well as being huge fun, Pip and Posy are the perfect Playday partners. The past year has been very challenging and play can greatly help children and young people cope with stress and anxiety.

“We are proud that not only is Playday continuing across all four nations of the UK but we are also encouraging a whole Summer of Play. We can’t wait to see the creative ways that families and carers will be celebrating on Playday and beyond with the help of a little Pip and Posy magic.”