Based in London, Alex is an industry executive who brings a wealth of operational experience to Mighty Jaxx, of which the last 15 years was spent at licensed collectible company Eaglemoss, where he served as Managing Director and oversaw the company’s global performance of e-commerce and retail business channels — incorporating end-to-end business functions and overseeing a team of 70 across five countries with a £50m turnover.
Alex will be responsible for the strategy and growth of Mighty Jaxx across the UK and continental Europe, together with a team that he will build and lead. As part of his remit, Alex will spearhead Mighty Jaxx’s on/offline retail strategy while also actively overseeing the prospecting and pitching process as he works to secure new licenses and collaboration opportunities and strengthen the Company’s brand development in the region.
This latest geographical expansion is part of a long-term growth strategy that has already seen China, North America and Southeast Asia form the largest contributors to Mighty Jaxx’s yearly revenue.
Jackson Aw, Founder and CEO, Mighty Jaxx, says: “Europe has been a growing priority for us and 2022 will be a great year for us to finally set up shop and tap into the strong, growing demand for our ‘phygital’ collectibles that we have witnessed over the past 18 months.
“Expansion into Europe has been some time in the works but we believe our patience will reap rewards. Alex is a highly experienced veteran of the collectibles and consumer products industry and comes with a proven track record in building and scaling iconic brands. His passion and knowledge of the industry and more importantly, the region, will enable him to positively impact our business from day one.”
“When we first spoke, Jackson and I clicked immediately,” says Alex, “and when I heard about the plans Mighty Jaxx had for the future, I was immediately sold and knew I wanted to be a part of this project and deliver Mighty Jaxx’s new, innovative phygital experiences to collectors across Europe. I truly believe there’s huge untapped potential and I look forward to helping the Company achieve its goals whilst growing the brand in Europe.”
To further contribute to its global licensing portfolio that already includes the likes of Formula 1, Hasbro, Toei Animation, Warner Brothers, among others, Mighty Jaxx is looking to collaborate with brands / properties in technology, entertainment, music, art, fashion, and streetwear, putting the Company in prime position to continue creating innovative and fully immersive products across different subcultures.