Australian sleepwear brand Peter Alexander celebrates Father’s Day with Sonic the Hedgehog

The Australian sleepwear brand, Peter Alexander has launched its first Sonic the Hedgehog branded men’s and boys’ collection, thanks to a new partnership with the home of the iconic video game, comic book, and TV series character, SEGA.

In a partnership brokered by SEGA Brands’ Australian and New Zealand licensing agent, Merchantwise Licensing, the new on-trend sleepwear collection features Sonic, Tails, and Knuckles across a range of men’s t-shirts, trunk pants, baby onesies, boys and junior boys pyjamas, men’s waffle PJ pants, scuffs, and 3D Sonic slippers.

“Sonic the Hedgehog continues to be a truly global franchise spanning games, film, TV, animation, merchandising, mobile and major brand partnerships so following its recent big screen action-adventure comedy release this year, it was perfect timing for the dads and sons range to launch in Peter Alexander – ahead of Father’s Day in Australia and New Zealand,” said Merchantwise Licensing’s general manager of licensing, Kerryn McCormack.

“We look forward to continuing to expand Sonic’s presence in both countries and rolling out further great licensing campaigns for the brand.”

The Very Hungry Caterpillar gets cosy in Peter Alexander’s new sleepwear collection

Australia’s leading sleepwear brand Peter Alexander has partnered with Haven Global to launch the retailer’s first collaboration with Eric Carle’s timeless classic, The Very Hungry Caterpillar. The new deal sees the arrival of a 12-piece capsule collection of men’s, women’s, and children’s sleepwear.

“This collaboration has been a long-time coming,” said Yvonne King, managing director at Haven Global. “We knew Peter would create something really special and memorable with the world’s most famous caterpillar.”

Launched officially on August 7th, Penguin Random House, owners of the World of Eric Carle IP, were thrilled to see Peter Alexander debut his much anticipated first Hungry Caterpillar collection.

“We are delighted to bring these two brands together,” said Jackie DeMaio, licensing director, The Joester Loria Group. “The collaboration of Peter Alexander and Eric Carle’s The Very Hungry Caterpillar brings Eric’s bright artwork and beloved character off the pages onto beautifully designed sleepwear that is sure to delight the whole family.”

The collection is available in-store and online now while stocks last.

The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 52 million copies since its publication in 1969.