Tag Archives: peppa pig

Hasbro joins Festival of Licensing with new Peppa Pig content, PJ Masks toy plans and more

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Hasbro will be joining the Festival of Licensing virtual event – the four-week digital event that will run throughout October and replace Brand Licensing Europe this year – to present the latest opportunities across its portfolio of brands including Nerf, My Little Pony, Play-Doh, Monopoly, Transformers, and Power Rangers.

Also being showcased under Hasbro this year will be the 2020 acquisition of Entertainment One and its popular pre-school numbers Peppa Pig, PJ Masks, and Ricky Zoom.

The licensor will look to highlight its continued efforts to innovate and expand the ways it brings brands to life through music, publishing, promotions, digital and location-based entertainment alongside an array of consumer products spanning key categories, including toys and games, fashion and lifestyle, homewares, health and beauty, FMCG and gifts, and increasingly, personalised products.

Milestone anniversaries, including the 35th anniversary of Transformers in 2021 and the 85th anniversary of Monopoly commencing Q4 2020, give cause for timely celebration and will be leveraged with exciting collaborations, consumer promotions and retail activations.

Meanwhile, it’s game on for Nerf  as the property is on target for rapid expansion across multiple categories. Hasbro continues to cement its position as an active lifestyle and sports brand with cross-generational appeal and huge consumer relevance as health and wellbeing trends prevail.

Next up, the world of Equestria is expanding to introduce a new generation of ponies to a new generation of fans. With more humor, heart, and music than ever before, Hasbro hopes that audiences will be swept away by the new cast of ponies and the incredible adventure that awaits them. Fall in love with My Little Pony all over again when the all-new, computer-animated theatrical feature hits theaters everywhere in September 2021.

It’s still ‘Go Go Power Rangers’ in 2021 as Season 28 of the enduring hit show debuts. Power Rangers: Dino Fury journeys back to the core roots of the brand with the action being led by the original five rangers. The popularity of the show, beloved by so many kids for so many years, is driven by Hasbro’s commitment to new content but also the vast back catalogue which is streamed on Netflix and therefore continually accessed by a huge worldwide audience.

A new global brand theme for Peppa Pig entitled Peppa’s Adventures is kicking off in 2021, as a celebration of all the places that Peppa, her family and friends have visited since the show began. With trips to the USA lined up in the future, combined with a library of existing content, Peppa’s Adventures is a way for fans to explore and discover the world around them.

New series premieres will be rolling out for Ricky Zoom throughout the year and excitement for the expansion of the brand’s consumer products programme – driven by the strength and reach of best-in-class broadcast partners across the region – will follow the phased roll-out of toys in all key markets in 2020, as secondary categories will be available from SS21.

Finally, a robust plan is in place for PJ Masks which will be boosted by Series 4, set to launch this Q4, the Disney+ roll out in multiple territories, and Series 5 global launch coming in 2021. In a first for the company, Hasbro will be launching its first toy range for the brand with a core range of exciting new products hitting retail for AW21.

Hasbro extends Disguise Inc dress-up partnership to European and global market

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The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little Pony, and Hasbro Gaming.

On top of this, the newly acquired Entertainment One has granted Disguise Inc the rights to Peppa Pig and Ricky Zoom costumes, which will be brought into the company’s 2021 range. It marks the first time Ricky Zoom has entered the dress-up and costumes market.

“We are thrilled to secure such a meaningful partnership with Hasbro with rights to their entire portfolio of brands, and also with our first-ever global expansion with Hasbro,” said Tara Hefter, EVP and GM of Disguise Inc.

“Building on the success of our line of PJ Masks costumes, we will bring fun and innovation to Peppa Pig and the first Ricky Zoom costumes to hit the market. Disguise is proud of our long standing collaboration with Hasbro.

“This also marks us as being the only Power Rangers Halloween Costume licensee since inception. We look forward to our growing relationship with Hasbro and to bring these incredible characters to life year after year.”

Joan Grasso, VP, Hasbro Consumer Products, North America, added: “Disguise excels at bringing our brands to life with their high quality costumes and innovation. We’re excited to expand our partnership to include more regions and more characters from our growing portfolio of brands.”

Disguise’s Hasbro line of Halloween costumes and accessories hits stores in autumn 2021.

Peppa Pig joins growing raft of licensed characters in the Tonies portfolio

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Hasbro and Entertainment One have signed a new partnership with the popular children’s audio system, Tonies to bring its pre-school property Peppa Pig to the line-up of Tonies characters this October. Through the partnership, a total of nine different Peppa Pig stories totaling over an hour of content is coming to the platform this AW.

Peppa Pig is the latest in a line of big launches for the Tonies brand this year, a company that has seen vast success over the last year having engaged with parents and families in search of entertainment during the UK’s lockdown months.

The new launch engages children in the world of Peppa, George and the cast of Peppa Pig with stories including Peppa Goes on Holiday, and George and the Noisy Baby. The Tonies stories will feature a full cast of voices, music, and special effects from the popular TV series.

Launched in the UK in 2018 by Patric Faßbender and his friend and co-founder Marcus Stahl, the Toniebox is an intuitive speaker system that has gone on to revolutionise story time for children. The Toniebox is a screen-free audio toy with simple controls that boasts an interactive way for children aged three to eight to engage with their favourite stories.

Through its growing portfolio of licensed characters, it is fast becoming a favoured route of engaging children with their favourite licensed IP, too. Kids can listen to each Tonie character’s audio content simply by placing the Tonie character on top of the box.

Tonies UK GM Manon Sel, said: “We are delighted to announce this latest addition to the Tonie-Family, which is sure to excite children and fill their homes with even more audio joy this Christmas. The characters of this hit series join our ever-growing line up of both licensed and Tonie-owned figures and bolster our range of audio content.”

Over 14 million Tonies and 1.5 million Tonieboxes have been sold across Europe since the launch and 2020 started with the exciting announcement of the brands’ expansion to the USA – expected towards the end of this year.

Peppa Pig supports Team GB at Tokyo Olympics in new campaign as children’s ambassador

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Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was forced by the world’s lockdown measures.

Big Inspiration for Little Piggies is a new campaign designed to get the nation’s kids moving and into the spirit of the Olympics – set to be one of the most watched sporting events of the year next year – by cheering on their favourite national athletes.

The campaign will be underpinned by a roster of live events, retail activations, digital content, and bespoke merchandise.

“With a year to go until the Olympics there couldn’t be a better time to inspire young kids and their families to get active,” said Hasbro’s Marianne James, VP EMEA consumer products. “Our Big Inspiration for Little Piggies campaign is a great opportunity to tap into the enormous interest surrounding the Olympics to both support the Team GB athletes and nurture a lifelong love of sports in the younger generation that will leave a lasting legacy.”

Partners are already lining up to produce exclusive new consumer products across categories including toys, apparel and accessories, stationery, home gifting and publishing.

The campaign will span multiple touchpoints with a brand-new bespoke style guide featuring innovative new designs that put Peppa and all her friends right into the action with unique sporting outfits and active wear to inspire a range of Team GB licensed merchandise for children, placing the preschool brand in good company with Team GB’s official mascot, Pride The Lion.

New branded content is also being developed across digital channels that will harness the popularity of Peppa Pig and Team GB by encouraging children and families to take advantage of the global sporting event and promote an active, healthy lifestyle.

Throughout summer 2021, Hasbro will be readying a packed calendar of interactive marketing activities that will see Peppa Pig model her very own Team GB kit at various events across the country, sports-related meet-and-greets, experiential displays, retail activations and fun competitions hosted at multiple locations.

The collaboration will kick off with a digital presence in Team GB’s inspired community campaign I Am Team GB from 23rd – 30th July to capitalise on the should-have-been Olympic buzz, and get kids enthusiastic about getting active with Peppa Pig.

Hasbro partners with Regatta for Peppa Pig outdoor clothing and accessories

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Hasbro has detailed a new partnership with the leading British outdoor brand, Regatta, that will see a bespoke collection of Peppa Pig outerwear and leisure accessories launch in spring/summer 2021 across the UK and Europe.

The Peppa Pig range from Regatta encourages girls and boys to be ‘Adventure Ready’ with a collection of 20 products suitable for all weathers including puddle suits, wellies, swimwear, jackets and fleeces that are both fun and functional. The outerwear pieces are designed to offer functional attributes such as breathable fabrics, 360 reflective finishes and waterproof surfaces ideal for families keen to enjoy the great outdoors.

A range of outdoor camping and leisure accessories featuring Peppa Pig designs will also complement the range, including sleeping bags, water bottles and camping chairs.

The new collection will be available in Regatta’s 86 stores throughout the UK and Europe and on its e-commerce site regatta.com, in addition to being stocked in almost 12,000 specialist outdoor retailers. Following the initial launch, Regatta plans to expand the range by adding new lines in Autumn/Winter 2021.

The partnership will tie in with Peppa Pig’s global brand marketing theme for 2021 entitled ‘Peppa’s Adventures’ and will be included in cross-promotional activity.

“Jumping in muddy puddles and experiencing the great outdoors as a family is a central theme in Peppa Pig,” said Marianne James, VP EMEA consumer products, family brands, Hasbro. “We’re delighted that the new partnership with Regatta will give families a range of robust, weatherproof Peppa Pig outerwear to get kids ‘adventure ready’ as they explore the world around them.”

Entertainment One to drive growth across LatAm with new toy distribution partnerships

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Entertainment One has secured new distribution deals with toy partners across Latin America as part of a move to drive growth for its portfolio of pre-school properties as the licensor heads to Abrin Toy Fair in Sao Paulo this month.

The company has named Sunny as its master toy distributor for both Peppa Pig and Ricky Zoom in Brazil. Under the deal, Sunny will bring Peppa’s best selling toy lines to retail from the second quarter of the year, including Peppa Pig’s house, vehicles, figurines, and new play-sets.

Sunny is also on board to distribute TOMY’s core collection of Ricky Zoom toys and play-sets focused on core characters, Ricky and his Bike Buddies. The range will debut at Abrin Toy Fair in March 2020 before heading to retail in Brazil from May 2020 followed by a launch in Mexico in the second half of 2020.

Meanwhile, Candide will be adding a new line of vehicles to the latest PJ Masks toy range that debuts at retail for second quarter of the year and other new launches from current licensees include Elka, which will be launching a new 20cm vinyl Catboy figurine, and Grow which will be producing new PJ Masks puzzles for Brazil.

Peppa Pig is a top rated show on Discovery Kids Lat Am where it airs throughout the region alongside FTA platforms TV Cultura in Brazil and Televisa in Mexico. New episodes from series eight have been rolling out across the region with a pipeline of new content scheduled throughout 2020.

Series three of PJ Masks continues to bring fresh episodes to its many fans with series four poised to launch from November 20th 2020 on Disney Junior. Entertainment One’s newest TV property, Ricky Zoom, launched on Discovery Kids Lat Am September 2019 to strong ratings with new episodes dropping throughout 2020 including an Easter special in April 2020 and news of a second series in production.

“Our properties are going from strength to strength in South America and we’re delighted to welcome Sunny as new toy distributor, to further expand our presence in the region,” said eOne’s Murilo Hinojosa, VP Licensing – LatAm, Family & Brands.

“A year-long schedule of new episodes, events and digital engagement will bolster our licensing strategy and we look forward to giving visitors to Abrin Toy Fair an insight into our plans for 2020 and beyond.”

Entertainment One partners with VisitEngland for Peppa Pig promotional campaign

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Entertainment One has secured a new partnership with the national tourism agency, VisitEngland, that will see Peppa Pig become part of a promotional campaign encouraging families to holiday in England.

Launching this week, the campaign drives visitors to a specially created Peppa Pig online hub on VisitEngland’s website. The microsite features 25 experiences for pre-schoolers and their families, all inspired by Peppa’s adventures in the show.

Young fans can view clips from the show by clicking on a Peppa Pig style map on the site. A children’s activity sheet and tick list will be available to download to inspire them to follow in Peppa’s footsteps as they take short breaks in England.

Working with Global, owners of Heart FM radio, VisitEngland is also promoting the campaign through a national radio competition voiced by Peppa Pig and her family. The campaign will be boosted from mid-February with paid for digital advertising.

“Peppa Pig celebrates the simple pleasures of family life and that theme is central to our campaign with VisitEngland. We’re absolutely delighted to be partnering with them on an initiative that will harness the brand’s popularity to boost tourism in England,” said Rebecca Harvey, eOne’s EVP of global marketing, family and brands.

“With a content pipeline of 381 episodes all focused on family life, there’s plenty of inspiration and we look forward to seeing families enjoying days at the beach, visiting castles, flying kites and, of course, jumping in muddy puddles just like Peppa and her family.”

Clare Mullin, director at VisitEngland, added: “We want to inspire young families to follow in the footsteps of their favourite character and go on fun filled year-round adventures across England.

“From getting outdoors to jumping in muddy puddles in thousand-year-old forests and camping under the stars at their first music festival; there are amazing family-friendly experiences right across the country. Capturing the imagination of Peppa Pig loving pre-school families can create long lasting memories that help boost regional tourism and build an emotional connection that will encourage them to explore their own backyard both now and in the future.”

The £650,000 campaign is expected to generate more than 225,000 additional overnight stays in England from families in 2020, adding a £16.5 million boost to the economy.

The family market represents around a third of the potential domestic tourism market in England. In 2018, British families took 15.3 million domestic breaks in England, spending £3.4 billion. VisitEngland is hoping that targeting the family segment can spread tourism’s economic benefits across more of the year, including off-peak periods.