Licensing Expo Virtual: Leading figures from Warner Bros. Consumer Products take opening keynote of online event

Key figures from Warner Bros. Consumer Products will kick off the first day of Licensing Expo Virtual this year, taking the digital stage for the opening keynote of the free-to-attend online event this August.

Pam Lifford, president of WarnerMedia Global Brands and Experience will be joined by Robert Oberschelp, senior vice president, global franchise management and brand product for Warner Bros, Consumer Products, to deliver the address titled Unlocking the Fan Power of Global Franchises.

Scheduled for August 24th, Lifford and Oberschelp will take the virtual stage at 11am EDT or 8am PDT, presenting attendees with insight into their business strategy, a key contributor to the $292.8 billion licensing industry.

“Licensing is a strategic tool for brands to leverage in order to extend their audience reach and gain market share – we are honored to headline Licensing Expo Virtual and share our deep pool of insights and learnings from across Warner Bros. Consumer Products’ wide assortment of portfolios,” said Lifford.

Lifford is responsible for developing all-new fan-engagement business opportunities at WarnerMedia, in addition to aligning current fan-focused activities, while Oberschelp’s role includes oversight of Warner Bros. Consumer Products’ global licensing program that brings new and existing collections to fans.

Warner Bros. Consumer Products is currently super-sizing its franchises across its portfolio to create multiple consumer touchpoints – from content to commerce – enabling it to meet its fans wherever they are. Attendees will be invited to learn from Lifford and Oberschelp in this fireside conversation that will touch on topics spanning the power of super fandom to leveraging e-commerce channels in 2021 and 2022, as well as when to pull on direct-to-consumer levers, and how to maximize multiple platforms, enhance collaborations and in-store retail.

“We could not be more excited to share that executives from a world-renowned studio with global reach and influence will kick off this year’s event; Lifford and Oberschelp’s address is a must-attend,” said Anna Knight, vice president of Licensing, Informa Markets.

“Between the two executives, attendees will have access to decades of experience in executing licensing campaigns that have shaped the entertainment sector and will walk away with newfound learnings they can apply to foster brand growth and expansion.”

Among pre-registrations for Licensing Expo Virtual this year, are retailers including Alibaba, Amazon, Claire’s, Lidl, Primark, rue21, Superdry, TJX, and Toys’R’Us, as well as licensees Bentex Group, Bioworld International, Boeing Group, Colgate Palmolive, Ferrero, Garmin, Hallmark Cards, HER Accessories, PUMA, Ravensburger, Tastemakers, and TOMY International.

Warner Bros. Consumer Products appoints Samantha Bushy as VP of North America and head of eCommerce

Warner Bros. Consumer Products has appointed the eCommerce veteran, Samantha Bushy to the role of vice president of North America and head of eCommerce.

The move comes as Pam Lifford, president of Warner Bros. Global Brands and Experiences details the company’s strategic vision of strengthening its direct to consumer and commerce abilities. Through the appointment of Bushy, the firm will “leverage her vast experience” and the insight, expertise, and leadership that she brings with her to the role.

Bushy will be responsible for the overall strategic direction, growth, and development, consumer and category strategy, and retail and licensee relationship management for WB’s Consumer Products unit in the US and Canada. In addition, she will be the lead executive on e-commerce initiatives globally.

Before joining Warner Bros. Bushy was head of eCommerce, global marketplaces with Apple Inc where she was responsible for driving eCommerce business strategy and establishing differentiated customer experience for its global marketplace business on Amazon.

Bushy has also worked in global business planning and strategy roles at Nike, Pacific Gas and Electric, as well as managed client services and corporate sponsorships for the New England Patriots.

Bushy’s appointment is effective immediately.

Warner Bros’ Pam Lifford and WWE’s Stephanie McMahon to receive WIT’s Wonder Women Awards Honours

Warner Bros Global Brands and Experiences president, Pam Lifford will join WWE chief brand officer, Stephanie McMahon in becoming the 2020 Honourees of Women in Toys, Licensing, and Entertainment’s 16th Annual Wonder Women Awards.

This year’s ceremony will see Lifford take the WIT’s Mentor of the Year Award, while McMahon will receive the WIT Changemaker Award.

Lifford is responsible for strengthening consumer engagement across Warner’s iconic characters and Global Franchise businesses, including, Warner Bros. Consumer Products, Themed Entertainment and fan-focused brands, DC, HBO and Cartoon Network properties.

Her oversight includes domestic and international licensing, worldwide marketing, business and legal affairs, finance, and retail business development related to some of the most highly regarded entertainment franchises in the world.

In Lifford’s first year at WBCP, she increased overall business by 47 per cent and has continued a consistent growth trajectory ever since. She spent 12 years at Disney, rising through the ranks to become a member of the consumer products executive leadership team as Executive Vice President.

With more than 25 years of experience, Lifford is a widely respected industry veteran, who embraces the power of collaboration and mentorship and was recently installed in the LIMA Hall of Fame.

Meanwhile, as WWE Chief Brand Officer, McMahon is responsible for the company’s Brand, Community Relations and Pop Culture strategies, and represents WWE as its global brand ambassador.

Among her many contributions, she has been the driving force behind WWE’s women’s evolution, which has given female performers an equal share of the spotlight both in and out of the ring. Adweek has included McMahon in their list of the Most Powerful Women in Sports for the past four years and recently recognised her as a 2019 Brand Genius.

She was also recently named to Forbes’ Most Influential CMOs report. In 2014, McMahon and her husband, Paul “Triple H” Levesque, established Connor’s Cure, a fund dedicated to fighting pediatric cancer, which has raised $3 million to date and has helped more than 400 families.

“Pam Lifford and Stephanie McMahon are two extraordinary and exemplary women business leaders, and we are thrilled to honour them for their commitment and overall impact on advancing women both within and beyond their own organisations,” said Genna Rosenberg from GennComm and Jennifer Caveza, from ViacomCBS, Wonder Women Awards Co-Chairs.

The 16th Annual Wonder Women Awards, held on Sunday, February 23 at Pier Sixty, Chelsea Piers, coinciding with Toy Fair New York, honours top female executives, thought leaders, entrepreneurs and other change makers for their extraordinary accomplishments and impact within the toy, licensing and the entertainment industries.