Andy and the Odd Socks appoints Brands with Influence to manage worldwide licensing

When Andy and the Odd Socks formed in 2017 and played the world-famous Glastonbury Festival, they had no idea that just a few years later they would have a hugely successful TV show in the UK, Australia and the USA, plus over 100 live shows under their belt, and a social media reach of 100 million.

The CBBC/CBeebies family show led by Andy Day has gone from strength to strength and Ninja Pig Productions, which put together the band and produces the show, has now appointed Brands with Influence to manage its worldwide licensing programme.

Martin Lowde, MD of Brands with Influence, says: “The energy you get from this series and this band is infectious. They amplify fun, make great music and deliver a really positive message on anti-bullying. They have been building a large loyal fan base over the last few years and we are excited to be asked to help serve this audience by creating fab merchandise.”

With a core audience of 4-9 year olds, Andy and the Odd Socks is a family brand, with parents loving the great music and positive messaging about inclusivity and anti-bullying. Content is now being delivered across TV, live tours and social media, and the brand is attracting guest stars like Brian May to join the fun.

Odd Socks Day in November 2021, which marked the start of Anti-Bullying Week, engaged over 7 million children and 15,000 primary schools in 2021.

Tamsin Skan, Creative Director of Ninja Pig Productions, says: “We were really impressed by BWI’s understanding and passion for what we are producing here at Ninja. We promote a positive social message throughout the TV show, our live show and original songs and we deliver it via a heady mixture of fun, comedy and music.

“Andy and the Odd Socks encourage children to celebrate difference and individuality, which is so important, especially in today’s world. Everyone is invited to join the Odd Socks and we look forward to embracing licensees who share our vision and positive ideas.”