Radar Licensing has been appointed the global licensing agent for the 2021 horror film Willy’s Wonderland, a role in which it will spearhead a worldwide consumer products retail programme spanning apparel, accessories, publishing, electronics, toys, and costumes.
Starring Nicolas Cage alongside Emily Tosta, Ric Reitz, and Chris Warner, Willy’s Wonderland enjoyed a successful PVOD premiere this February. Since then, the t-shirt worn in Willy’s Wonderland by Cage has been consistently selling out of stock.
Radar Licensing has now appointed its first licensee, Changes, as apparel partner to replicate the t-shirt for availability this spring. Radar, in partnership with Landmark Studio Group, anticipate additional products for Willy’s Wonderland to begin hitting retail in Q3 this year.
“We are thrilled with the fan and critic reception of Willy’s Wonderland, which has received great reviews and millions of impressions to date across YouTube and social media platforms,” said David Ozer, CEO, Landmark. “Fans want more engagement with the film, and this is the opportune time to partner with a seasoned licensing agent like Radar to create a line of products that reflect the quirky, fun, and adventurous vibe of the film delivered by the talents of Nic Cage to the marketplace.”
David Imhoff, president, Radar Licensing, added: “With its multi-genre appeal, Willy’s Wonderland has so many fantastical elements from which we can develop a merch program. We look forward to working with Landmark to develop and bring these products to retail.”
Directed by Kevin Lewis from a screenplay written by G.O. Parsons, in Willy’s Wonderland a quiet loner (Cage) finds himself stranded in a remote town when his car breaks down. Unable to pay for the repairs he needs, he agrees to spend the night cleaning Willy’s Wonderland, an abandoned family fun center. But this wonderland has a dark secret that the “Janitor” is about to discover. He soon finds himself trapped inside Willy’s and locked in an epic battle with the possessed animatronic mascots that roam the halls. To survive, he must fight his way through each of them.
View the official trailer below: