The Insights People launches SnapSurvey for quick fire market data and insight

The kids, parents, and family market intelligence specialists, The Insights People has launched its new SnapSurvey service, a platform that enables brands to get answers and insight-led analysis on the kids and parents’ demographic within 72 hours.

The platform has been created to deliver data and insight to clients in record time, allowing companies the chance to be more nimble and reactive to demographic trends.

The Insights People states that it has designed and developed a methodology which enables companies to get quality, unbiased and reliable data efficiently and effectively.

Nick Richardson, CEO at The Insights People, said: “This is an important development to further support clients who need quality information which is reliable and gathered in a way which is correct and unbiased. The approach we take enables clients to feel confident that they are getting reliable data with insightful commentary which can be applied across their business.

“Within a week of launching we have undertaken projects for clients wanting to test advertising creative and for a client wanting to understand some of the impact of Coronavirus on children’s digital media consumption.”

The Insights People has launched the service to cover the following countries: UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico and Australia. Enabling clients to get up to 300 responses per market of children or parents, with a turnaround in as little as 72 hours.

Sarah Riding, research and trends director at The Insights People, added: “The SnapSurvey has been developed to be a flexible research tool, utilising a proven methodology – enabling clients to quickly gather data and insight for a number of purposes, including developing and supporting content marketing, testing creative concept and supporting client pitches and presentations across individual or multiple markets. And critically it provides clients with a highly effective, efficient and independent solution with expert analysis.”

For more information on The Insights People, their award-winning market research and how the SnapSurvey service could help you, please visit https://kidsinsights.com/solutions/ or call +44 (0)330 159 6631.

Products of Change Group supports The Insights People’s first UK industry report to track sustainability

The Products of Change Group is supporting The Insights People in producing the industry’s first ever annual UK report – one that will track the consumer products and licensing industry, and capture data around sustainability for the first time.

The report will be based on results of surveying professionals who work across the kids and licensed industry.

The initiative has been launched amid rapid and fundamental changes across the kids’ industry, and a response from The Insights People, who states it has seen the speed and significance of the changes first hand, from consumers purchasing behaviours to the increased awareness of climate change, sustainable products, and currently with COVID-19.

Industry colleagues have been invited to take part in the survey which will analyse individual’s confidence levels and explore how their business is changing. All respondents receiving a complimentary copy of the report. The survey will take approximately 5-8 minutes to complete.

Nick Richardson, CEO The Insights People, said: “There is no doubt that all aspects of the kid’s industry are going through fundamental changes at the moment. The comforting news for you is no matter if you are in Entertainment, FMCG, Policy, Publishing, Retail, Sports or even Toy industry, the feedback is the same: ‘we are in a state of flux – these will no doubt be challenging times for some, and exciting times for others.’

“By taking part in this study it will enable individuals to share their opinions and see how they compare and contrast with their peers.”

Helena Mansell-Stopher, founder of Products of Change, added: “For us to implement sustainable change within the industry we first need to understand where we currently track as an industry, what our ambitions are and our knowledge around the subject. 

“We can then put in place an industry wide plan that we collectively work towards achieving. Together we can drive change.”

Take part in the survey here.