National Hot Rod Association speeds into collectables space with Castline and M2 Machines partnership

The National Hot Rod Association is speeding into the collectables aisle thanks to a new partnership with Castline that has witnessed the launch of a series of NHRA diecast collectable toy cars under the M2 Machines brand name. The new range made its retail debut at the US retail giant, Walmart earlier this month.

The NHRA is the world’s largest motorsports sanctioning body. Since its inception in 1951, the National Hot Rod Association has been the preeminent force in the world of drag racing and hot rodding. The NHRA fields race cars with over 11,000 horsepower that reach speeds of over 330 mph in just under four seconds.

Next year, the NHRA will mark its 70th anniversary.

“Castline Inc. and the M2 Machines brand is excited to be partnering with the NHRA,” VP of design, Sean Taylor said. “Having seen my first race at Pomona Raceway a 14-years old, I have been a lifelong NHRA fan. It is a dream come true to bring my passion for racing and its history into my M2 Machines designs.”

The nine-piece collection of vehicles will each be uniquely wrapped and skinned in NHRA branding. The series will feature a 1956 Ford F-100 Tow Truck, a 1957 Chevy Bel Air Gasser, a 1957 Chevy Sedan Delivery, a 1965 Ford Mustang Gasser, a 1966 Dodge Charger Gasser and 1969 Chevy COPO Camaro. The release will also feature three hard to find chase pieces that will keep collectors on their toes to hunt down.

Each individual piece will include nearly 30 individual parts as M2 prides itself on offering enthusiasts the most detailed and accurately replicated diecast models on the market in 1/64th scale.

“We are so excited to be working with Castline on a NHRA diecast collectibles program,” said Andrew Lieb, president of JRL Group. “NHRA continues to build on the relationship with fans that start when they are kids and we want fans of all ages to experience the high octane NHRA brand through a wide variety of Official Licensed Products.”

The NHRA licensing program continues to expand with a focus on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.

National Hot Rod Association propels into new categories through latest licensing partnerships

The National Hot Rod Association’s official licensing agency, JRL Group, has secured three new NHRA licensing partnerships that look to propel the growing consumer products and licensing programme into new categories and distribution channels.

The three new NHRA licensees crossing the line this season are JH Design with a new range of apparel and outerwear, Holland Bar Stool for home decor bar stools, tables, and neon wall clocks, and Authentic Street Signs with its stainless steel signs.

“We are very excited about these new licensing partnerships as we continue to leverage the NHRA’s rich heritage as well as its best-in-class reputation to deliver high quality products for loyal NHRA fans,” said Andy Lieb, president of JRL Group.

The NHRA is one of the world’s largest motorsports sanctioning bodies. Since its inception in 1951, the National Hot Rod Association has been the preeminent force in the world of Drag Racing and Hot Rodding. The NHRA fields race teams with over 11,000 horsepower that reach extreme speeds of over 300mph in just under four seconds.

The 24 national NHRA race event schedule is from February to November and airs on Fox Sports and FS1.

The NHRA Licensing Program will continue to focus on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.

National Hot Rod Association propels into new categories through latest licensing partnerships

The National Hot Rod Association’s official licensing agency, JRL Group, has secured three new NHRA licensing partnerships that look to propel the growing consumer products and licensing programme into new categories and distribution channels.

The three new NHRA licensees crossing the line this season are JH Design with a new range of apparel and outerwear, Holland Bar Stool for home decor bar stools, tables, and neon wall clocks, and Authentic Street Signs with its stainless steel signs.

“We are very excited about these new licensing partnerships as we continue to leverage the NHRA’s rich heritage as well as its best-in-class reputation to deliver high quality products for loyal NHRA fans,” said Andy Lieb, president of JRL Group.

The NHRA is one of the world’s largest motorsports sanctioning bodies. Since its inception in 1951, the National Hot Rod Association has been the preeminent force in the world of Drag Racing and Hot Rodding. The NHRA fields race teams with over 11,000 horsepower that reach extreme speeds of over 300mph in just under four seconds.

The 24 national NHRA race event schedule is from February to November and airs on Fox Sports and FS1.

The NHRA Licensing Program will continue to focus on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.

The National Hot Rod Association partners with Game Time for range of NHRA watches

The National Hot Rod Association has partnered with the watchmaker Game Time to develop a series of NHRA Premier Watches in a new deal brokered by JRL Group.

The NHRA is recognised as one of the world’s largest motorsports sanctioning body. Since its inception in 1951, the National Hot Rod Association has been a force in the world of Drag Racing and Hot Rodding. The NHRA fields race teams with over 11,000 horsepower that reach speeds of over 300mph in just under 4 seconds.

The partnership will kick off with the NHRA Black Pioneer Series, a full line of watches that tap into the history of NHRA speed and motor culture with a vintage twist. The initial run includes models named Nitro, Vintage Pioneer, Disturbing the Peace, and NHRA ’62 Nationals, with each face styled after iconic NHRA logos and artwork.

“We are excited to work with Game Time to expand the NHRA brand into new product categories and distribution channels with uniquely designed products that capture the iconic culture of NHRA Championship Racing,” said Andrew Lieb, president of JRL Group.

The NHRA Licensing Program will continue to focus on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the serious race enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.