The British contemporary artist, Charlotte Posner has landed a new partnership with the UK fashion brand, Never Fully Dressed to launch a summer collection featuring her own hand-drawn illustrations across a range of satin dresses, wrap tops, Jaspre skirts, and organic t-shirts.
The collection will be launched this month and available in stores and online at neverfullydressed.co.uk, the result of a partnership brokered by Charlotte Posner’s UK agency, WildBrain CPLG.
Jennifer Gould, brand and retail manager at WildBrain CPLG, said: “With their use of vibrant colours and versatile styles, Never Fully Dressed is the ideal partner to kick-off our design-led licensing programme for Charlotte Posner. The collection perfectly utilises Charlotte’s unique artwork and has resulted in a wonderful and timeless range.”
Lucy Aylen, founder of Never Fully Dressed, said: “The Never Fully Dressed x Charlotte Posner collaboration was born in 2020, a year where we were in some lights starved of creativity, fashion and fun. Charlotte’s fun prints offer escapism featuring extravagant, glamorous scenes showcased through her beautiful art. We hope our customers can live through the prints whilst feeling fabulous and fun when wearing.”
Posner’s style and popularity exploded onto the public scene in 2014 when she was featured as part of the Royal Academy Summer Exhibition and was profiled on the BBC’s The Culture Show. The artist has since collaborated with some of the world’s leading luxury brands and retailers, including Brown Thomas, Louis Vuitton, Nicholas Kirkwood, Crème de la Mer, London Fashion Week, and Japanese cosmetics brand Shiseido.
Meanwhile, Never Fully Dressed grew from a range of customised clothing the company’s founder, Lucy Aylen, sampled from her parents’ attic to sell at Portobello Road and Spitalfields markets, and soon developed into a successful online business with a permanent store in the brand’s native Essex.
The brand looks to promote positive dressing by showcasing multi-wears, styling tips and innovative fashion designs to its social community. Never Fully Dressed is also aiming to improve its sustainably journey starting with its pre-loved platform, as well as a Depop profile selling samples and recycled items to encourage a longer clothing lifecycle.