ARTiSTORY signs multiple licensees to its Gathering of the Greats theme

Art and cultural IP specialist ARTiSTORY has welcomed new licensees Jade City Food, Ruggable, and Fashion UK. The licensees have all chosen designs from ARTiSTORY’s Gathering of the Greats theme and will launch products later this year.

ARTiSTORY researches market trends to create modern and contemporary design assets that are inspired by original artworks and artefacts from its museum partners.  Its Gathering of the Greats theme takes inspiration from some of the greatest artists and eras of our time, from Chinese landscapes to impressionist paintings. These designs are licensed to consumer brands and retailers and assist them to introduce compelling products, engage shoppers via digital marketing and offer immersive shopping experiences.

The deals with Ruggable, the first patented machine-washable rug, and Jade City Foods, a gourmet food and beverage company, were brokered by the ARTiSTORY U.S. office.

Launching in summer 2022, and in partnership with the National Gallery, Ruggable will create unique, artist-themed collections including works by Van Gogh, Monet and Turner. The National Gallery X Ruggable collaboration sees these famous artworks reimagined into bespoke rugs for people’s living rooms.

Jade City Foods will launch a collection of hot sauces and coffees in summer 2022. In partnership with the Museum of Fine Arts, Boston, and the National Gallery, London, the products will all contain a variety of bespoke flavours and ingredients depending on the artwork that has been its inspiration.

“We are thrilled to be working with Ruggable and Jade City Foods, companies that mirror the ethos of the Museum of Fine Arts, Boston, and the National Gallery, London,” says Anna Stein, Country Manager and Business Development Director ARTiSTORY USA. “Watching historical artworks come to life is like sharing a piece of culture and history with the world. It’s not just about reinterpreting these masterpieces, it’s also about the story behind the design that now sits in your living room.”

Fashion UK will launch range of apparel in French retailer Kiabi in July 2022.  Brokered by ARTiSTORY LTD (EMEA) and inspired by the Gathering of the Greats theme, the range features iconic art from the National Gallery, London, and the Museum of Fine Arts, Boston.

Natasha Dyson, co-founder and licensing director of ARTiSTORY, says: “The Gathering of the Greats theme has been our most popular theme to date. It’s fantastic to see the innovative way licensees are interpreting our designs and the art of our museum partners.”

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Kangaru Toys paints partnership with the National Gallery for drawing, painting, and activity sets

Kangaru Toys has landed a new licensing partnership with The National Gallery to develop and launch a series of drawing, painting, and activity sets.

Under the deal, the new range will be specially developed for the National Gallery, bringing together Kangaru’s expertise in the arts, crafts, and activity sector, and the world-famous masterpieces in the National Gallery Collection.

The line-up will include Junior art sets and learn to paint sets, as well as Adult Art and colouring kits. It will all be branded under the National Gallery.

Kangaru Toys is one of the fastest growing toy brands globally, specialising in stationery, colouring, crafts, plush, STEM, and novelty toys. The Kangaru Toys range within the UK is being managed by Paul Fogarty at Two In One Direct.

“Kangaru is excited to join the National Gallery to introduce new artists of all ages to the National Gallery COllection,” said Joe DiPalma, founder and CEO of Kangaru Toys.

“We’ll supply children and adults with the right tools, pens, markers and inks, and canvas, while allowing them to be inspired by these great artists. Art kits and related supplied will bring the museum experience into homes and allow folks to explore their creativity while learning the stories behind the paintings and their narrative.”

Judith Mather, buying and brand licensing director at ther National Gallery, added: “We look forward to this new partnership with Kangaru Toys and the expertise it brings in developing this new range, introducing the National Gallery to budding artists of all ages.”

The range will be available in the National Gallery Shops and in art material specialty retailers over 2021.