Nintendo partners with Sanrio to launch character residents and items to Animal Crossing: New Horizons

Nintendo’s hit video game title, Animal Crossing: New Horizon has welcomed a cast of Sanrio residents and themed items through the launch of the Animal Crossing Sanrio Collaboration Pack.

Launched to sell out success last week, the pack includes all six amiibo cards from the unique Sanrio Collaboration Series, all of which are compatible with Animal Crossing: New Horizons and arriving with a different theme inspired by various Sanrio characters.

After updating the game to the latest version, players will be able to tap the Sanrio amiibo cards to their Nintendo Switch to unlock exclusive posters to order in-game, along with furniture and  fashion items inspired by the Hello Kitty, Pompompurin, Cinnamonroll, My Melody, Little Twin Stars and Kerokerokeroppi series.

Players can use these items to dress up and decorate their island to the theme of their favourite Sanrio characters. Six exclusive residents matching these various themes can be invited to the player’s campsite and can move to the player’s island. These residents can also be invited to Harvey’s island for a photo shoot session. 

Sanrio is also bringing back the friendship, kindness and cuteness of its characters to the Animal  Crossing: Pocket Camp mobile game. Beginning 26th March through to 10th May, the Sanrio Characters Collection 2021 in-game event will bring Sanrio character themed items to players’ campsites.

From 26th March through the end of the in-game event, Sanrio additions will include a free Sanrio Characters clock in the game by tapping the gift icon. One new Sanrio themed fortune cookie will be available for purchase at the Fortune Cookie Shop, with each cookie providing players one of ten different Sanrio items.

Players will also be able to craft Sanrio gifts to send to their friends, which randomly reward friends with one of several special Sanrio character-themed uchiwa fans. There are a variety  of fans to collect featuring popular Sanrio characters, including Cinnamoroll, Hello Kitty,  Pompompurin and more. 

Mattel and Sanrio to launch new doll range across Amazon and Smyths Toys in the UK

Global toy maker Mattel and the lifestyle brand Sanrio are kicking off their new partnership with the launch of a new toy and accessory collection featuring Hello Kitty, My Melody, and Badtz Maru across Amazon and Smyths Toys in the UK from January 2021.

The never-before-seen collection will tap into the current nostalgia trend and will include a new doll line featuring fun characters of fashion, all accompanied by Hello Kitty and Friends. Fans can expect to find play-sets, surprise elements, collectables, and stationery.

Highlights from the collection will include:

Sanrio Double Dippers: Sanrio Double Dippers collectible sets are filled with sweet surprises. Each set includes one Hello Kitty figure, one removable hat accessory, and one doughnut or cake accessory

Hello Kitty and Friends Éclair Doll: Éclair doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and bow headpiece to match her bestie, Hello Kitty.

Hello Kitty and Friends Stylie Doll: Stylie doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and bow headpiece to match her bestie, My Melody.

Hello Kitty and Friends Jazzlyn Doll: For fashion play, Jazzlyn doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and headpiece to match her bestie, Badtz-Maru.

Hello Kitty and Friends Minis Hamburger Diner Playset: Savor the fun with this Hello Kitty Hamburger compact loaded with fun surprises.

Hello Kitty and Friends Minis Tea Party Playset: Pinkies up for this Hello Kitty Tea Party compact filled with surprises.

Hello Kitty and Friends Minis Beach Pencil Playset: Make a splash with this Hello Kitty Watermelon beach-themed pencil box set that features a playset, storage, and stationery supplies.

Hello Kitty and Friends Minis Carnival Pencil Playset: This Hello Kitty Candy Carnival pencil box set features a playset, storage, and stationery supplies.

Hello Kitty Plush: Made with soft fabrics and at 8-inches tall, she’s the perfect size for take-along play.

Sanrio Surprise Stamper: These Sanrio Surprise Minis collectibles are triple the fun, with eight to collect. Each figure is a self-stamper, pencil-topper, and keychain.

“This collection offers Sanrio fans a whole new way to experience the brand in a fun and entertaining way,” said Jill Koch, SVP of sales and business development at Sanrio, Inc. “Over the past 60 years, Sanrio has cemented a legacy built on the foundation of Small Gift, Big Smile and this collection with Mattel encompasses that so well.”

Silvia Figini, chief operating officer Sanrio – EMEA, India and Oceania, Mr Men – Worldwide, added: “The toy range will be an amazing combination of both cuteness and freshness and we are sure consumers will be excited: both young girls and their mothers will love spending time together playing with the tiny accessories and the surprise collectibles.”

Sanrio celebrates 45 years of My Melody with new digital and ecommerce campaign

Sanrio has launched a new digital and ecommerce campaign to celebrate the 45th anniversary of one of its oldest and best-loved characters, My Melody, this summer. The celebration follows hot on the heels of Hello Kitty’s 45th anniversary last year.

My Melody was created in 1975 as the depiction of an honest and good-natured girl, always recognised by the treasured hood her Grandma made her. Like Hello Kitty, My Melody has become an icon of friendship and kawaii style, whose long ears are said to be antennas of friendship that can tell if someone is happy or sad.

On July 27th this year, Sanrio will kickstart two weeks of online celebrations with an array of My Melody content, alongside  a new My Melody Instagram filter on the @hellokittyeu Instagram. Fans will need to follow the handle to see and use the filter.

An Instagram prize draw will also be held from July 27th to August 3rd. Prizes are a selection from the exclusive My Melody 45th Anniversary collection available on and a My Melody accessories bundle, courtesy of Artbox UK.

My Melody isn’t afraid of colour and neither are the macro-influencers involved in the campaign. Sophie Hannah (pictured) and Ling.KT will be giving their followers My Melody styling and make-up tips.

Kids can also get involved in the fun. Downloadable paper dolls to mix and match outfits for My Melody will be available for free at Sanrio Europe.