Tag Archives: movies

Licensed toys account for 30% of UK sales

With several blockbuster movies set to launch this summer, The NPD Group has looked at the links between the big screen and toy sales and concluded that 2022 could be the year of the ‘blockbuster’ toy. Licensed toys account for 30% of all sales this year, their highest level since …

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Cityneon picks up multi-year licensing rights for James Cameron’s Avatar touring exhibition

Victory Hill Exhibitions, a subsidiary of Cityneon Holdings, has picked up the multi-year licensing rights for a global touring exhibition based on James Cameron’s blockbuster film Avatar. Cityneon will work closely with Disney Location-Based Experiences and James Cameron and Jon Landau’s Lightstorm Entertainment on the venture. With Avatar set to …

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