Tag Archives: mothercare

The Tusk Trust eyes environment-conscious consumer products move with Golden Goose

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The Tusk Trust, a charity that, for 30 years, has helped initiate conservation work in Africa has appointed Golden Goose to develop new licensing opportunities across multiple retail categories.  

The environmental charity has a high profile thanks, in part, to its Royal Patron, HRH The Duke of Cambridge, and has previously seen licensing  success through a fruitful partnership with the specialist retailer, Mothercare.

Adam Bass, Golden Goose director, explained: “Because of  its work with endangered species such as elephants, lions, giraffes, wild dogs, turtles, and more, The Tusk Trust has fantastic eye-catching imagery that can be used on products as diverse as nursery apparel, plush, publishing and home decoration.”

Antonia Habdank-Toczyska, client and strategy director with Golden Goose, added: “With African prints and patterns being so on trend, Tusk is well set to deliver products that protect and connect to Africa’s rarest animals.” 

The Tusk Trust’s interest in developing its licensing programme couldn’t be better timed. According to The Grocer, 55 per cent of consumers have grown more concerned about the environment since the pandemic.

With successful conservation initiatives across more than 20 countries, increasing vital protection for over 10 million acres of land and more than 40 threatened species, and as a brand that has already shown proven success at retail, Tusk ‘presents a great opportunity for licensees and retailers to develop stand out, commercially successful product that is aligned with consumer trends,’ said Golden Goose.

Dan Bucknell, Tusk Trust executive director, said: “A lot of the planned activity celebrating our 30th anniversary has been deferred so we expect licensing activity to play a valuable role in helping us  reach our target audience with relevant products.”

Mothercare signs off franchise partnership with UK high street retailer Boots

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The baby products specialist brand Mothercare has signed off a franchise deal with the high street retailer Boots that will see the pharmacy chain sell Mothercare products within its branches and online. Mothercare wnet into administration last year and was forced to close all of its UK shops in January this year.

The deal with Boots was first detailed in December 2019, but has suffered repeated delays drawn out by the ongoing coronavirus pandemic. The franchising agreement will now run in the UK and Ireland for an initial period of 10 years. Mothercare has stated that the deal will take effect as of this autumn.

“Boots is at the heart of one of the largest healthcare businesses in the world and Mothercare will dovetail well as the specialist brand for parents and young children in both Boots stores and online,” Mothercare said in an update on its restructuring plan.

Mothercare’s UK business went into administration in November last year and all its 79 UK outlets were subsequently closed. There are still 800 stores in 40 other territories, all operated by franchise partners.

Mothercare said it had signed a new 20-year deal with its biggest franchise partner, the Alshaya Group, which operates Mothercare stores in Russia and 10 Middle Eastern countries.

It said that the restructuring of its UK business had substantially reduced its debts, but estimated that it still had outstanding obligations worth about £10m.