The Point.1888 and EMEA sub-agents sign 48 new deals for CoComelon, Blippi and Morphle

Brand Licensing specialist The Point.1888 and its sub agents across EMEA have signed a raft of new licensee deals for Moonbug Entertainment’s hit brands Blippi, CoComelon and Morphle.

The new deals come on the back of recent news that Blippi is now available on demand via streaming giants Netflix and HBO Max, with Blippi Wonders joining both platforms this spring, Blippi’s Treehouse launch on Amazon Kids+ last December and the launch of Blippi’s best friend Meekah on YouTube last fall.

Morphle launched on Tiny Pop and has seen huge success with the recent launch of clothing on Character.com and following the Character Options toy release before Christmas.

CoComelon has continued to go from strength to strength, picking up awards for its consumer products programme, having won Pre-School Toy of the Year at the 2021 Toy Industry Awards. CoComelon is also the number-one most-watched kids’ brand on YouTube globally.

Since coming on board, The Point.1888 has sought to leverage Blippi, CoComelon and Morphle’s popularity and develop a successful consumer products programme that enables the brands to become accessible and fun. In partnership with its sub agents, Brand Energy, CLM, El Ocho, ELC, Evolution of Licensing, Ferly, LDI, Lisans, Partner Plus and Spacetoons, the licensing programme is now strongly established across EMEA.

New partners across EMEA include:

  • 8th Wonder for CoComelon chair and heatable warmer
  • Ackermans for CoComelon apparel
  • Albatros for CoComelon publishing and activity books
  • Alligator for Morphle publishing
  • Amscan for Blippi dress up
  • Aykroyds/ TDP for Blippi nightwear
  • Big Balloon for CoComelon publishing
  • Centum for Blippi & CoComelon publishing
  • Character Options for CoComelon & Blippi toy extensions
  • Cijep Jemini for CoComelon furniture & home
  • Clementoni for CoComelon puzzles & games
  • Diakakis for CoComelon BTS
  • Diamant for CoComelon toy extension
  • Eurofun for CoComelon events & character appearances
  • Famosa for CoComelon plush backpack, 3D cushions, and PJ holder
  • Fashion UK for CoComelon, Blippi & Morphle apparel
  • First Kid for CoComelon inflatables
  • GSS- Amendment for CoComelon toy extension for novelties & inflatables
  • Happiness Is Us for CoComelon chocolate eggs
  • Hunter Price for CoComelon fidget toys
  • Igloo Books for CoComelon publishing
  • Immediate for CoComelon publishing
  • Intersource for CoComelon toys
  • Laceys for CoComelon hardlines, softlines, and FMCG
  • Panini for CoComelon publishing
  • Party Centre for CoComelon
  • Phidal for Blippi & CoComelon publishing
  • Prima Toys for CoComelon toys
  • Rainbow Max for CoComelon & Blippi back to school, stationery, and arts & crafts
  • Rainbow Productions for CoComelon character appearances
  • Relkon for CoComelon confectionery
  • RJ Bags for Blippi & Morphle bags
  • Roy Lowe for CoComelon, Blippi, Morphle & Little Baby Bum hosiery
  • Rubies for CoComelon dress up
  • Showagent for CoComelon events and character appearances
  • Signature for Blippi publishing
  • Sinecast for CoComelon events and character appearances
  • Sodico for CoComelon personal care
  • Soluna for CoComelon live events
  • Spactoon event for Blippi events
  • Suncity for CoComelon apparel
  • TeamTex for CoComelon car seats
  • Toy Pro amendment for CoComelon outdoor & home
  • United Essentials for CoComelon apparel
  • Upcoming Minds for CoComelon board games & hardlines – scooters
  • Visage Textiles for CoComelon crafting textiles
  • Whitehouse Leisure for Morphle amusement plush
  • William Lamb for Blippi bags & footwear

Bethan Garton, Chief Commercial Officer at The Point.1888, says: “We’re thrilled to announce our partnership with so many licensees for Blippi, CoComelon and Morphle. With the consistent growth and popularity that the brands have experienced over the past year, this is the perfect time for new products to launch in the market. We’ve worked extremely hard to ensure the brands have the right partners to deliver product that provides as much fun as the brands do.”

Adam Steel, Director Global Agency, Consumer Products at Moonbug Entertainment, adds: “The rapid growth of our licensee portfolio is a reflection of the strength of our great brands and the great work of the team at The Point.1888. We are looking forward to welcoming new high calibre partners to the Moonbug family and continuing the great work in expanding our current product lines and categories.”

Moonbug Entertainment taps Brand Energy as licensing agent for French market

Moonbug Entertainment has appointed Brand Energy to represent the licensing rights of its portfolio of children’s entertainment properties across France, spanning CoComelon, Blippi, and Morphle.

Under the deal, the Paris-based agency will be in charge of finding local partners to develop licensed products under Moonbug brands as well as assist Moonbug with the promotion of the studio’s global and pan-European partners in the French market.

Moonbug has already signed on more than 120 licensees worldwide including Jazwares/Bandai, Ravensburger, Crayola, Harper Collins or Mandadori, to name a few, with products distributed at all major retailers such as Walmart and Target in the US, Amazon, and ASDA, Sainsbury’s and Smyths Toys in the UK.

In France, the first CoComelon products will hit the shelves this fall in major supermarket chains and specialty shops.

Moonbug’s top preschool properties, CoComelon, Blippi and Morphle are now distributed on over 100 digital networks internationally including YouTube, Netflix and Prime Video and have reached unprecedented highs in viewership throughout global markets.

CoComelon, Moonbug’s leading property created for kids aged one to four and their parents, has become the
world’s number one kid’s channel on YouTube with over 3.5 billions views per month globally while audiences
continue to grow at impressive rates.

In France, the English version of the series already reaches over 30 million monthly views. The French translation has just launched this June and viewership is expected to grow well beyond current levels.

Recently formed by two brand licensing and consumer goods veterans, Benoit Roque and Alexandre Ardant, Brand Energy is a branding agency specialized in the development of digital properties as well as corporate and food brands. Benoit and Alexandre have been in the business for several decades and formerly worked for companies like Netflix, Disney Consumer Products and CAA-GBG.

“At Brand Energy we believe digital brands will play a major role in the licensing business,” said Benoit Roque. “Our challenge in France is to help retailers and manufacturers understand that it is no longer all about what is on TV. Preschoolers are not waiting for their favorite shows to play on traditional television, they are watching them on demand.”

“In France, 76 per cent of kids ages four to 14 own their own personal screen,” added Alexandre Ardant, “Moonbug has developed a fantastic catalogue of streaming age-specific content that is both very entertaining and geared towards helping children develop their social and emotional skills, knowledge and confidence. Kids love the shows and so do their parents.”

Maurizio Distefano Licensing named Italian licensing agent for Moonbug’s CoComelon, Blippi, and Morphle

Maurizio Distefano Licensing has partnered with Moonbug Entertainment to become the licensing agent for CoComelon, Blippi, and My Magic Pet Morphle across the Italian market.

The move is the latest in Moonbug’s continued licensing push for a portfolio of brands that within just two years, has helped the firm become a powerhouse in the children’s programming sector. Moonbug currently boasts a librayr of more than 550 hours of content, distributed on more than 100 platforms globally.

CoComelon teaches children how to take on everyday activities and role models positive behavior with a sense of enthusiasm. Kids can easily relate to the universal themes and everyday narratives such as eating your vegetables, learning to tie your shoes and getting ready for bed.

CoComelon attracts children aged one to four to sing and dance along with Baby JJ and his siblings as they learn letters, numbers, animal sounds, colors and more. It is available on all major platforms including Amazon, Spotify, Apple Music, Roku and Netflix and has surpassed 100 million subscribers on YouTube and garnered nearly 100 billion views on the platform.     

Meanwhile, Blippi is an energetic and loveable character clad in orange and blue that jumps off the screen with his goofy mannerisms and friendly demeanor. He’s taught millions of kids how to count, colors, letters, and much more. In just a few years since his inception, Blippi has become a global sensation with over 11 million YouTube subscribers and 700 million views per month.

Blippi is also available on some of the largest premium streaming services such as Hulu, Amazon Prime, Roku, Virgin Media and Kidoodle.

Morphle is a magical red pet who can morph himself into anything – a sweet puppy, a giant truck, a cool dinosaur or anything that his human companion Mila’s playful mind can imagine.

The series is aimed at children aged three to six and is available in 12 languages. With over 250 episodes in its library, the show teaches preschoolers the themes of friendship, problem solving and creativity, and is available on a range of digital platforms including YouTube, Amazon, Netflix, Apple TV, and most recently, was part of a deal to be shown on Virgin Media platforms.

A hit with tots and their families worldwide, the Morphle YouTube channel has 9.6 million subscribers and has had over 6 billion views since it was established in 2011.

“The relatable content in these properties makes them highly accessible, involving both children and parents in their first learning phases,” said Maurizio Distefano, president of MDL. “The successes that these series have collected since their inception demonstrates their strength, and we’re excited to help fans access products that include their favorite characters.”

Moonbug has tapped Thinkway Toys as master toy partner for its new digital pre-school property Morphle

The global children’s entertainment company, Moonbug – the team behind the popular Little Baby Bum – has secured a new partnership with Thinkway Toys that will see the development of a global master toy line for its latest pre-school property, Morphle.

The partnership has been announced just days ahead of this year’s New York Toy Fair. The pair have set out an agenda ‘to transform preschool toys, through the deal.

A company that receives more than 2 billion average monthly views, Moonbug is responsible for the success of the likes of Little Baby Bum, Supa Strikers, and Go Buster. Its latest digital IP Morphle has already proved to be a success with US audiences.

With 180 episodes produced and distributed in six different languages, the story-led series encourages curiosity, imagination and kindness among its audience, along with a playfulness that Thinkway and Moonbug are “eager to expand upon in new toy lines set to launch in 2020.”

“This is a really important moment in Morphle and Moonbug,” said René Rechtman, co-founder and CEO of Moonbug. “Collaborating with a great partner like Thinkway to ‘morph’ the magic of the series into imaginative new toy lines is sure to delight our young fans, and further champion the success of digital-first entertainment franchises.”

Thinkway Toys has become one of the leading names in the global toy business over the course of its 30 year history. Breaking through the industry in 1995 with Toy Story, the company has now seen potential in Morphle.

“We are excited to be partnering up with Moonbug over this unique digital IP,” said Albert Chan, CEO of Thinkway Toys. “It’s not every day that we come across a digital IP that is able to speak to any gender on so many diverse markets, which makes Morphle extra special.”

Born on YouTube in late 2011, Morphle is now distributed on top tier digital platforms like Netflix, Amazon, Samsung and Apple TV. In Q4 of 2019, more than 20 million American households watched at least one episode of Morphle weekly – a number that is expected to grow tremendously in 2020.

“The stats speak for themselves,” added Chan. “We are onto something big with Morphle and are looking forward to doing some really cool stuff with Moonbug – the future for this magical red creature is looking bright.”