StoryToys launches LEGO DUPLO MARVEL mobile app

StoryToys (a subsidiary of Team17 Group plc), the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO MARVEL, a mobile app for preschoolers. With over one million pre-orders globally, the app is now available from the App Store and Google Play.

In LEGO DUPLO MARVEL even the youngest Marvel fan can engage with their favorite Super Heroes including Spider-Man, Captain America, Ghost-Spider and more. In each activity children help their favorite Super Hero save the day, whether shooting webs with Spider-Man or rescuing a cat with Captain America. They can also create and build structures with virtual 3D LEGO DUPLO bricks.

The app has been carefully aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Each play pack features fun challenges to support learning and development skills, including early math, creativity, reasoning and problem-solving.

The LEGO DUPLO MARVEL app is now available worldwide in twenty-six languages, with more to come in 2022. It’s free to download with additional content available to purchase.

“As a lifetime fan of both Marvel and LEGO bricks, this project is one that’s very close to my heart,” says Emmet O’Neill, CEO of StoryToys.

“We’re delighted to once again be collaborating with our amazing partners at the LEGO Group, and to be working with Marvel for the first time on such a special project. Preschoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities. Whether kids are LEGO DUPLO fans, Marvel fans, or both, it’s our absolute privilege to bring them the opportunity to engage with their favourite heroes in this fun and educational digital experience.”

 

 

Acamar Films rolls Bing: Watch, Play, Learn app across Spain and the Netherlands as global growth continues

Acamar Films’ free premium app, Bing: Watch, Play, Learn is expanding its global reach with upcoming launches in Spain and the Netherlands, in a move that the firm states is ‘indicative of Bing’s accelerating global growth.’

Initially launched in September 2019, the app – which has been downloaded over 1 million times across three territories (UK, Italy and Poland) offers safe, ad-free viewing of all Bing episodes, in addition to Bing learning games and activities, designed to help children develop their imagination, creativity, and motor skills.

The Spanish app, Bing: Mira, Juega, Aprende, launches at a time when awareness of Bing in the territory is at an all-time high thanks to multiple content platforms and the launch of the CP programme.

The Dutch app, Bing: Kijk, Speel, Leer, is launching in the Netherlands, where Bing is enjoying ‘phenomenal master toy success.’

Across all territories, localised versions of the app offer selected episodes and learning games for free – with users given the option to subscribe, for a small monthly or annual fee, to unlock the full content offering; featuring all episodes available in the market, plus all available games.

The Spanish app will be available from Google Play, Apple and Amazon App stores with the Dutch app available from Google Play and Apple App stores.

Claire Brossard, Acamar Films’ director of digital product, said: “Bing: Watch, Play, Learn has enjoyed exceptional success since its launch just over 18 months ago and we are thrilled to continue our international roll-out in Spain and the Netherlands. Spanish and Dutch languages are natural next steps for the app, as we look to move and delight more families, enabling them to interact with Bing like never before, whenever and wherever they want.”

The English-language version of the app has also recently launched in Canada and Ireland as part of the global roll-out. A key part of Acamar Films’ extensive commitment to world-class, audience-centred digital content, Bing: Watch, Play, Learn sits at the centre of Acamar Films’ multi-platform approach to building audiences.

Acamar Films rolls Bing: Watch, Play, Learn app across Spain and the Netherlands as global growth continues

Acamar Films’ free premium app, Bing: Watch, Play, Learn is expanding its global reach with upcoming launches in Spain and the Netherlands, in a move that the firm states is ‘indicative of Bing’s accelerating global growth.’

Initially launched in September 2019, the app – which has been downloaded over 1 million times across three territories (UK, Italy and Poland) offers safe, ad-free viewing of all Bing episodes, in addition to Bing learning games and activities, designed to help children develop their imagination, creativity, and motor skills.

The Spanish app, Bing: Mira, Juega, Aprende, launches at a time when awareness of Bing in the territory is at an all-time high thanks to multiple content platforms and the launch of the CP programme.

The Dutch app, Bing: Kijk, Speel, Leer, is launching in the Netherlands, where Bing is enjoying ‘phenomenal master toy success.’

Across all territories, localised versions of the app offer selected episodes and learning games for free – with users given the option to subscribe, for a small monthly or annual fee, to unlock the full content offering; featuring all episodes available in the market, plus all available games.

The Spanish app will be available from Google Play, Apple and Amazon App stores with the Dutch app available from Google Play and Apple App stores.

Claire Brossard, Acamar Films’ director of digital product, said: “Bing: Watch, Play, Learn has enjoyed exceptional success since its launch just over 18 months ago and we are thrilled to continue our international roll-out in Spain and the Netherlands. Spanish and Dutch languages are natural next steps for the app, as we look to move and delight more families, enabling them to interact with Bing like never before, whenever and wherever they want.”

The English-language version of the app has also recently launched in Canada and Ireland as part of the global roll-out. A key part of Acamar Films’ extensive commitment to world-class, audience-centred digital content, Bing: Watch, Play, Learn sits at the centre of Acamar Films’ multi-platform approach to building audiences.