ZAG has detailed a slate of new key licensing partnerships and renewals across key categories including publishing, apparel, food, and home decor as the company continues to ‘set new milestones’ for its flagship brand, Miraculous – Tales of Ladybug & Cat Noir.
The latest update follows the recent appointment of leading veteran consumer products executives at ZAG, brought on board to help propel the success of the Miraculous brand as it continues to build on its global network of major licensing partners.
New to the Miraculous licensing programme is Little, Brown Books for Young Readers, a division of the Hachette Book Group, and InSpirit Designs, a division of the lifestyle retailer Spencer Spirit Holdiongs that owns and operates Spencer’s and Spirit Halloween. The multi-year deal with LBYR includes picture books, leveled readers, storybooks, chapter books, middle grade novels, guide books, and sticker books.
Meanwhile, InSpirit Designs will create costumes and accessories for wholesale retailers. Other new licensees for the North American region include Jay Franco for bedding and home decor, Handcraft Manufacturing for underwear, and Customized Personal Solutions for print on demand merchandise for kids.
In Europe, multi-territory licensees Panini and Ferrero – Miraculous partners since the brand’s launch – are continuing their relationship with ZAG. Panini has renewed its multi-product deal that includes its signature sticker album, monthly magazine, and traditional books in Germany. Ferrero has now launched Miraculous Kinder Surprise Eggs and other seasonal products in more than 50 countries.
In France, ZAG is extending is partnership with McDonald’s that saw a May/June 2020 promotion launch featuring Miraculous themed arts and crafts kits with collectable cards, while a new license has been signed with La Plume Doree for a range of back to school Miraculous products.
Turbulences launched a new Miraculous Lifestyle magazine in June, and Prodhex will launch first aid kits for new adventurers. Elsewhere in Europe, new publishing agreements have been signed for a variety of products, including Eksik Parca Yayincilik Ticaret (Missing Piece Publishing) in Turkey, Ranok Publishing Limited in Ukraine, and Kennedy Publishing (UK).
In Latin America, the newly appointed The Novelty Book Company becomes ZAG’s pan-regional publishing partner, with book programs going into Mexico, Argentina, Bolivia, Paraguay, Uruguay, Chile, and Peru.
Also recently renewed is an agreement with Australia’s Five Mile Press who will continue to publish chapter books, novelizations, guide-books, and book gift sets, together with additional new categories.
“Miraculous continues to be one of the most beloved brands around the globe and bringing aboard so many new best-in-class partners, as well as continuing our long-standing relationships, is a testament to the tremendous popularity of the brand,” said Julian Zag, EVP global operations.
“We are currently in production on seasons four and five of the series with two new TV movie specials set to debut on Disney Channel and Disney+ at the end of this year and early next ahead of our US$70m theatrical move release. We’ve sold over 150 million products at retail over the past three years, and Miraculous is the number one direct-to-retail license for Spirit Halloween for kids and adults.
“Winning 15 prestigious awards, and with over 100 million downloads of the official app, the future continues to look absolutely Miraculous.”
The new consumer products deals for Miraculous coincide with the retail roll-out of the new toy line from ZAG Lab, ZAG’s toy division, and Playmates Toys.
The first product line from the two companies – since announcing their long-term global alliance earlier this year – is set to debut this fall across key European territories, including the UK, France, Germany, Italy, and Benelux, as well as Mexico, and throughout the rest of the world in 2021.
Additionally, season three of the series launches this summer and fall around the world. Seasons one and two currently air in key territories, consistently ranking number one in the UK, France, Spain, Italy, Poland, Brazil and Mexico and top-ranked in the U.S. on Disney Channel.
According to Parrot Analytics, Miraculous was the most in-demand children’s show on Netflix when it launched in the U.S. and Russia (2018 and 2019).
Miraculous follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens, can they beat the unexpected villains?