LICENSING EXPO: Bulldog Licensing to showcase a stellar mix of brands, from Magic Mixies to Care Bears

Bulldog Licensing is readying for its second face-to-face trade show since restrictions were lifted, with an appearance at Licensing Expo in Las Vegas later this month.

The licensing agency will have a range of brands on board its stand, including Care Bears, as it celebrates a big milestone anniversary; the much-loved heritage brand, Sesame Street; the ever-popular Miraculous: Tales of Ladybug and Cat Noir; sell-out Christmas sensation Magic Mixies; and new preschool animation Odo, among others.

The loveable, huggable Care Bears from the whimsical land of Care-a-Lot are celebrating their 40th anniversary this year. First introduced in 1982 through a line of greeting cards, the Care Bears have amassed fans of all ages over the decades, and are now featured everywhere from consumer products and plush toys to animated television shows and feature films. Bulldog’s recent deals for the iconic bears include luxury knitwear label, Chinti & Parker, with a range of adult cashmere jumpers, hoodies, sweatpants and T shirts; Character World for a collection of children’s bedding and soft furnishings; and Eat Glitter and Shine for a homeware line based on the globally recognised faces of Tenderheart Bear, Wish Bear and Love-a-Lot Bear.

Heritage brands continue their reign during uncertain times and Sesame Street remains as popular as ever over 50 years since its initial launch. Another property which spans generations in its reach and popularity, Sesame Street still airs daily on leading commercial preschool broadcaster, Tiny Pop, and Bulldog has curated a number of best-in-class deals for the brand, providing a diverse and wide-reaching range of consumer products.

A more recent addition to Bulldog’s carefully selected portfolio of brands is warm-hearted and comic animated series Odo, a co-production between BAFTA winning Belfast-based Sixteen South and Polish animation studio Letko. Odo is a little owl with big ideas; the series launched on Milkshake! in the UK, Cartoonito on HBOmax in the US, ABC Australia, MiniMini in Poland RTÉ in Ireland and, TVO and Knowledge Network in Canada in 2021 with a series of 52 x 7-minute episodes, aiming to teach young children self-efficacy and to believe in themselves. The series has been sold to over 150 territories and was created to help combat the worrying rise in anxiety and depression rates in children. Each episode sees Odo positively tackle challenges with the help of his friends.

Bulldog’s first licensee for the property is master toy partner Wow! Stuff. The deal will see Wow! Stuff create a comprehensive line of Odo toys including plush, dolls, figures and accessories, role-play toys, vehicles, play sets, track sets, construction toys and bath toys. Bulldog has also signed Macmillan Children’s books as Odo’s global publisher.

ZAG’s Miraculous, Tales of Ladybug and Cat Noir, everyone’s favourite superhero story, first aired in 2016 in the UK on the Disney Channel and quickly became the top-rated show for the channel. Ladybug and Cat Noir then joined the POP line-up where the show airs daily in prime-time and ranks amongst the top 3 series for Kids 4-15 (Sep 21-Feb 22). On-demand viewers can find Miraculous on Netflix, Disney Plus, and Google Play. The series has been sold to over 120 countries worldwide with season 5 currently in production for a fall 2022 launch, and the US$100 million animated feature will also premiere later this year. Recently, the brand hit over one billion dollars in retail sales with over 250 million products sold around the globe, while on social media, Miraculous has racked up 30 billion views on YouTube alone.

Recent additions to Bulldog’s consumer products line-up include Kennedy Publishing for a standalone magazine, and Zak, which will offer a dining collection including tabletop and dinnerware, drinkware and breakfast sets. The ZAG Lab and Playmates toy line is enjoying massive success at retail with the UK being one of the top 3 markets worldwide, and is a Top 10 Brand in the Fashion Doll category according to NPD data.

Sell-out Christmas toy sensation Magic Mixies, from Moose Toys, is one of the latest additions to the Bulldog family. The innovative magic cauldron caught the attention of the nation at the end of 2021 and was included on Christmas lists from retailers, the Toy Retailers Association, and children alike up and down the UK.

Magic Mixies sales rocketed the brand to become the highest grossing SKU in Moose Toys’ history with stock selling through as soon as it hit shelves. The interactive showstopper then went on to be crowned the Creative Toy of the Year at the 2022 Toy of the Year Awards. Bulldog is now in discussion with a range of leading licensees to partner with the brand for a range of consumer products.

Rob Corney, Managing Director, Bulldog Licensing, says: “The Bulldog team is so excited to be back in Las Vegas for Licensing Expo. Our return to the trade show arena after restrictions were lifted was at BLE and we had a great show seeing customers face-to-face again, so we can’t wait to do it again later this month. The Bulldog roster is the strongest it has ever been at the moment and we’re excited to share all of our news and brand updates with existing and new customers at the show.”

Bulldog Licensing will be at stand B129 at Licensing Expo, Mandalay Bay Convention Centre, Las Vegas, from 24–26 May, 2022.

ZAG appoints Rafael Baltodano as VP, North America Retail Development

Award-winning global independent animation studio ZAG has announced the appointment of Rafael Baltodano, formerly with The Walt Disney Company, as Vice President, North America Retail Development. The announcement was made by Julian Zag, EVP Global Operations and Head of Consumer Products.

Reporting to Lisa K. Foster, Sr. Vice President, Licensing, North America, Rafael will manage strategic relationships across all tiers of retail throughout North America for the roster of properties under the ZAG Heroez label – an umbrella brand franchise that brings together the superheroes from ZAG’s animated properties, which include the global phenomenon Miraculous: Tales of Ladybug & Cat Noir, Power Players, and the company’s newest property, Ghostforce. He will help further ZAG’s mission in building best-in-class licensed programmes, supporting licensees with product placement and promotion.

Rafael’s initial focus will be to work with retailers on the autumn rollout of products for ZAG’s Miraculous: Tales of Ladybug & Cat Noir, for which over 200 million products have been sold during the past three years.

“Demand continues to be extremely strong for Miraculous, with sales exceeding expectations across the board,” says Julian Zag. “Rafael will lead the charge to expand placement for our partners, as well as securing promotional space for retailers around key events surrounding the brand.”

“I have been impressed by the tremendous growth of ZAG over the past couple of years and the quality of content and merchandise the company creates,” adds Rafael. “I look forward to working with the ZAG team, retailers, and our partners, to bring a whole new range of quality products to our Miraculous fans across North America this fall and throughout 2023.”

Numerous licensed Miraculous products are rolling out this year alongside the new autumn 2022 toy line from ZAG Lab and Playmates, which includes an expanded Heroez doll line with new characters and nineteen Kwami collectibles. Toys have been rolling out in planogram at retailers Walmart, Target and Kohl’s, to name a few. Other products rolling out this year include watches from Accutime, craft and activity products from Horizon, walkie talkies from Kid Designs, healthy snacking from Crunch Pak, and fruit snacks from Ferrara.

These new products will join numerous items already at retail, including publishing from Little Brown Books for Young Readers; colour and activity books from Bendon; an expanded apparel line and sleepwear from Bentex Apparel Group, Komar and BioWorld; girl’s apparel from Jerry Leigh of California; footwear from SG Companies; underwear from Handcraft; fashion and accessories products including hair accessories and jewellery from HER; puzzles and games from TCG; stickers from Trends International; outdoor and seasonal products from What Kids Want; beverages from Good to Grow; seasonal candy from Galerie; wound care from Aso, and the Miraculous Spinbrush and Orajel toothpaste from Church & Dwight Co., Inc.

Prior to joining ZAG, Rafael served in several key licensing and retail positions for The Walt Disney Company, Pixar, and Marvel, spanning over 15 years.  Most recently he served as Director of Retail Brand Development, creating the overarching go-to-market retail strategies for the Disney and Pixar franchises.

ZAG signs global licensing deal with PMI for Miraculous – Tales of Ladybug and Cat Noir

Animation studio ZAG has signed a global licensing agreement with Tel Aviv-based PMI for a line of collectibles, impulse, stationery and school supplies for the global hit series Miraculous – Tales of Ladybug and Cat Noir. 

The new merchandise is scheduled to hit shelves in summer 2022. The announcement was made today by Julian Zag, EVP, Global Operations and Head of Consumer Products, ZAG.

The multiple award-winning Miraculous has attracted a massive fan base across the  globe. Miraculous fandom spans more than 120 markets worldwide with four seasons of the series now on air that regularly attract number-one ratings (and a fifth in production), mobile games, the first branded game on the Roblox platform with over 300 million gameplays, a new console game in the works, and the upcoming US$100M+ animated feature.

PMI has mapped out a line of toy products befitting the Miraculous superheroes, including Ladybug and Cat Noir, who will be the main focus of PMI’s extensive line of stampers, toppers, coin purses, key chains, plush backpacks and pencil cases, as well as Matchify card games and other stationery and school supplies.

“We are delighted to finalise our agreement with PMI, a market leader with a unique distribution advantage, reaching multiple points of sale from newsstands and kiosks, to mass market retailers,” commented Julian Zag.

“With season four of the series now available across the globe, and our US$100M+ animated feature coming out this year,  they are the ideal partner to work together with ZAG to bring this extensive line of products to our fans across the globe who are clamoring for more ways to engage with the brand.”

ZAG Games signs deal for first official Miraculous Ladybug console game

 

 

ZAG Games signs deal for first official Miraculous Ladybug console game

Following the debut of its first game for Roblox, ZAG Games, a division of independent animation studio ZAG, has signed with U.S. game publisher GameMill Entertainment and French game developer Magic Pockets to create the first official MiraculousTales of Ladybug & Cat Noir console game.

Based on the global hit TV series that airs in over 120 countries, the as-yet untitled action-adventure game will be available in stores and digitally in time for Christmas 2022.

“We’re looking to create a highly immersive experience featuring various gameplay elements while empowering players of any age to enjoy a new Miraculous Ladybug experience,” says Elinor Schops, ZAG’s VP, Gaming Experience. “The original game script will align closely with the television series, and we are confident that Magic Pockets and GameMill will bring their expertise, dedication, and passion to the game that will have fans the world over adding it to their holiday ‘22 gift lists.”

Most recently, the new Miraculous adventure quest role-play game for the Roblox platform – the first game based on a TV series to be developed on Roblox – launched on May 3, 2021, exceeding over 245 million plays to date. Miraculous RP: Quests of Ladybug & Cat Noir passed 100 million visits in the first seven weeks, with 88 per cent of players giving the game a “thumbs up.” The game exceeded one million daily active users in its first week of beta, with a rolling seven-day average of 1.2 million users, representing almost three per cent of Roblox platform’s global daily active user base.

ZAG is also in development on a Miraculous bubble shooter game with game developer and publisher CrazyLabs for the company’s second mobile game for the property, Miraculous Ladybug Puzzle RPG. Slated for a Q1 2022 debut, this new take on bubble shooter puzzle games combines RPG elements that feature challenging fighting levels designed for a new generation of players. In the game, users will form their own superhero team starring the show’s characters.

Season four of the Miraculous™: Tales of Ladybug & Cat Noir animated TV series started to roll out in over 120 countries during spring/summer 2021, and ZAG is currently in production on a US$100 million+ animated feature to premiere in 2022.  Miraculous is the winner of 19 awards, including the 2018 Teen Choice Award for Choice Animated Series.

 

 

 

ZAG promotes Lisa K Foster to SVP, Licensing, North America

As award-winning global independent animation studio ZAG continues to build a robust consumer products programme for flagship brand Miraculous: Tales of Ladybug & Cat Noir, the company is elevating North American Licensing VP Lisa K Foster to the role of Senior Vice President, Licensing, to manage the company’s portfolio of brands under the ZAG Heroez label – an umbrella brand franchise that brings together the superheroes from ZAG’s animated properties.

ZAG has also appointed former Disney Consumer Products and MGA Entertainment alum Monique Daggett as Licensing Manager, and Freddie Ordonez as Licensing Attorney. The announcements were made by Julian Zag, EVP, Global Operations and Head of Global Consumer Products.

“Lisa is passionate about the Miraculous brand and how fans of all ages want to engage with the stories and characters that we continue to create,” commented Julian. “She’s done a phenomenal job identifying and securing best-in-class partners in the US who will start rolling out products this fall and spring 2022. We’re delighted that Lisa will lead our US licensing and merchandising strategies for Miraculous and our newest series, Ghostforce, by working directly with the global team and me.”

Since joining the company in September 2020, Foster has contributed to over 60 new licensing partners for the North America market for Miraculous. In her elevated role, reporting directly to Julian Zag, Foster will continue to develop the licensing strategy for North America for the Miraculous brand, which includes the TV series currently spanning four seasons, with season five in production; the upcoming US$100M+ animated feature film and as yet unannounced spin-off series; and the company’s newest property to launch, Ghostforce, an original gender-neutral series for kids 6–10 years old that debuted on Disney XD on October 4. A toy line for Ghostforce is in the works from ZAG Lab and Playmates.

Retail expansion for Miraculous – lead by Sarah Boyer, Vice President of North America Retail­ – is underway across North America, with the toy line from ZAG Lab and Playmates hitting brick and mortar stores this autumn following the successful Spring 2021 rollout on e-commerce platforms including Walmart, Target and Kohls.

Other products hitting retail shelves in the US and Canada starting this year include books from Little, Brown Books for Young Readers; costumes and accessories from InSpirit Designs; oral care from Church & Dwight Co; bedding and bath from Jay Franco; underwear from Handcraft Manufacturing; swimwear, sportswear, tees and sleepwear from Bentex Apparel Group, Komar and BioWorld; novelty sunglasses from Sunstaches; confections from Galerie; fruit snacks from Ferrara, stationery from Inkology; beauty from Centric Beauty; craft & activity from Horizon, posters and stickers from Trends International; colour and activity from Bendon; and novelty toys from What Kids Want, Inc.

 

ZAG promotes Lisa K Foster to SVP, Licensing, North America

As award-winning global independent animation studio ZAG continues to build a robust consumer products programme for flagship brand Miraculous: Tales of Ladybug & Cat Noir, the company is elevating North American Licensing VP Lisa K Foster to the role of Senior Vice President, Licensing, to manage the company’s portfolio of brands under the ZAG Heroez label – an umbrella brand franchise that brings together the superheroes from ZAG’s animated properties.

ZAG has also appointed former Disney Consumer Products and MGA Entertainment alum Monique Daggett as Licensing Manager, and Freddie Ordonez as Licensing Attorney. The announcements were made by Julian Zag, EVP, Global Operations and Head of Global Consumer Products.

“Lisa is passionate about the Miraculous brand and how fans of all ages want to engage with the stories and characters that we continue to create,” commented Julian. “She’s done a phenomenal job identifying and securing best-in-class partners in the US who will start rolling out products this fall and spring 2022. We’re delighted that Lisa will lead our US licensing and merchandising strategies for Miraculous and our newest series, Ghostforce, by working directly with the global team and me.”

Since joining the company in September 2020, Foster has contributed to over 60 new licensing partners for the North America market for Miraculous. In her elevated role, reporting directly to Julian Zag, Foster will continue to develop the licensing strategy for North America for the Miraculous brand, which includes the TV series currently spanning four seasons, with season five in production; the upcoming US$100M+ animated feature film and as yet unannounced spin-off series; and the company’s newest property to launch, Ghostforce, an original gender-neutral series for kids 6–10 years old that debuted on Disney XD on October 4. A toy line for Ghostforce is in the works from ZAG Lab and Playmates.

Retail expansion for Miraculous – lead by Sarah Boyer, Vice President of North America Retail­ – is underway across North America, with the toy line from ZAG Lab and Playmates hitting brick and mortar stores this autumn following the successful Spring 2021 rollout on e-commerce platforms including Walmart, Target and Kohls.

Other products hitting retail shelves in the US and Canada starting this year include books from Little, Brown Books for Young Readers; costumes and accessories from InSpirit Designs; oral care from Church & Dwight Co; bedding and bath from Jay Franco; underwear from Handcraft Manufacturing; swimwear, sportswear, tees and sleepwear from Bentex Apparel Group, Komar and BioWorld; novelty sunglasses from Sunstaches; confections from Galerie; fruit snacks from Ferrara, stationery from Inkology; beauty from Centric Beauty; craft & activity from Horizon, posters and stickers from Trends International; colour and activity from Bendon; and novelty toys from What Kids Want, Inc.

 

Miraculous ‘shows all signs of a hit’ on Roblox as gameplay exceeds 100 million

ZAG Games’ video game title, Miraculous RP: Quests of Ladybug and Cat Noir is showing ‘all signs of an international hit’ having surpassed 100 million visits in seven weeks, and 88 per cent player approval rating, and more than one million daily active users within its first week on the Roblox platform.

Released on May 4th this year, Miraculous RP: Quests of Ladybug and Cat Noir is a role play game based on the animated series Miraculous – Tales of Ladybug and Cat Noir, and the first game based on a TV series to be developed on the Roblox platform.

Already a global animation hit, the game appears to have translated its success to the gaming sphere. Within its first week of beta-testing, the game had secured a rolling seven-day average of 1.2 million users, representing almost three per cent of Roblox platform’s global daily active user base.

Due to the high number of plays within a short timeframe, Roblox’s indexes started including the game in the “Popular” category within 48 hours and the “Up and Coming” category within 72 hours. The game has since been the subject of a number of positive reviews from influencers and players across platforms such as YouTube, Instagram, Twitch, Discord, and TikTok.

“Fans of the famous Ladybug and Cat Noir characters were highly engaged during the development of the game’s play tests, providing feedback on ideas, design concepts and more,” said Elinor Schops, VP of ZAG Games and Interactive Experiences.

“When the fans discovered the beta release, they quickly started playing and we are thrilled that our first game on Roblox has been so widely and quickly embraced.”

In Miraculous RP: Quests of Ladybug & Cat Noir, players are transported to Miraculous Paris. There they can role play characters from the show, recreate their favorite moments, hang out with friends, explore the city, play mini-games, defeat villains, and even create their own Miraculous superhero.

“Never did we anticipate such viral success during our Beta testing mode. We are humbled by how the game has been received by the community on Roblox and how players are using their voices to promote it across many platforms,” said Anat Shperling, CEO of Toya, the female-led, Tel-Aviv based studio and partner or ZAG Games on the project.

“This resonance represents tremendous validation for Toya’s mission and approach to creating on the platform – with inclusivity and a commitment to developing strong and diverse characters that serve as role models for girls, boys, and young adults to play with.”

The launch of the Roblox game coincides with the debut of ZAG’s second big-budget animated movie, Miraculous World – Shanghai – Lady Dragon. Fans are also awaiting the launch of the theatrical feature, Ladybug & Cat Noir: Awakening(US$100M+ budget), which is planned for release worldwide in fall 2021 or first quarter of 2022.

Miraculous has grown its digital reach by 178 per cent over the course of the last year, and now attracts over 15 million subscribers across its nine official YouTube channels, currently available in eight languages. With a total 22 billion views, fans have collectively viewed more than 300 million hours of content.

ZAG appoints new VP of licensing for Central, Eastern, and Northern Europe and Russia

The independent animation studio, ZAG is continuing to bolster its senior executive team with the appointment of the seasoned licensing executive, Helena Perheentupa to the newly created role of VP, licensing, Central, Eastern, Northern Europe and Russia.

Perheentupa joins ZAG from Mattel in Frankfurt, Germany, where she rose through the ranks over her 13-year tenure to become head of licensing, In the role, she oversaw Mattel properties such as Barbie, Hot Wheels, Fisher-Price, Monster High, Uno, Matchbox; and Hit Entertainment properties, Thomas & Friends, Fireman Sam, Bob the Builder, Pingu and more.

Prior, she served at another bluechip giant, Procter & Gamble, with roles including category manager beauty care and joint business planning manager, developing, planning and executing a range of long-term strategic projects for the giant’s extensive brand portfolio.

Perheentupa will spearhead the licensing and new business development efforts in region for ZAG’s portfolio of ZAG Heroez brands, reporting to Kirk Bloomgarden, ZAG’s SVP, global licensing, and managing the company’s regional licensing agents including CPLG  (GAS,) J&M (Benelux), Planeta Junior (CEE), and Saks (Russia).

“Europe has been and continues to be a hugely important region for ZAG, and Helena’s “boots on the ground” appointment will ensure that we are driving new business and supporting our licensees, retailers and promotional partners for ZAG’s portfolio of brands including of course our flagship brand, Miraculous – Tales of Ladybug and Cat Noir, our newest property, Ghostforce, currently in production for Disney Channel EMEA, TF1, and Discovery Kids Latin America, and a soon to be announced new IP,” said Julian Zag.

“Helena is a well-liked and well-respected industry executive and we’re thrilled to welcome her to the team.”

ZAG details slate of licensing partnerships and renewals for Miraculous – Tales of Ladybug & Cat Noir

ZAG has detailed a slate of new key licensing partnerships and renewals across key categories including publishing, apparel, food, and home decor as the company continues to ‘set new milestones’ for its flagship brand, Miraculous – Tales of Ladybug & Cat Noir.

The latest update follows the recent appointment of leading veteran consumer products executives at ZAG, brought on board to help propel the success of the Miraculous brand as it continues to build on its global network of major licensing partners.

New to the Miraculous licensing programme is Little, Brown Books for Young Readers, a division of the Hachette Book Group, and InSpirit Designs, a division of the lifestyle retailer Spencer Spirit Holdiongs that owns and operates Spencer’s and Spirit Halloween. The multi-year deal with LBYR includes picture books, leveled readers, storybooks, chapter books, middle grade novels, guide books, and sticker books.

Meanwhile, InSpirit Designs will create costumes and accessories for wholesale retailers. Other new licensees for the North American region include Jay Franco for bedding and home decor, Handcraft Manufacturing for underwear, and Customized Personal Solutions for print on demand merchandise for kids.

In Europe, multi-territory licensees Panini and Ferrero – Miraculous partners since the brand’s launch – are continuing their relationship with ZAG. Panini has renewed its multi-product deal that includes its signature sticker album, monthly magazine, and traditional books in Germany. Ferrero has now launched Miraculous Kinder Surprise Eggs and other seasonal products in more than 50 countries.

In France, ZAG is extending is partnership with McDonald’s that saw a May/June 2020 promotion launch featuring Miraculous themed arts and crafts kits with collectable cards, while a new license has been signed with La Plume Doree for a range of back to school Miraculous products.

Turbulences launched a new Miraculous Lifestyle magazine in June, and Prodhex will launch first aid kits for new adventurers. Elsewhere in Europe, new publishing agreements have been signed for a variety of products, including Eksik Parca Yayincilik Ticaret (Missing Piece Publishing) in Turkey, Ranok Publishing Limited in Ukraine, and Kennedy Publishing (UK).

In Latin America, the newly appointed The Novelty Book Company becomes ZAG’s pan-regional publishing partner, with book programs going into Mexico, Argentina, Bolivia, Paraguay, Uruguay, Chile, and Peru.

Also recently renewed is an agreement with Australia’s Five Mile Press who will continue to publish chapter books, novelizations, guide-books, and book gift sets, together with additional new categories.

“Miraculous continues to be one of the most beloved brands around the globe and bringing aboard so many new best-in-class partners, as well as continuing our long-standing relationships,  is a testament to the tremendous popularity of the brand,” said Julian Zag, EVP global operations.

“We are currently in production on seasons four and five of the series with two new TV movie specials set to debut on Disney Channel and Disney+ at the end of this year and early next ahead of our US$70m theatrical move release. We’ve sold over 150 million products at retail over the past three years, and Miraculous is the number one direct-to-retail license for Spirit Halloween for kids and adults.

“Winning 15 prestigious awards, and with over 100 million downloads of the official app, the future continues to look absolutely Miraculous.”

The new consumer products deals for Miraculous coincide with the retail roll-out of the new toy line from ZAG Lab, ZAG’s toy division, and Playmates Toys.

The first product line from the two companies – since announcing their long-term global alliance earlier this year – is set to debut this fall across key European territories, including the UK, France, Germany, Italy, and Benelux, as well as Mexico, and throughout the rest of the world in 2021.

Additionally, season three of the series launches this summer and fall around the world. Seasons one and two currently air in key territories, consistently ranking number one in the UK, France, Spain, Italy, Poland, Brazil and Mexico and top-ranked in the U.S. on Disney Channel.

According to Parrot Analytics, Miraculous was the most in-demand children’s show on Netflix when it launched in the U.S. and Russia (2018 and 2019).

Miraculous follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens, can they beat the unexpected villains?

ZAG to premiere two new Miraculous animated films on Disney Channel and Disney+

Disney Channel and the studio’s own streaming platform Disney+ have acquired the global rights to two new Miraculous animated TV movies, set to air this autumn and spring 2021. The two new feature films will take the cast of Miraculous – Tales of Ladybug & Cat Noir on their first overseas adventures, the first to New York City, the second to Shanghai.

The launch is the result of a partnership between the independent animation studio ZAG and the European animation leader ON Kids & Family. The two companies are also currently in production on a $60 million budget animated Miraculous feature to be released globally in autumn 2021 or early 2022.

The two animated TV movies, Miraculous World – New York -United HeroeZ and Miraculous World – Shanghai – Lady Dragon, will be available on Disney Channel and Disney+ who have acquired global rights except for Brazil and China. It will then roll out across France’s TF1 for the second window.

Brazil’s Gloob (Grupo Globo), Canada’s Family Channel & Télé-Québec and UK’s POP have acquired respective territory rights.  Created by ZAG and produced by ZAG and ON kids & family (Mediawan Group), the 3D-CGI-animated TV movies are directed by Thomas Astruc.

“With our two new movies, we’re expanding the world of Miraculous like never before as Ladybug and Cat Noir explore New York and Shanghai, and meet new superheroes as they take on treacherous villains far away from their home city of Paris,” commented Jeremy Zag, founder and CEO of ZAG.

“We thank all of our fans for their continued love for Ladybug and Cat Noir, and our tremendous partners, and we can’t wait to share this whole world of new amazing hero characters with everyone.”

Aton Soumache, president and co-founder of On Kids & Family, added: “We are fortunate to be the producers of an extraordinary franchise, that has grown forcefully over time, with phenomenal success and which crosses frontiers. It is now time to extend “The Miraculous World” and today we are taking our universe to a decisive stage in its evolution. The legend will now expand all over the world.”

Miraculous has garnered over 16 billion views on YouTube (authorized and of user-generated content) and has seen over 150 million products sold during the past three years. Miraculous is the winner of thirteen awards, including the 2018 Teen Choice Award for Choice Animated Series, and airs in over 120 countries across the globe.