Tag Archives: Milo

Milo named Best Children’s Series at the British Animation Awards

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Milo, the preschool TV series produced by Fourth Wall in association with DeAPlaneta Entertainment, has won the 2022 Best Children’s Series at the British Animation Awards. 

Since launching in the UK on Channel 5’s Milkshake!, Milo has enjoyed high ratings and is also available on the broadcaster’s on-demand platform My5.

The series has reached 1m kids aged between 4 and 15 and 3.3 million individuals aged 4+ in the UK. Overall, Milo achieved an average audience of 53k and a 17% share. Milo already has more than 4 million views on its official YouTube channel.

The series is also broadcast in Poland (MiniMini+), Italy (DeAJunior), Australia (ABC Kids) and Hungary (MTVA). The show continues to expand across the globe and will launch in China (Senyu) shortly.

Next spring, Milo will land in Latin America (Cartoonito & HBO Max), Finland (YLE), Spain (Clan), Poland (Pulse TV) and the Czech Republic (Česká televise). The series will also receive its free TV launch in Italy (Rai Yoyo) and Sweden (SVT) this summer.

In late March and early April, Milo will be featured alongside other properties at the Bologna Licensing Trade Fair (21-24 March 2022, Bologna), Miptv (4-6 April 2022, Cannes) and Cobrandz (7-8 April 2022, Paris).

Milo (52 x 11′ episodes) is bright, colourful and brings a contemporary graphic style to the small screen. Together with his best friends Lofty and Lark, Milo uses role-play to explore the wonderful world of vocations, from doctors and mechanics to hairdressers, chefs and postal workers, introducing preschoolers to a variety of professions in a positive and entertaining way.

DeAPlaneta Entertainment holds and manages worldwide consumer product rights to the series and is working with Lisle Licensing in the UK to build a strong brand presence and licensing programme.

Milo celebrates ratings success on Milkshake! as preschool series goes from ‘strength to strengthg

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Milo, the new preschool series from Fourth Wall and Planeta Junior, is celebrating high ratings across Channel 5’s Milkshake, the channel’s preschool segment upon which it made its UK debut in mid-May this year.

Within one month of launching on May 10th in its prime time 8am weekday slot, the series has, according to the firm, ‘achieved great ratings on Milkshake!’ with expectations abound that the series will ‘continue to go from strength to strength.

The series is also available for viewers on the broadcaster’s on-demand platform, My5.

Milo follows the adventures of its titular hero, a five year old cat who, together with his friends Lofty and Lark, uses role-play to explore the world of vocations, be that a doctor or mechanic, a hairdresser or chef, or a postal worker. The aim of the series is to introduce preschoolers to a variety of professions in a positive and entertaining way.

Milo is already a successful children’s book character with over 30 titles published and sold in more than 20 territories worldwide.

The production of the preschool series has been supported by the UK Government’s Young Audiences Content Fund. Managed by the BFI, the fund supports the creation of distinctive, quality content for young audiences. The fund is intended for providing content that informs our understanding of the world, stimulates knowledge and learning, as well as representing diversity and alternative viewpoints.

Planeta Junior holds and manages the series’ worldwide consumer products rights and is working with Lisle Licensing in the UK to build a strong brand presence and licensing programme.

Lisle Licensing named UK and Ireland licensing agent for Planeta Junior’s pre-school IP Milo

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Lisle Licensing has signed a new deal with Planeta Junior to promote and represent the pre-school property, Milo across the UK and Ireland. The deal will see Lisle’s initial focus land on toys, publishing, apparel, and dress up ranges.

A co-production between Planeta Junior and the indie family producer, Fourth Wall Animation, Milo will launch to UK screens this spring via Channel 5’s Milkshake.

Through this new partnership Milo now joins Lisle Licensing’s exclusive portfolio, which includes major kids brands like Gormiti, 44 Cats, Masha and the Bear, and Superzings.

Milo is described as a warm, funny pre-school series made up of 52 11 minute episodes about an adventurous five-year old cat who, together with his best friends Lofty and Lark, uses role-play to explore the world of vocations, introducing little ones to a variety of professions.

Milo’s world celebrates vocations such as Delivery Workers, Explorers; Nurses as well as Astronauts – every vocation is shown in a positive light so kids feel they can grow up to be anything they want to be.