Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, an arcade-style racing game scheduled to launch across PlayStation, Xbox, Nintendo Switch, and PC.
The new title will see players drift, boost, jump, and crash on Hot Wheels’ recognisable orange tracks in various single player game modes. Gamers can also challenge friends in multiplayer races, both online and offline.
“We continue to focus on engaging consumers with our brands through gaming platforms,” said Andrew Chan, head of digital gaming, Mattel. “Hot Wheels is all about encouraging the challenger spirit and Hot Wheels Unleashed brings that mission to life for gamers of all ages.
“Milestone’s expertise in racing game development has enabled us to transform the Hot Wheels brand into a compelling console and PC gaming experience for both current Hot Wheels fans and gamers who may be rediscovering the iconic brand.”
Michele Caletti, executive producer at Milestone, added: “Like many other team members who worked on the game, I’ve been playing with Hot Wheels since I was a child, and today I’m still a hungry Hot Wheels fan and collector.
“This is the reason why we’re all so committed in delivering the purest and most authentic Hot Wheels gameplay experience ever in a videogame. We owe it to the Hot Wheels community and to our inner children.”
Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customize with different skins.
Tracks in the game are also set within everyday life locations, with special track pieces and interactive items. The game also features a Track Editor, enabling players to customize tracks in any game environment and share them with the game’s community.
Hot Wheels Singles assortment was recently recognized as the 2020 Global Top-Selling Toy of the Year, according to the NPD Group. Fans can experience the brand, which originally debuted in 1968, through toys, consumer products, content, and both virtual and live events.
Mattel and Milestone are introducing a variety of different versions of Hot Wheels Unleashed globally.