Character.com launches Mighty Mike in the UK

Leading French Animation studio TeamTO and UK Licensing Agency This is Iris have been working together on a number of licensing collaborations for popular international kids’ animated comedy Mighty Mike (78 x 7).

The first of those collaborations to be announced is with leading online character specialists Character.com, with products launched on Monday 21 March. The first lines available to pug-loving consumers will be apparel, nightwear and backpacks, with licensees TDP, Aykroyds and William Lamb.

“We are really excited to be working with This is Iris and to be the first to market with Mighty Mike,” says Karen Hewitt, Co-Founder of Character.com. “We know how popular Mike and his friends are and we hope that this range will let their fans support their favourite canine in style.”

Mighty Mike can currently be seen on screens across the globe, from the US, UK and Australia to France, India and China. Top partner broadcasters include CITV, Cartoon Network, France Televisions, Super RTL, Family Channel Canada, Boing, YLE, and many more.

“We instantly loved this show the minute it was presented to us,” says Sarah Lawrence of This is Iris. “Throughout the last year we’ve heard from licensees and retailers who have been watching Mighty Mike with their children, telling us that it’s the perfect show to bridge the gap between preschool and tween, with families coming together to watch Mike’s humorous attempt to impress Iris, the neighbour’s poodle.

“We’re thrilled to be launching with Character.com. They loved the show and together with our partners have been fantastic in developing the collection during such a challenging time for all involved in manufacturing.

“We have every confidence in this show as further deals are to be announced shortly. Not only is this show funny and packed with character, being non-verbal and built around our love for our pets, especially pugs, means that this show reaches a much wider audience.”

Patricia De Wilde, Director of Marketing and New Business at TeamTO, adds: “We are delighted to be working with This is Iris to make Mighty Mike a household name in the UK. Sarah’s original and creative approach to bringing out Mike’s inherent humour, personality and charm is guaranteed to result in a spectacular licensing range. We can’t wait for UK fans to discover our favourite pet pug!”

For more information see: Mighty Mike – This is Iris and www.TeamTO.com

This is Iris partners with TeamTO to launch Mighty Mike to the UK licensing scene

The children’s entertainment company, TeamTO has joined forces with the licensing agency This Is Iris to launch Mighty Mike, ‘the world’s most licensable pug’ to the UK. Mighty Mike’s licensing career will be launched with a prominent platform on CITV and Cartoon Network’s Boomerang channels.

The new agreement follows a first publishing deal for the show in Italy with the high-end publishing outfit, Edizione Play Press for sticker, colouring, magic colouring, and activity books. Mighty Mike has already picked up momentum on a global licensing scale that includes partnerships with Surge Licensing in the US, France Televisions, and Uyoung in China.

“Mighty Mike is a show with great appeal, it’s packed with personality and stand out characters that engage the audience the minute the show starts,” said Sarah Lawrence, This is Iris. “The characters’ incredible photorealism and the non-stop comedy make this show ideal for a great range of products. We are delighted to be working with TeamTO on this exciting property and look forward to updating our partners on Mighty Mike’s potential and standout performance on CITV.”

Patricia de Wilde, TeamTO’s VP of marketing, added: “We are delighted to be working with the experienced and talented team at This is Iris. With Sarah’s uniquely creative and quality-driven approach to licensing, and great platforms on ITV and Boomerang, Mighty Mike could not be in better hands.

“Add to that the series’ combination of subtle and sophisticated humor inspired by the daily life of pets and  you have a perfect formula for success in the UK’s animal loving market.”

Mighty Mike stars a refined pug with sophisticated taste who longs for a quiet life but is forced to defend his house from a bunch of furry intruders and maddening pets. Raccoons, turtles and Fluffy the cat have a knack for showing up at the worst possible moment, dragging Mike into a series of outrageously funny twists and turns – making him miss yet another opportunity to impress Cindy, the neighbour’s elegant dog.

It’s an original TeamTO production with Canada’s Digital Dimension. TeamTO manages all Licensing rights worldwide and TV distribution in France, Germany and China, while CAKE distributes the TV series in all other territories.