Tag Archives: Men’s Health

Sleep specialist Mammoth launches Men’s Health and Women’s Health mattresses

Posted on by

The sleep, health, and wellbeing specialist, Mammoth, has partnered with Hearst UK to launch a new mattress collection with Women’s Health and Men’s Health UK magazines. The range is now available exclusively at Argos.

The new launch, an exciting partnership brokered by Golden Goose, arrives as an extension of Hearst’s successful Women’s Health and Men’s Health licensing programmes. The line of mattresses have been developed for the fitness enthusiast market, tapping into Mammoth’s own reputation as a go-to provider for the sporting elite.

The range features two mattresses – the Fit and the Lift – both with pocket springs, memory foam and soft CoolPlus heat and moisture wicking fabric. At the core of every mattress, Mammoth’s naturally cooling Medical Grade foam, provides postural support and aids circulation so sleepers can wake feeling refreshed and pain free.

Mammoth is backed by the Chartered Society of Physiotherapy and its unique comfort technologies are scientifically tested and shown to improve sleep – making the brand the perfect fit for top-selling Men’s Health and Women’s Health, trusted sources for those passionate about health, fitness and mental wellbeing.

John Tuton, founder and CEO of Mammoth, said: “With health and wellbeing at the forefront of everyone’s minds during the Covid-19 pandemic, there has never been a more important time to focus on our sleep to support both our bodies and minds.

“Mammoth is the healthy choice – and our reputation as innovators in the sector makes us the ideal choice for these industry giants. It truly reinforces our commitment to the retail sector, as we continue to invest in our brand and seize the opportunities to promote Mammoth and our partners. I have great confidence for the future and our continued success through the pandemic and beyond.”  

The announcement marks a new chapter in the relationship between the brands and reinforces the importance of good sleep to support better health and wellness, increase productivity and improve performance.

Angela Kim, international licensing director of Hearst, said: “We are excited to be launching our first dual licensed product that has been strategically developed with Argos and will no doubt deepen our highly successful and already well-established brand partnership.” 

Men’s Health launches toiletry gifting sets from Thumbs Up to UK retail

Posted on by

The leading lifestyle and fitness brand, Men’s Health has secured retail placement within two of the UK’s biggest retailers for its new toiletry and gifting collection developed by the brand’s most recent licensee, Thumbs Up UK.

The new range consists of body washes, deodorants, and shower gels enhanced with accompanying gifting products such as a sports bottle, sports earphones, and sports armband. The range taps into and provides a gifting opportunity for a growing market of regular exercisers.

The ranges will go on shelves in Superdrug from August and in Primark from October this year.

The new range isn’t the only positive news to come from the Hearst owned title. Men’s Health UK page views rose by 84 per cent (year-on-year) to 11.5M during the month of May alone, with more than 4.8M unique users looking for online fitness and nutritional advice. The increased traffic also led to a sales spike for the well-established Men’s Health home fitness range at Argos.

“Given the authority of Men’s Health across all aspects of personal grooming, the value proposition for these fine products stands alone amongst our avid audience and loyal brand-enthusiasts,” said Steve Ross, global chief licensing officer and head of brand development for Hearst Magazines. “We’re pleased to partner with a terrific company like Thumb’s Up on this new holiday gifting initiative.”

Charlie Rudge from Thumbs Up, said: “Despite, or perhaps because of, the lockdown, retail interest in this fitness inspired range of toiletries has been very strong and we look forward to launching it for this Christmas.”

Antonia Habdank-Toczyska from Golden Goose, added: “We have represented Men’s Health for over seven years now and continue to find opportunities for this versatile and highly relevant brand – perhaps one of the few to see growth during lockdown.”