Banijay unveils slate for Licensing Expo

Banijay Brands, in collaboration with Endemol Shine North America, will be attending Licensing Expo on 24-26 May in Las Vegas, showcasing its diverse portfolio of IP, including the worldwide smash-hit cookery show MasterChef; the multi-award-winning cult drama Peaky Blinders; the Netflix hit anthology series Black Mirror; internationally-loved digital animation Simon’s Cat, and British icon Mr Bean.

Banijay Brands is co-sponsor of this year’s Licensing Expo opening party, which will feature a Peaky Blinders branded bar. It is also sponsoring the show badge, which incorporates a competition for attendees to win a case of MasterChef wine.

In addition, MasterChef and Peaky Blinders have been shortlisted in the 2022 Licensing International Excellence Awards for Best Live Action Entertainment Brand, and Best Product – Appliances, Electronics or Housewares for an Entertainment Property respectively.

Owain Walbyoff, Chief Commercial Officer, Banijay, says: “We are keenly exploring new opportunities and emerging technologies as we continue to drive consumer engagement with our brands. Banijay’s world-class portfolio provides endless opportunities for authentic products and experiences, and we look forward to forging new partnerships across multiple categories.”

Banijay Brands controls the brand licensing rights to some of the most high-profile and creative IP in the world across multiple genres, from scripted to entertainment.

Award-winning anthology Black Mirror explores themes of contemporary techno-paranoia. Available on Netflix globally, the series, created by Charlie Brooker, boasts a stellar fanbase with numerous industry accolades including Emmys, International Emmys, BAFTA Craft Awards and a Rose d’Or.

Peaky Blinders is the award-winning crime drama that is sold to more than 180 countries, airing on BBC One in the U.K. and widely available internationally on Netflix. The final season will be launching in the U.S. and other international markets from 10 June. The recently aired season six was the UK’s number-one drama of the year for young adults, with over 17 million views on BBC iPlayer to date. Brand-owner and series producer Caryn Mandabach Productions recently announced an immersive theatre show and a first-of-its-kind dance theatre show which will run through to 2023.

Simon’s Cat is one of the biggest YouTube sensations of recent years. From a single free-to-air, two-minute cartoon, it has gone on to become a major global success, with not only 1.3bn views and 5.7 million subscribers on YouTube but also over 15m followers and over 1bn views across social media too.

MasterChef is the most travelled food format, last year celebrating 500 seasons airing globally since its 2005 reboot. With more than 65 local versions aired in over 200 countries, the MasterChef brand is respected and recognised all around the world.

Adventure-reality stalwart Survivor was last year ranked #1 Best Reality Show of All Time by Variety magazine. One of the most watched formats around the world, last year was its most successful to-date with 24 productions.

The global game show phenomenon Deal or No Deal has been commissioned in 83 territories worldwide with 324 productions internationally. A ground-breaking show known all around the world, contestants play and deal for a top cash prize in a contest of nerves, luck and raw intuition. 

Action-packed family entertainment brand Wipeout has won the world over with its zany crashes, smashes and hilarious mud splashes. Following the success of the recent U.S. reboot, which was the #1 unscripted series on cable, the John Cena and Nicole Byer fronted version has been renewed for a new season. Wipeout continues to grow a substantial digital audience with over 10 million active followers worldwide across Twitter, Instagram, Facebook and YouTube.

Banijay is home to a raft of homes and interiors titles including the award-winning Your Home Made Perfect, Your Garden Made Perfect and the Alan Carr-hosted Interior Design Masters. From the use of cutting-edge technology and VR to the competitive world of interior design, these increasingly popular brands are synonymous with innovative and stylish transformations.

Mr. Bean is a globally loved animation that has been in continual distribution for over 30 years. A pioneer for Banijay, the brand recently became the company’s first activation in the Metaverse with a Mr Bean NFT drop. The brand has amassed a huge digital following across a number of platforms with over 129 million followers on Facebook, making it the biggest TV brand on the platform; nearly 50 million subscribers and 15 billion lifetime views across official YouTube channels; 8.7 million followers on Instagram; and 8.3 million likes on TikTok.

Banijay Brands will be attending Licensing Expo, 24-26 May, in Las Vegas.

Banijay Brands whips up new deals for MasterChef

Banijay Brands has announced further growth of its hugely successful brand licensing programme for MasterChef, the world’s most successful cookery television format. The company is building on its existing partnership with leading European housewares company Arovo, plus rolling out new deals across cookware and games.

Arovo’s MasterChef collection includes a broad selection of products such as ceramics, tableware, textiles, cookware, knives, utensils and small domestic appliances. The affordable kitchen and tabletop MasterChefrange will be launching in the U.S. in May alongside a brand-new US MasterChef Amazon store. And across Europe, interior design retail chain CASA have developed the Elite collection with Arovo, consisting of a series of high-quality, stylish kitchen must-haves and appliances, available exclusively in all 500+ CASA stores and at casashops.com.

In addition, Banijay’s Endemol Shine North America (ESNA) has partnered with leading retail product manufacturer Creative Concepts for a unique collection of MasterChef silver-ion and 18K gold coated cookware sets which are now available online.

ESNA has also furthered its partnership with Wilder Toys for a bite-sized edition of the successful MasterChef Family Cooking Game which is available at Walgreens.

Elsewhere, Endemol Shine Brasil has just announced the arrival of three Spanish MasterChef wines available in the region exclusively with local wine online retailer Grande Adega.

Alice Bernardi, Director of International Brand Licensing, Banijay Brands says: “MasterChef is an evergreen brand that resonates strongly with consumers all around the world, and by collaborating with teams across Banijay’s footprint we deliver a truly global licensing programme. We only work with the best partners in the business, who will uphold the integrity and quality associated with the brand, and it is wonderful to see these partnerships grow.”

 Created by Franc Roddam, MasterChef celebrated its 500th series globally in 2021, with 49 productions in 33 territories airing last year. An international ratings hit, the format has a number of successful iterations including Celebrity MasterChef, MasterChef: The Professionals, Junior MasterChef, MasterChef All Stars, and the recently announced Young MasterChef (w/t) with BBC Three in the UK, which will be dedicated to up-and-coming young food talent between the ages of 18 and 25.

With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities. Millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.

The MasterChef format and finished programmes are represented internationally by Banijay Rights.

MasterChef serves up tea-licious partnership with Akbar Brothers

Banijay Brands has partnered with one of the world’s largest tea producers to inspire a collection of tea blends designed to win over any MasterChef judge.

The partnership will see Sri Lanka’s Akbar Brothers create a unique collection of teas that aim to capture the sense of flair, creativity and quality that the MasterChef brand is known for.

MasterChef: The Champions Collection will be available for tea drinkers worldwide with blends such as Ceylon tea, Earl Grey, Moroccan Mint, Jasmine green tea, Rooibos Orange, Masala Chai, and more.

Alice Bernardi, Director of International Brand Licensing at Banijay Brands – which represents the MasterChef brand internationally – says: “Akbar Brothers is a market leader in driving sustainable practices and renowned for creating high-quality products. This is a partnership that fits perfectly with the MasterChef identity, promoting the core values at the heart of the brand. We hope that millions of MasterChef viewers worldwide can now sit back and enjoy the show with a cup of tea from the Champions Collection.”

“We are delighted to bring this collection to market with blends that we have perfected since 1907,” adds Akbar Brothers Director Mansoor Akbarally. “Every tea in this unique collection is held to the highest standard with the MasterChef seal of approval.

MasterChef is renowned as a premium brand and one synonymous with quality and integrity, which marries perfectly with our company’s values as one of the largest tea exporters in the world.”

Akbar Brothers delivers leading environmentally sustainable practices, with its tea production facility the first in Asia to reach a net-zero carbon footprint through carbon insetting, certified by The Sustainable Future Group.

To find out more about MasterChef: The Champions Collection, contact the team at info@mastercheftea.com.

Creative Concepts introduces MasterChef-inspired cookware collection

In partnership with Endemol Shine North America, producers of the hit competition series MASTERCHEF, global retail product manufacturer and distributor Creative Concepts has announced the introduction of MASTERCHEF branded Cookware Sets: The CHAMPIONS’ Collection.

“We were inspired to bring the full MASTERCHEF experience, which celebrates the passion and creativity of cooking, to kitchens nationwide through innovative cookware crafted with utmost excellence and driven by family-first safety,” says Sunny Tuli, Senior Vice President of Creative Concepts. “Our goal at Creative Concepts is to help impactful brands bring innovative products to market. This functional cookware will provide consumers with lasting protection and an easy, healthy and stress-free cooking experience.”

The MASTERCHEF CHAMPIONS’ Collection Cookware is suitable for induction, gas, electric or halogen cooking, and is oven-safe up to 400° F. It features five-layer heavy gauge construction for warp-free strength and even heating for all types of cuisines, while the solid riveted cast stainless steel handles with silicone ergonomic grips stay cool and soft to the touch for ultimate ease of use.

The series’ unique Silver Ion Fusion Guard Technology infuses each piece of cookware with silver ions, which have proven antimicrobial effectiveness, while the titanium reinforced non-stick coating provides long-lasting durability and stress-free functionality. All pots and pans deliver an enhanced PFOA-, PFOS- and PTFE-free cooking surface.

“We are thrilled to partner with Creative Concepts for an innovative line of cookware sets infused with Silver Ion Fusion Guard Technology,” says Scott Shillet, Vice President, Licensing, Endemol Shine North America. “With this collection of high-quality pots and pans, fans will feel like a true MASTERCHEF Champion in their own kitchens.”

The CHAMPIONS’ Collection comes paired with exclusive, easy-to-follow recipe cards crafted by finalists and winners from the hit culinary competition series. Now available on FusionGuardCook.com starting at $59.99, the collection is offered in the following sets in either orange or gray.

Expanded online and in-store retail availability is slated for Q1 and Q2 2022.

 

Creative Concepts introduces MasterChef-inspired cookware collection

In partnership with Endemol Shine North America, producers of the hit competition series MASTERCHEF, global retail product manufacturer and distributor Creative Concepts has announced the introduction of MASTERCHEF branded Cookware Sets: The CHAMPIONS’ Collection.

“We were inspired to bring the full MASTERCHEF experience, which celebrates the passion and creativity of cooking, to kitchens nationwide through innovative cookware crafted with utmost excellence and driven by family-first safety,” says Sunny Tuli, Senior Vice President of Creative Concepts. “Our goal at Creative Concepts is to help impactful brands bring innovative products to market. This functional cookware will provide consumers with lasting protection and an easy, healthy and stress-free cooking experience.”

The MASTERCHEF CHAMPIONS’ Collection Cookware is suitable for induction, gas, electric or halogen cooking, and is oven-safe up to 400° F. It features five-layer heavy gauge construction for warp-free strength and even heating for all types of cuisines, while the solid riveted cast stainless steel handles with silicone ergonomic grips stay cool and soft to the touch for ultimate ease of use.

The series’ unique Silver Ion Fusion Guard Technology infuses each piece of cookware with silver ions, which have proven antimicrobial effectiveness, while the titanium reinforced non-stick coating provides long-lasting durability and stress-free functionality. All pots and pans deliver an enhanced PFOA-, PFOS- and PTFE-free cooking surface.

“We are thrilled to partner with Creative Concepts for an innovative line of cookware sets infused with Silver Ion Fusion Guard Technology,” says Scott Shillet, Vice President, Licensing, Endemol Shine North America. “With this collection of high-quality pots and pans, fans will feel like a true MASTERCHEF Champion in their own kitchens.”

The CHAMPIONS’ Collection comes paired with exclusive, easy-to-follow recipe cards crafted by finalists and winners from the hit culinary competition series. Now available on FusionGuardCook.com starting at $59.99, the collection is offered in the following sets in either orange or gray.

Expanded online and in-store retail availability is slated for Q1 and Q2 2022.

 

Endemol Shine Brasil teams with Vibra Digital for MasterChef Brasil online store

Endemol Shine Brasil, part of Banijay, and Vibra, a hub of technological solutions based on content consumption data and responsible for the digital strategy of the channels Bandeirantes Group, are launching an official store for the sale of MasterChef Brasil licensed products on the NaPrateleira platform.

MasterChef Brasil, which debuted in 2014, is one of the longest-running series on Brazilian television with 13 seasons so far.

“We always wanted to bring the MasterChef Brasil experience into people’s homes and beyond the screen and through this partnership with Vibra, we have found the best way to facilitate that happening,” says Fernanda Abreu, Head of Licensing at Endemol Shine Brasil. “The NaPrateleira marketplace serves all of Brazil with safety and quality and it is the perfect place for our viewers to purchase licensed MasterChef products.”

Led since 2015 by Abreu, Endemol Shine Brasil’s Licensing department is responsible for representing the company’s brands and characters in the country, transforming entertainment into a complete experience for customers and consumers.

Currently, there are more than 70 products in the new MasterChef Brasil official store and in 2022, Endemol Shine Brasil expects to offer more than 200 items.

Among the MasterChef Brasil items licensed by Endemol Shine Brasil available in the official store are stickers, birthday invitations, decorative bands, Gedex knives, packaging and trays for sweets and snacks, stainless steel tongs, rice moulders, cutters, reels, spatulas, sieves and spoons.

Developer Tilting Point creates new cooking competition game based on Banijay’s hit show MasterChef

Developer Tilting Point has created a new fast-paced cooking competition game based on Banijay’s hit show MasterChef.

MasterChef: Let’s Cook! is available exclusively on Apple Arcade, Apple’s game subscription service that offers access to a growing collection of over 200 games, featuring new releases, award winners, and favourites from the App Store, all without ads or in-app purchases.

Players of MasterChef: Let’s Cook! must choose ingredients, slice, prepare, plate and serve delicious dishes, competing against other players from around the globe. The MasterChef jury evaluates dishes based on the player’s performance and speed. There are opportunities to complete and unlock new recipes, challenges, and mini-games along the cooking journey.

MasterChef is the world’s most successful cookery television format (Guinness World Records), with 64 local versions to-date. Recently hitting a milestone 500 seasons aired globally, MasterChef consistently attracts huge audiences internationally. With more than 90 licensees around the world, the MasterChefbrand also extends into a range of successful commercial activities, with millions of consumer products sold, an extensive publishing range, and live experiences from restaurants to cruises and tours.

MasterChef brand is controlled by Banijay Brands, part of Banijay. The company’s other global brands include Peaky Blinders, Survivor, Temptation Island, Deal or No Deal, Big Brother and Mr Bean.

Banijay Brands cooks up MasterChef condiments with Baxters

Banijay Brands has cooked up a tasty new partnership with the food manufacturer, Baxters to develop a range of branded marinades, dressings, and table sauces for the popular cooking IP, MasterChef.

The new deal – covering the UK and Eire, the Nordics, Benelux, Germany, Czech Republic, and the Middle East – will see the MasterChef food products land at retail later this year. It will also partner with previous MasterChef UK champions Ping Coombes, Thomas Frake, and Saliha Mahmood Ahmed to feature the winning chefs on the packaging.

Each of the champions will vouch for their ‘Champions Choice’ of products, and create bespoke recipes and tips on how to best use these.

Grown over 150 years and four generations, Baxters sits on shelves around the world. The collaboration with Banijay Brands has produced an exciting array of products that stay true to the ethos of MasterChef, giving home cooks the ingredients to transform their dishes from ordinary to extraordinary.

Alice Bernardi, director of international brand licensing at Banijay Brands, said: “With food being such an integral element of MasterChef, it was extremely important for us to find the right partner; with the experience, retail presence, and most of all, passion, for the brand.

“We’ve found all of these elements in Baxters Food Group, and we are confident that together we will bring a product range to consumers that will surprise and delight everyone.”

Matthew Bowler-Jones, European sales director at Baxters Food Group, added: “We are delighted to be partnering with Banijay Brands to launch this innovative new range of condiments. Combining both companies’ passion and strength in food and flavour is sure to be a recipe for success.”

Created by Franc Roddam, MasterChef is the world’s most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally. MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.

The MasterChef brand extends into huge range of commercial activities across consumer products, experiential, publishing, and digital.

MasterChef and MasterChef Junior cook up new toys, games, cookware and experiential deals in the US

Endemol Shine North America has secured a new slate of partnerships for the hit culinary competition series, MasterChef and MasterChef Junior, taking the brand into interactive toys, board games, cookware, and live experiences.

Kicking off the new slate of licensing partners, Abacus Brands, a leader in educational virtual reality toys, will be developing a unique interactive cooking experience with a MasterChef Junior cooking kit. The STEM focused kit features AR and VR technology, allowing kids to learn about cooking techniques, where food comes from, as well as tips and tricks from former MasterChef Junior contestants.

Meanwhile, Wilder Games will be creating the first MasterChef-themed board game for the US market. The board game puts families to the test and will give them the chance to experience the cooking series on game nights with real cooking-themed competition and culinary know-how.

Innovation driven home and lifestyle product makers, Creative Concepts Manufacturing Group will be designing a new line of Masterchef branded cookware featuring its signature 18 Karat Gold and Silver Ion plated finishes. The cookware line will include a full array of saucepans, fry pans, grill pans and casseroles that aim to solve multiple concerns faced by food-loving home chefs.

“We are thrilled to offer the number one food competition franchise to licensees and enter new deals for the US market,” said Amber Sheppo, SVP, licensing, Endemol Shine North America.

“Cooking has always brought families together, and that seems to be true now more than ever. With these latest partners onboard, we are able to provide new experiences for our fans through an array of fresh and unique products in 2021.”

Endemol Shine North America recently announced a range of other partnerships including the opening of the first MasterChef restaurant concept in the US with VC Capital. Meanwhile, Gander Group has signed up for a series of branded kitchen products for the casino industry.

Additionally, the company has extended its partnership with TCG Entertainment, producers of MasterChef Junior Live! with the return of the highly popular live stage show in Spring 2021, visiting over 20 cities across the US.

MasterChef has been renewed for an 11th season on FOX and MasterChef Junior season eight is set to return in the 2020-2021 season on FOX.

MasterChef is part of the global offering from Banijay Brands, the newly-launched division within Banijay which encompasses brand licensing, merchandising, gaming, gambling and music and represents brands from the world’s largest content catalogue, comprising of 88,000+ hours of original programming.

Endemol Shine taps Sagoo for Simon’s Cat. MasterChef, and Peaky Blinders in France

The independent licensing agency, Sagoo has struck up a partnership with Endemol Shine Group to represent the popular Simon’s Cat, MasterChef, and Peaky Blinders brands across select categories in France.

The brands join Sagoo’s impressive portfolio, which includes Rilakkuma, Care Bears, Miffy, Emily the Strange and a number of music brands, including The Beatles, David Bowie, Jimi Hendrix, The Police, Led Zeppelin and more.

The popular animation, Simon’s Cat, made its debut ten years ago in viral video Cat Man Do, by illustrator and animator, Simon Tofield. The charming yet mischievous cat now stars in 100 short black and white shorts, which are watched worldwide in over 100 countries, with 7 million fans on Facebook, 2 million followers on Instagram, and more than 1 billion views on YouTube.

MasterChef, meanwhile, aired for five successful series on TF1 in France and the show has been produced in 63 countries worldwide, broadcasting in more than 200 territories. MasterChef has become a number one rated show from the UK to Australia, Italy to Israel, U to Brazil and beyond. Created by Franc Roddam, the culinary talent show is watched globally by over 250 million viewers, transforming over 100 amateur chefs into professionals. 

Peaky Blinders is an award-winning series for BBC One and Netflix produced by official brand owner Caryn Mandabach Productions and by Endemol Shine Group’s Tiger Aspect Productions. Distributed by Endemol Shine International, five series have aired on the BBC and Netflix with a stellar cast of actors including Cillian Murphy, Helen McCrory and Paul Anderson.

Endemol Shine Group represent a range of global ancillary rights for Peaky Blinders and already has an emerging licensing programme in France, attracting a loyal fan base on Arte where it airs alongside Netflix. Endemol Shine already partner with Larousse in France with retail book and gifting ranges. 

Sagoo will now be working across select categories for the three brands and the team will first focus on apparel, accessories, homewares, gifting, promotions and publishing.

Veronique Pichon, president of Sagoo, said: “We are thrilled to be working with Endemol Shine Group on such prestigious brands across a wide audience and we’re looking forward to presenting them to potential licensees to get the consumer products programme up and running in France.”

Jane Smith, director, brand licensing and strategy at Endemol Shine Group, added: “Sagoo has a fantastic reputation of extending brands with consumer products in France and we are thrilled they will represent the three premium titles of Peaky Blinders, MasterChef and Simon’s Cat. France is a key market to strengthen the growth of our brand licensing business and this partnership proves our ambitions for the territory.”

In July 2020, Endemol Shine Group was acquired by Banijay, creating the world’s largest international content producer and distributor spanning 22 territories with over 120 production companies and a multi-genre catalogue boasting over 88,000 hours of original programming.