Marks & Spencer launches collaboration with SmileyWorld

Marks & Spencer has collaborated with SmileyWorld to create an exclusive capsule collection of clothing, footwear and accessories for kids, launching in store and online from 10 February.

Designed to celebrate positivity, the unisex pieces feature fun, uplifting slogans, with bright eye catching colours, and include nostalgic tie dye clothing and accessories.

An M&S spokesperson said: “With SmileyWorld being a proven evergreen trend in the kidswear arena, the collaborative collection offers unique prints with SmileyWorld icons. With popping tones and fun shapes, this collection is all about embracing uniqueness and not being afraid to be playful with style.”

The SmileyWorld collection will be available exclusively at M&S Online at and in-store from 10 February.

Prices range from £10-£20.

Sanrio and Marks & Spencer launch extensive Mr Men & Little Miss clothing, accessories and bedding range

Sanrio has launched a new collaborative collection of clothing, accessories, and bedding with Marks & Spencer for its iconic Mr Men and Little Miss brand with a range featuring an ensemble cast of Roger Hargreave’s best-loved characters.

The launch arrives as part of the ongoing celebrations of Mr Men and Little Miss’ 50th anniversary and has been designed to evoke nostalgia with parents and inspire imagination in children alike.

Launched on February 4th, the collection feature favourites such as Mr Happy, Little Miss Sunshine and more. With a wide choice of exclusive designs, the range includes daywear, sleepwear, accessories and bedding.

Featuring practical rompers for newborns, joggers and jeans for everyday comfort, printed hoodies, cosy pyjama sets and fun accessories, the collection boasts that ‘there’s something for every kid.’

Favourites from the new range include the Mr Happy ‘Smile Often’ Sweatshirt, Mr Strong ‘Strong and Fearless’ top, and the Mr Men ‘Better Together’ Pyjama Set.