Tom Daley launches line of knitting kits on

The celebrity collection the nation has been waiting for is finally here: Made with Love by Tom Daley – a line of the Olympian’s very own knitting kits – is now available to purchase exclusively on

Tom hopes these kits will aid people’s mental wellbeing, giving the nation the chance to unwind and get rid of any stress or anxiety.

The designs include sweater vests, a bubble cuddle cardi, a colourful flamingo and a hat and scarf. Each kit contains everything you need to make your knitted creation and every little detail has been carefully considered. The designs use 100% merino wool, sourced from happy sheep, which, as Tom says, is “just so soft and squishy, like a warm cuddle.”

Everything in the box can be used again or recycled; even the instructions in the box are printed on a 10x10cm card, so purchasers can use it to measure their tension square. Designed for beginner knitters, the kits will help newbies learn new skills too, with helpful videos to explain new techniques along the way.

Tom says: “I do think I have crafting to thank for the way I was able to compete at the Olympic Games. During Covid, at the Olympics we couldn’t do anything, we couldn’t go outside, we couldn’t go and interact with anyone else, so we had to find something else to distract ourselves from it and honestly that was where my Olympic knitting project came about.
My baby, if you like, Made with Love by Tom Daley started on my Instagram. I started off learning to knit with kits and the fact I’ve been able to design some of my own and share my love of knitting with other people is super exciting. I didn’t want anything to be too difficult so they are very much on the beginner to easy scale. There are lots of different designs – we’ve got a Christmas jumper, a cardigan, a vest, we’ve got some flamingos, stockings, hats, scarves, and a blanket as well.
My next thing is the Minister of Knitting and I’ll get knitting and crafts into schools as part of the curriculum. I think it would be an amazing thing for kids to learn to unwind. I think people would really like it.”

You can listen to The LoveCrafts Show x Tom Daley here.