Mad Beauty become year-round gifting partner for Boots with Never Too Old For range

The health and beauty outfit, Mad Beauty has become a year-round gifting partner for the high street retailer, Boots, thanks to the launch of its Never Too Old For range of fully licensed products.

Under the new deal, Mad Beauty’s range of bath and body creations – which feature classic Disney characters – will become a part of the UK retailer’s year-round beauty and gifting collection. The extended partnership was drawn up following the strong Christmas performance of Mad Beauty’s licensed and new ranges.

A spokesperson from the Boots buying team, said: “As a lifelong super-fan, it’s extra exciting to be working with Mad on this project. Our priority at Boots is to make sure we can offer the very best products to our customers in stores and on

“It’s great to be working with such a creative and forward-thinking brand such as Mad Beauty and to be able to bring ideas in my head to life! After a great performance at Christmas, it was the logical next step to include the collection in to our year-round gifting assortment.”

Mad Beauty’s managing director, Trevor Cash, added: “We have always said that a gift is not just for Christmas and here at Mad HQ we are really excited that our customers will be able to enjoy our fun beauty gifting items all year.”

Even in the toughest of years, Mad Beauty has continued to see ‘huge UK and international expansion’ and both Disney and Boots have been valued partners in helping drive this growth for the company.

Mad Beauty extends Warner Bros. partnership to welcome Looney Tunes to the portfolio

Mad Beauty is welcoming classic cartoon characters Bugs Bunny, Tweety, Sylvester, and Taz to its growing portfolio of licensed beauty products with the launch of its official Looney Tunes collection.

Developed in partnership with Warner Bros. Consumer Products, the new collection is an extension of the collaboration that saw the pair launch the Friends inspired line-up last year.

The Looney Tunes inspired collection is a new range spanning sheet face masks, hand cleansers, scrunchies and more, all timed with the with highly anticipated upcoming release of Space Jam: A New Legacy. The initial collection consists of 11 pieces of beauty, bath and body treats.

Trevor Cash, owner of Mad Beauty, said: “I absolutely loved Looney Tunes as a child so to be involved in bringing product to market with these characters now is a real treat. Our creative team has done an amazing job. These products tie in to our ‘Never Too Old for’ range perfectly, and we think our customers will love them too.”

The Mad Beauty x Looney Tunes Collection includes a Sheet Face Mask Collection, Clip & Clean Hand Cleansers, Scrunchies, a Beauty Blender, a Bugs Bunny Head Band, and Individual Sheet Masks.

Mad Beauty has previously reported huge growth in the last 18 months through international expansion. The company expects continued growth through 2021 as it plans to launch a number of collections this spring and beyond. This focused strategy confirms Mad Beauty’s confidence in their new collections and the beauty gifting industry overall. 

Mad Beauty confident of ‘flourishing beauty gifting market’ with extensive Mickey and Friends collection

Mad Beauty has expressed its confidence in the gift market with a follow up collection of its original Disney Mickey and Minnie line featuring a new slate of on-trend products, tapping directly into the need for friendship and kindness in the midst of the coronavirus crisis.

Developed by Mad Beauty’s creative director, Julia Cash, the new range of Mickey and Friends designs takes inspiration form the nostalgia of the original cartoons, with the addition of vibrant colours and bold outlines across a new 35-piece collection.

The expansive range has been developed in a show of confidence that the gifting market “will flourish” over the coming year.

The new line spans clay masks, bath jellies, bubble bath, lip balm tins, and bath fizzers, make up bags, and sheet masks.

Julia Cash, creative director and owner of Mad Beauty, said: “We are so proud and excited as a creative team to launch this beautiful Disney Mickey & Friends inspired bath & body collection. We have introduced new SS21 gifts such as tubs of Clay Mask and Bath Jellies. 

“Some might think we are brave (Mad even!) creating so many new collections with the last 12 months, but we are confident that the gift industry will flourish and as a brand we stay fresh and on trend whilst maintaining the Mad Beauty fully compliant quality to give retailers and shoppers something different, which they expect from us and means they come back time and time again.” 

Mad Beauty has seen huge growth in the last 12 months through international expansion and is now following its strategy of further growth through 2021 and beyond.

“Launching such a huge collection for Spring confirms our confidence in the new collections and the beauty gifting industry overall,” the firm said in a press statement.

Mad Beauty details full Warner Bros. Friends range as it readies for retail launch

The health and beauty specialist, Mad Beauty has witnessed the arrival of its Warner Bros. Friends collection, and could the company be any more excited? Going by the press release, it would appear the team has reached maximum excitement capacity, because for the first time, the iconic ’90s sitcom is making its way to the beauty aisles.

Announced at Spring Fair 2020, Mad Beauty is now ready to reveal its full Warner Bros Friends collection – the first collaboration with Warner Bros. since signing agreements earlier this year.

The launch collection features 15 pieces of beauty, bath, and body essentials, as well as a line up of lifestyle accessories. From pampering Turkey Sheet Face Masks, Advent Calendars, Eyeshadow Palettes, to Clip and Clean Hand Cleansing Gels, the new collection includes everything to bring the hilarity of Friends this autumn.

The full range includes a Central Perk Lip Balm Trio, Turkey Face Mask, 12 Days of Bath Fizzers, Iconic Yellow Frame Eyeshadow Palette, Pizza Box Bath Salts Selection , Silicone Coffee & Frame Hand Gel, Turkey Tangle Brush, Lobster Hand Cream Set, Quotes Clip & Clean Hand Gel, Regina Phalange Wearable Lip Balm, You’re My Lobster Bath Fizzers, Turkey Shower Cap, Central Perk Pamper Trio, Rescue Mask Set, and a Coffee Cup Lip Balm Duo.

“The level of interest and pre-orders in this range at shows and through sneak previews has been huge, and we are confident that this will be one of the best collections to date,” said a representative of Mad Beauty. “Could it be any more exciting?”

Mad Beauty partners with Warner Bros Consumer Products for Friends, DC, and Looney Tunes lines

The UK bath, body, and cosmetics specialist Mad Beauty has detailed a new partnership with Warner Bros Consumer Products to develop a collection inspired by its iconic brands Friends, DC, and Looney Tunes. The new deal and subsequent collection will bolster the firm’s plans for growth across the UK and US.

The partnership marks another milestone for Mad Beauty who has cited ‘extraordinary growth’ over the last two years in home markets. Already 2020 has seen announcements including international extensions of existing brand licenses, the launch of Mad Beauty USA, and establishing new warehouse and fulfilment support.

The first collaboration coming out of the new partnership with Warner Bros. Consumer Products will be a collection inspired by the hit television series Friends. The assortment will launch into market from AW20, consisting of Eyeshadow Palette, Lip Glosses, Make-up Brushes, Face Masks, Shower hats, and more.

“We see ourselves as a beauty company that makes gifts rather than a gift company that makes beauty products and we believe that combining our experience in producing high quality beauty, bath and body ranges with some of Warner Bros’ most iconic characters is a winning formula that retailers will enjoy offering and fans will love,” said Mad Beauty’s managing director, Trevor Cash.

“We’re excited to partner with Mad Beauty on this wonderful new collection. This collaboration provides a great opportunity for fans to celebrate their favourite characters and incorporate them into their daily lives, said Rachel Wakley, general manager UK & Ireland, Warner Bros. Consumer Products.


Mad Beauty lands exclusive Superdrug deal for its Disney’s Mulan beauty and lifestyle range

The health and beauty specialist, Mad Beauty is readying itself for the cinematic debut of Disney’s live action remake of Mulan with the launch of a new range of Mulan licensed beauty, bath and lifestyle products exclusively with Superdrug.

Ahead of the film’s March 27th UK release date, Mad Beauty has developed an extensive range, spanning pampering face masks, cherry-blossom make-up brushes, hair clips, bath fizzers and more.

The Disney Mulan range launched exclusively at Superdrug stores and online on Wednesday, February 26th.

The Disney Mulan Face Mask, Mulan Hair Clip Set, and Chinese cherry blossom Disney Mulan Bath Fizzers are joined by the Mulan Hairbrush set, and make-up brush set. The range also includes a Disney Mulan Lip Balm, Disney Mulan Bath Tea, Disney Mulan Bath and Body Set, and Disney Mulan Eyeshadow Palette.

Mad Beauty has had an ongoing partnership with Superdrug for the past three Christmas seasons. The new Disney licensed Mulan deal will see Mad Beauty extend its range into twice the number of Superdrug stores from this spring.

Trevor Cash, managing director at Mad Beauty, said: “We are very excited about this exclusive Mulan collection. Superdrug has been a valued partner of Mad Beauty’s for the last three Christmas seasons, so to have the opportunity to launch a full range on a FSU in twice as many stores as normal in spring is a fantastic bonus.

“We are very proud of the beautiful collection developed together to coincide with the launch of Mulan movie launch and would like to thank Superdrug and Disney for their support.” 

Mad Beauty to break US market and secures new Warner Bros partnership

The London-based Mad Beauty is taking on the US market, thanks to a new partnership with Diverse Marketing and Total Business Fulfilment, through which the licensed health and beauty products specialist will be provided with all it needs to break the American market.

This will include the provision of back office services, warehousing, and distribution support, providing the company with the infrastructure needed for country-wide distribution of its product line.

Established for over 20 years, Mad Beauty has seen major recent growth here in the UK and across Europe. The team also recently had its Disney license extended to the US market, as well as Canada, Brazil, and Mexico.

Wes Hardin, president of Diverse Marketing, said: “Diverse Marketing Nation could not be more excited to partner with such a dynamic organisation. Mad Beauty has entered the US market by storm, and we foresee a long and successful partnership.”

Further boosting its licensing business, Mad Beauty has recently signed with Warner Bros to bring some of the studio’s best-loved properties, including the Friends license, to the health and beauty range.

Mad Beauty CEO, Trevor Cash, said: “It is a great honour to be able to bring our products to the US marketplace, especially as this includes some of America’s most iconic brand names.

“We hope US customers will enjoy our unique mix of fun and creative packaging in combination with the high-quality ingredients all at a great price.”

The collection will make its US debut at Atalanta Gifts, as well as at Las Vegas, Minneapolis, and Seattle gift fairs.