Another win for licensed toys as Star Wars, WWE and Super Mario land Smyths’ top toys for Christmas top spots

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the space this year.

Licensed toys have once again featured heavily in the retailer’s top ten picks, with LEGO Super Mario, Star Wars Mandalorian, and Barbie making their appearacne alongside pre-school staple PAW Patrol, and the universally popular Pokemon and LOL Surprise toy brands.

Sinead Byrne, joint head of marketing at Smyths Toys, said: “We are excited to announce our Top 10 Toys for Christmas, and it was a difficult choice again this year. We have some cool characters from L.O.L. Remix and Pokémon to Mario and The Child, as well as our exclusive Wrekkin’ Slambulance, as seen live on WWE last week.

“PAW Patrol has entered the age of dinosaurs, and Barbie’s Princess Adventures are hot to trot. Mix up game night with Monopoly for Sore Losers, Mini Brands Mini Mart shelves are full and ready to go and the Present Pets unboxing experience is sure to delight any child this Christmas.”

The toys all feature in the newly released Smyths Toys catalogue and are available in all stores nationwide. 

Smyths Toys Superstores now trades from over 130 stores across the UK and Ireland. Catering for all ages, the leading toy retailer offers a huge range of toys, video games, bikes and baby products, including all the top brands.

Top Toys 2020 – Click here 

Smyths Toys Superstores Top Toys List:

  • WWE Wrekkin’ Slambulance
  • Pokémon Carry Case 
  • Star Wars Mandalorian The Child Animatronic 
  • L.O.L. Surprise! O.M.G. Remix 4-in-1 Plane and Remix dolls 
  • Barbie Princess Adventure Prance & Shimmer Horse
  • Present Pets 
  • LEGO Super Mario Starter Set
  • Monopoly Sore Losers 
  • PAW Patrol Dino Rescue Dino Patroller Motorised Team Vehicle with Chase & T-Rex

  • Mini Brands Mini Mart

MGA Entertainment partners with Uniqlo for exclusive LOL Surprise fashion line

MGA Entertainment has partnered with the fashion label Uniqlo for a nw LOL Surprise by Uniqlo fashion capsule, to launch across stores this April.

The new product assortment will include LOL Surprise t-shirts for young fashionistas. There will be familiar LOL Surprise brand attributes incorporated into the styles and messages that empower fans to be themselves.

As part of the launch, a new stop motion video will be released showcasing two of the new styles. The video features signature LOL Surprise dolls, Diva and Queen Bee, who embark on a fashion journey that ends in an epic runway show. The video will be featured in Uniqlo’s retail stores and digital/social, as well as shared with LOL Surprise fans around the world on the brands’ social channels.

Having debuted in December 2016, LOL Surprise has become a worldwide phenomenon and was named once again the Toy of the Year at this year’s TOTY Awards ahead of New York Toy Fair.