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Tag Archives: LOL Surprise

DJ Murphy scoops Launch of the Year for LOL Surprise Magazine at ACE Awards

DJ Murphy has been handed the prize for Launch of the Year with its LOL Surprise Official Magazine at this year’s ACE Newspaper and Magazine Awards. The new title launched in March last year as a four-weekly publication with every issue bagged and offering branded cover gifts. By the end …

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How are toy firms building franchises out of collectables?

Similar to the likes of Pokemon that sprang from the screens of early handheld gaming systems to television, cinemas and shop windows, so too are hit toys outgrowing the toy shelves and building franchises across entertainment and merchandising. Here, Jack Ridsdale examines how the collectable toymakers are building franchises

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From Star Wars and PAW Patrol to LOL Surprise and Hatchimals: Check out the full Dream Toys listing

Decided by a panel of leading toy retailers, The Toy Retailers Association’s DreamToys list is recognised as the UK’s most accurate predictive list available, providing consumers with expert insight into what will be the most popular toys this Christmas.

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