Bazooka Candy Brands extends licensing relationship with LMA to include Ring Pop brand

Lisa Marks Associates, Inc. (LMA) has been appointed as licensing agency to represent the iconic Ring Pop brand. LMA will be developing the licensing program across all product categories, including frozen novelties, powdered and ready-to-drink beverages, personal care, toys and games, apparel and accessories, gifts, novelties and collectables, stationery and party goods, pet products, home décor, digital games and more. The programme will focus on North America with planned new partnership launches beginning Q4 2021.

Launched in 1977, Ring Pop features an iconic gem-shaped hard candy on a wearable ring. Today Ring Pop enjoys nearly universal (98%) awareness and is a consistent top 20 performer in all-outlet non-chocolate candy sales. The innovative oversized gem candy comes in a variety of colourful fruit flavours.

LMA was selected as the licensing agency for sister-brand Bazooka in 2020 and has been building a robust programme including product collections within apparel and accessories, toys and collectables, sporting goods, precious metals, home décor, sports nutrition and more.

“We love working with the talented Bazooka Candy Brands team and are excited to partner with them and bring to life the many creative facets of the storied Ring Pop brand,” says LMA President Lisa Marks. “Ring Pop is a pop-culture icon enjoyed by all – the uniquely fun and playful aspects of this brand lend itself to endless creative licensing opportunities that brand fans will love.”

“Having worked with LMA over the past year to develop and launch the exciting Bazooka licensing programme, we are thrilled to extend the relationship to now include Ring Pop,” says Becky Silberfarb, Senior Director of Marketing for Bazooka Candy Brands. “We know there are a great amount of licensing opportunities across categories for Ring Pop to inspire more fun and memorable ways for fans to connect with our brand.”

Bazooka Candy Brands, a division of The Topps Company, manufactures and markets the popular lollipop brands Ring Pop, Push Pop, Baby Bottle Pop and other candy and gum products, including the iconic Bazooka Bubble Gum.




Perfetti Van Melle grows Mentos licensing programme with US partner Sterling Teal

The confectionery specialist, Perfetti Van Melle is expanding its Mentos licensing programming with the help of its US licensing agency, Lisa Mark Associates and its new partnership with the auto air care manufacturer, Sterling Teal International.

Together, the partnership will launch a range of eight scented auto air fresheners, each capturing the Mentos flavour profiles, including its signature flavour, cool mint, as well as several fruity flavours. The range will be available at retailers across the US, as well as in Canada, Puerto Rico, Dominican Republic, Mexico, Guatemala, Honduras and El Salvador.

“We are thrilled to be launching the Mentos Auto Air freshener program with Sterling Teal International,” said Lisa Marks, president of LMA. “Sterling Teal has done a terrific job leveraging the Mentos equities of freshness, great flavors and fun with products that will enhance any driving experience.”

John Walsh, president of Sterling Teal, added: “Working with LMA and Perfetti Van Melle to create and launch this exciting new line has been a great experience for the entire Sterling Teal team. We have developed a unique line of automotive air fresheners, which provide the consumer with a “fresh” aroma profile.  The response from regional and national retailers has been phenomenal.”

Sterling Teal joins a growing line-up of Mentos partners, including leading apparel licensee, C-Life, mask licensees, Trevco and JLB Holdings, new sock and boxer partner, Odd Sox.

Mentos partnerships will also be developed in additional categories of sugar scrubs, colour cosmetics, deodorant, lip gloss, nail polish and fresh wipes.

Skateboarding brand DGK carves out new Otter Pops collab for US nostalgia chasers

The skateboarding and lifestyle specialist, DGK has struck up a new partnership with Jel Sert to bring the popular US brand Otter Pops onto the skating scene with a new, nostalgia-driven collection of apparel, accessories, and skateboards. The deal was brokered by the licensing agency Lisa Marks Associates.

Celebrating the 50th anniversary of Otter Pops, the capsule collection will be launched with Zumiez and other key DGK accounts.

Founded in Hollywood in 1970, Otter Pops is a beloved treat and pop culture icon that has captivated hearts across the US for generations. Otter Pops is widely recognised as the number one selling ice pop on the west coast with national distribution and a cast of classic characters.

DGK is Dirty Ghetto Kids, a clothing, skateboard, and accessories line created by Stevie Williams in 2002. Growing up on the streets of Philadelphia, Williams and his crew of friends took to calling themselves “Dirty Ghetto Kids”. Years later, Dirty Ghetto Kids is now seen on street smart folks all over the place, with worldwide recognition of the DGK brand, and its graffiti-inspired designs.

“The new DGK x Otter Pops program will be loved by DGK and Otter Pops fans across America,” said LMA president Lisa Marks. “What better way to celebrate fan favourite Otter Pops 50th Anniversary than with an awesome DGK tee shirt, sweatshirt, socks and skateboards.”

“Otter Pops is essential to the streets like DGK,” said Williams, founder/owner/pro skateboarder of DGK. “The best go-to freezer snack in the game mixed with skateboards. A true kids favourite.”

“We couldn’t be more excited about the opportunity and timing to partner with DGK for Otter Pops 50th Anniversary,” said Kyle Harrington, brand manager of Otter Pops. “An Otter Pop in one hand and a skateboard in the other – name a better combo.”