Gola partners with Global Brands Group to launch new apparel collection across Europe

The British heritage sports brand, Gola and the European division of Global Brands Group Holding Limited, have signed an exclusive multi-year partnership to launch a new Gola-branded apparel collection, in a new deal brokered by IMG.

The new line will be available for purchase across Europe and Russia in selected fashion and department stores, beginning in February 2022. It will include t-shirts, sweatshirts, tracksuits, and jackets. Gola plans to extend the collection to include kids’ apparel, accessories, socks, sleepwear, and underwear.

“Gola is an iconic, beloved British brand that has built its reputation over 115 years,” said Eno Polo, president of Europe for Global Brands. “We’re thrilled to be partnering with the brand and leveraging our expertise and resources throughout Europe at every stage of development, from concept and design right through to sourcing, manufacturing, distribution and marketing.

“This new collection stays true to Gola’s origins as a heritage sports brand, while offering contemporary authenticity and wearability.”

Founded in 1905, Gola is an internationally recognised lifestyle brand renowned for its British roots, personality and strong sporting heritage. The new apparel collection will celebrate this by merging original Gola styles with contemporary designs and the latest trends.

“Our customers expect the best combination of quality, heritage and on-trend design and this new apparel collection delivers all of that,” said Gola’s managing director, Tony Evans. “We’re extremely pleased to be partnering with Global Brands to launch this new range that builds on our sportswear pedigree with up-to-date styles that will appeal to both new and existing Gola fans.”

Natalie Horne, associate vice president of licensing at IMG, added: “We are really excited about this collaboration between Gola and Global Brands, and to be combining Gola’s unique style with the latest fashion trends for the brand’s first European-wide apparel collection. We have no doubt the new collection will be very popular.”

The Laughing Cow partners with Korean street brand MARKM for apparel and accessories

The French premium cheese brand turned lifestyle icon, The Laughing Cow has partnered with the Korean street casual brand, MARKM to launch a new range of laughing licenses apparel and accessories.

In a deal brokered by Infiniss, the non-food licensing agent for The Laughing Cow, Kiri, and Belcube brands in Korea, the range will consist of short sleeved t-shirts, bucket hats, umbrellas, eco-bags, and socks.

The Laughing Cow has earmarked 2021 as the year of particular note for the brand, being not only the 100th anniversary of the IP, but also the Year of the Ox. The launch of the MARKM range will take place on April 1st this year.

The range will land exclusively on the Kakao Talk platform, a popular platform among MZ generation. It will then launch at three brick and mortar MARKM stores.

“We hope that this collaboration product will help consumers get the healing power of laughter for a while,” said professor Noh Soo-seop, the project director of the collaboration.

“Thanks to this brand new MARKM x The Laughing Cow collaboration, The Laughing Cow licensing programme is reaching a new step in Asia and asserting the Laughing Cow as a lifestyle brand,” added Patrick Tamburlin, Bel Licensing director.