Floral Street expands Van Gogh Museum partnership with home fragrance collections

In 2021, the collaboration between British “clean” fragrance brand Floral Street and the internationally renowned Van Gogh Museum, Amsterdam, introduced vibrant vegan fragrance Sunflower Pop to the world. Following its success, the partnership is extending, in summer 2022, into two ethical home fragrance collections.

Once again inspired by Van Gogh’s iconic Sunflowers (1889), and also by his Almond Blossom (1890), Floral Street and the Van Gogh Museum have endeavoured to capture the mood and emotion of these renowned masterworks through the sensory experience of home fragrance.

“So many loved our bright and happy Sunflower Pop fragrance, that they wanted their homes to smell like it too,” says Michelle Feeney, Floral Street’s founder. “But this time we have also been inspired by Van Gogh’s Almond Blossom, creating two different facets of his masterworks. Van Gogh brought the plants to life visually and we are bringing them to life in our clean fragrances.”

Bursting with optimism, the new Sunflower Pop home collection evokes the warmth of Provence, while the serene Sweet Almond Blossom range boasts a fresh aroma reminiscent of the first buds of spring, bringing a tranquil and mellow ambiance to the home.

Ian Wickham, director at Licensing Link Europe – which represents the Van Gogh Museum in the UK and Ireland – is excited to see the home fragrance collections’ impact at retail. “This extension to the Floral Street range has been as carefully planned, researched and considered as the launch of our Sunflower Pop fragrance, so we are all hugely excited to see the reaction when the range goes live,” he says. “The team have done an incredible job.”

The collections include vegan wax candles made from sustainably sourced rapeseed and coconut oil, with unbleached cotton wicks; naturally derived vegan oil diffusers; 100% plastic-free scented reeds and non-toxic, alcohol-free room fragrances, with products presented in exclusively designed FSC certified recyclable packaging.

Marijn Veraart, Licensing Manager at the Van Gogh Museum, says:  “We’re so proud of this range extension to the already incredibly successful Sunflower Pop parfum. Moving into home fragrances was the obvious next step and we are all hugely excited by these new developments. A huge thank you to an amazing team who have worked so hard to make this a reality.”

 

 

 

Van Gogh Museum secured fragrance partner in Floral Street through Licensing Link Europe deal

Licensing Link Europe has secured a new partnership between the independent, clean and sustainable fragrance brand, Floral Street, and the internationally revered Van Gogh Museum. The four year deal will see a line of fragrances and scented home products celebrate the works of Vincent Van Gogh.

A first of its kind collaboration, the partnership will explore how the artist’s passion for the natural world has inspired sustainable scent creations.

“I’m honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum. Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday. Through this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet,”  said Michelle Feeney, founder of Floral Street

The partnership will see the first global launch in August 2021, and it will bring to life the beauty and optimism of one of Vincent van Gogh’s most famous masterworks. 

Floral Street and the Van Gogh Museum share a mission to inspire a diverse audience for future generations. Our collaboration offers a fresh and different way to experience the art of Van Gogh,”  said Emilie Gordenker, General Director, Van Gogh Museum.

Blueprint Collections’ Van Gogh Museum range sees significant success online and in stores

Licensing Link Europe is celebrating the ongoing strong sales, retail support for, and significant success of Blueprint Collections’ range of stationery and gift items based on the the internationally revered art brand, The Van Gogh Museum.

The range – which consists of 21 items – launched before Christmas in John Lewis stores and online, as well as with Amazon, where it has its own dedicated page, and through which the range has achieved a sell out success.

The artwork on the products, including an umbrella, compact mirror, wash bag, jotter and pencil case, features key pieces from the Van Gogh Museum collections such as Almond Blossom, Sunflowers Pink Peach Tree, and Self-Portrait with Pipe and Straw Hat. The artist’s letters have also been utilized as design elements across the range.

In addition to launching in the UK, the range is also available internationally in Papelaria, Chile, Galaries Lafayette in France, and distributed by Jasnor in Australia.

Further product development for this year will include office accessories and storage items.

The deal with Blueprint Collections was secured by Licensing Link Europe, the UK and Ireland agent for the Van Gogh Museum.

Lisa Shand, MD, Blueprint Collections, said: “We have had a tremendous response to the launch of the Van Gogh Museum stationery and gift range not only in the United Kingdom but internationally. The range itself developed alongside the museum’s team has proved a great success in terms of sell-through. And we look forward to extending the range later this year, focusing on working from home, including storage and office accessories.”

Chris Taday, director Licensing Link, said: “From signing the license to launching the product range, this has been a collaborative effort with all parties. As we move forward into this year, we are pleased with how the Van Gogh Museum licensing programme is maturing – supported by best-in-class licensees and partners.”

Elsewhere, ASOS is continuing to support a range of Van Gogh Museum t-shirts from The Collective, designs including Sunflowers.

Further new launches for 2021 will come from Danilo (diaries, calendar, and greeting cards) as well as the launch of Ecoffee Cup with its range of reusable cups available from March.

Poetic Brands to make an impression with Van Gogh Museum apparel and travel collection

The popular apparel licensee, Poetic Brands is looking to make an impression next year when its new partnership with the Van Gogh Museum will witness the launch of a comprehensive range of men and women’s apparel, along with a collection of travel accessories.

The deal – brokered by Licensing Link Europe, who managed the rights for the Van Gogh Museum – taps into the current consumer demand for iconic and well-known pieces to be incorporated into their daily lives. The new range is due to launch in the UK next year and has already garnered strong interest from retail.

Following the death of the renowned artist, Van Gogh’s brother Theo and his wife managed the works, before their son, Vincent Willem, founded the Vincent Van Gogh Foundation in the ’60s. He went on to build the Van Gogh Museum in Amsterdam to preserve the family’s collection for future generations, which now houses the world’s largest compilation of works by the artist, with over 200 paintings,500 drawings and more than 700 letters.

“Van Gogh is universally recognised and we are excited to create a brand new range for the property, bringing it further into the lifestyle of the modern consumer,” said Elliott Matthews, executive director of Poetic Brands. “It is unique in our portfolio, and we have already been overwhelmed by the reaction of retailers to the proposed lines.”

Chris Taday, director of Licensing Link, who brokered the deal, added: “We’re thrilled to have Poetic Brands on board for this prestigious property. The team work tirelessly to create on-brand and on-trend designs which appeal to both retail and consumers alike. We’re very much looking forward to seeing the final pieces.”

Licensing Link Europe named worldwide licensing agent for Monty & Co

Licensing Link Europe has been appointed to represent the worldwide rights to develop a licensing and merchandising programme around Monty & Co, a new pre-school puppet series from Pipkins Productions.

The series – which completed production of 34 x 11-minute episodes in February – has already been acquired by CBeebies and started airing on the channel from July, 25 this year and thereafter on the iPlayer. At this stage, 52 x 11-minute episodes are planned.

Each episode is written as a mini-drama in the life of wallaby Monty and an eclectic group of characters living above a ‘mend, reinvent and recycle’ shop. Episodes deal with everyday issues of sadness, anger and fear, however all stories and themes are delivered with comedy and song in a happy, safe and loving environment.

Monty & Co has been created by Pipkins Productions, a collective of artists who have previously worked on Pipkins with Hartley Hare (which ran for over ten years in the UK) and subsequently on the Muppet movies, Avenue Q, Spitting Image, the PG Tips Monkey, Mopatop Shop, Chucklevision, Coronation Street and The Famous Five among others.

Licensing Link Europe will initially be targeting categories including toys, publishing, arts and crafts, role-play, nightwear and daywear.

Ian Wickham, director at Licensing Link Europe, said: “The calibre and collective resumés of the team behind Monty & Co are like a list of ‘who’s who’ in both children’s and adult drama and entertainment. The storytelling, the songs, the production quality and puppetry have a wholesome charm that stands this show apart from anything else on television and FVOD in the UK.

“We believe parents will be very enthusiastic about the content and structure, as Monty & Co delights and enchants their pre-schoolers with its imagination, role-play, fun and a healthy dose of slapstick silliness. It’s gently educational too.”

Nigel Plaskitt, executive producer of Monty & Co, added: “High quality merchandising and publishing are really important to us.  We have always had an overall view of the whole project of reaching out to children and their families, taking the characters into their homes and everyday life.”.

 

Molang goes for millennials and Gen Zs in Animal Crossing: New Horizons in game partnership

Molang has launched five in-game looks on the video game smash hit, Animal Crossing: New Horizons, as part of the brand’s global strategy to reach millennials and Gen Z audiences.

A collection of five Molang player accessories are now available in the official shop, with free download friend codes hosted on Molang’s official Facebook , Instagram and YouTube channels. Millimages has confirmed that it will be supporting Molang’s apparel licensees in the promotion of their collections through Animal Crossing.

The new tie-up continues a busy period for the brand – which is represented in the UK and Ireland by Licensing Link Europe.

A Molang music album has notched up significant success on streaming platforms including Spotify, Deezer, Apple Music and Amazon. The ten songs are streamed over 40,000 times per month on Spotify and 20,000 times on Apple Music. Millimages supported the launch with nine animated video clips which are available on the Molang YouTube channel and have received more than one million views.

Meanwhile, Molang filters on Facebook and Instagram have proved popular since their launch in April and a reported 5,000 pictures are taken per week, generating more than 300,000 impressions.

The company is also busy developing an English version of the Molang website for Q4 2020, which launched in French in May 2019 and welcomes 10,000 visitors per month.

Lise Cosentino, director of marketing and communication at Millimages, said: “Molang may have found international fame on the internet, but we’re extending its rapid digital growth by tapping into the lifestyle activities our target audiences enjoy – including gaming. Partnering with Animal Crossing: New Horizons further demonstrates that Molang is more than a hit TV animation.”

Ian Wickham, director at Licensing Link Europe added: “This further emphasises the support that Millimages is providing, to ensure Molang continues to build at pace with the core consumers and in the right places.

“The dynamics of brand engagement have changed significantly since the start of the year and so to be involved with one of the stand out successes – Animal Crossing: New Horizons – highlights the appetite Millimages have for the properties’ success.”

 

Molang goes for millennials and Gen Zs in Animal Crossing: New Horizons in game partnership

Molang has launched five in-game looks on the video game smash hit, Animal Crossing: New Horizons, as part of the brand’s global strategy to reach millennials and Gen Z audiences.

A collection of five Molang player accessories are now available in the official shop, with free download friend codes hosted on Molang’s official Facebook , Instagram and YouTube channels. Millimages has confirmed that it will be supporting Molang’s apparel licensees in the promotion of their collections through Animal Crossing.

The new tie-up continues a busy period for the brand – which is represented in the UK and Ireland by Licensing Link Europe.

A Molang music album has notched up significant success on streaming platforms including Spotify, Deezer, Apple Music and Amazon. The ten songs are streamed over 40,000 times per month on Spotify and 20,000 times on Apple Music. Millimages supported the launch with nine animated video clips which are available on the Molang YouTube channel and have received more than one million views.

Meanwhile, Molang filters on Facebook and Instagram have proved popular since their launch in April and a reported 5,000 pictures are taken per week, generating more than 300,000 impressions.

The company is also busy developing an English version of the Molang website for Q4 2020, which launched in French in May 2019 and welcomes 10,000 visitors per month.

Lise Cosentino, director of marketing and communication at Millimages, said: “Molang may have found international fame on the internet, but we’re extending its rapid digital growth by tapping into the lifestyle activities our target audiences enjoy – including gaming. Partnering with Animal Crossing: New Horizons further demonstrates that Molang is more than a hit TV animation.”

Ian Wickham, director at Licensing Link Europe added: “This further emphasises the support that Millimages is providing, to ensure Molang continues to build at pace with the core consumers and in the right places.

“The dynamics of brand engagement have changed significantly since the start of the year and so to be involved with one of the stand out successes – Animal Crossing: New Horizons – highlights the appetite Millimages have for the properties’ success.”