LEGO Super Mario, The Pokemon Company, and Crunchyroll have been named among the winners of this year’s Licensing International France Awards in a live virtual event that brought together nearly 250 industry executives from France and around the world.
Hosted by Christophe Drevet from CDR Strategy and Licensing International France’s own Florence Ayem and Laurent Taieb, the event also named its first French Rising Star as WildBrain CPLG’s Jeanne Baledent.
Meanwhile, 12 Awards winners were named during the event, selected from among the 104 submissions received, an increase of 30 per cent on the number of nomiations last year.
The 2021 Licensing International France Awards winners are:
BEST LICENSED PRODUCT – LEGO for the Super Mario Construction range
BEST RETAIL or DIGITAL ACTIVATION – PicWicToys for We need to find Santa Claus
BEST PROMOTION or EVENT – Warner Bros. Consumer Products for the LU x DC Comics x Funko activation
BEST LICENSED COLLABORATION– Crunchyroll for the Captain Tsubasa x French Football Federation
BEST DIGITAL BRAND – Super Mario / Nintendo
BEST ENTERTAINMENT BRAND – Harry Potter / Warner Bros. Entertainment
BEST SPORT BRAND – National Basketball Association
BEST LICENSEE – Funko
BEST CELEBRITY, CORPORATE or LIFESTYLE BRAND – Koh-Lanta / TF1 Licences
BEST LICENSOR or LICENSING AGENCY: The Pokémon Company International
FRENCH RISING STAR: Jeanne Balédent / Wildbrain CPLG
In addition to the Award Winners above, Licensing International France has extended a special mention to the following entries that, while not winning an award, still captured our attention.
LICENSING INTERNATIONAL FRANCE CRUSHES:
- Barbapapa x Merci collaboration / TF1 Licences
- The Bureau – The Deep Game / Dama Dreams
- Label Chaussette x RATP la ligne – socks line
- Find Me in Paris – launch of the score with Wagram Music