StoryToys announces New LEGO DUPLO Marvel collaboration for preschool app

Team17, a global games label, creative partner and developer of independent video games and edutainment apps for children, has announced that its subsidiary StoryToys has partnered with the LEGO Group and Marvel Entertainment on the LEGO DUPLO MARVEL mobile app.

The new app will allow preschoolers to join Spidey, Captain America, Ghost-Spider and other heroes for learning adventures and imaginative play. Each activity will feature a play experience where kids can help their favourite Marvel hero save the day by shooting webs with Spidey and his Amazing Friends or rescuing a kitten with Captain America.

The LEGO DUPLO MARVEL app is aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Each activity will feature fun and engaging challenges to support learning and development skills including early maths, creativity, reasoning and problem-solving.

The LEGO DUPLO MARVEL app launches worldwide in 28 languages initially, with more to come in 2022. The app is now available for pre-order on the App Store and Google Play and will launch in December 2021. The LEGO DUPLO MARVEL app will be free to download and include additional content to purchase.

StoryToys has produced apps with many leading children’s brands, including LEGO, Disney, Pixar, Penguin, Warner Bros, Sesame Workshop, Hasbro and Nickelodeon. Key titles include LEGO DUPLO WORLD, Disney Coloring World, and Hungry Caterpillar Play School.

Kids audio platform Yoto partners with Ameet and LEGO for Duplo story cards

Yoto, the audio platform for kids and firm behind the critically acclaimed and award-winning Yoto Player, has detailed a new  partnership with AMEET Publishing and LEGO Duplo.

Under the deal, AMEET will co-create a series of six new audio card packs to complement its well-established LEGO Duplo range. The new series will launch this June.

The new LEGO Duplo series of Yoto Cards will allow early learners to enjoy themes ranging from animals shapes, to mindfulness, using the colourful DUPLO bricks alongside the cards to heighten their imaginative play and motor skill development.

The Yoto Player is a screen-free, camera- and microphone-free connected speaker designed specifically for the use of children from three to twelve years old to safely control their listening by entertaining and educating them while reducing screen-time.

Ben Drury, CEO and co-founder of Yoto, said: “Allowing children to increase their creativity and imagination through play and storytelling is incredibly important for us at Yoto and so working with a like-minded company with the same core values as AMEET and the LEGO Group was a no brainer for us. This partnership is hugely exciting for us with lots more to come so watch this space.”

Dan Shepherd, international sales and marketing director from AMEET, added: “The Yoto cards will bring DUPLO stories, learning, and play to modern families through immersive audio experiences that encourage creativity and storytelling whilst promoting active, physical play. We are proud to partner with an innovative children’s platform like Yoto.”

The co-created audio cards will be available from June 2021.