GODIVA expands licensing portfolio in North America with four new partnerships

GODIVA is expanding its licensing portfolio in the U.S. and Canada in 2022 with the launch of four new licensing partnerships, with Boardwalk Frozen Treats, Jimmy’s Gourmet Bakery, Le Vian and Cookies United.

These four new partners join other brands in GODIVA’s North America licensing portfolio, which includes General Mills, The Cheesecake Factory and, most recently, Jessica Pastries, which just launched as part of GODIVA’s Holiday 2021 collection.

“We are thrilled to offer this first-class selection of GODIVA-inspired products that imbue the unmatched quality and essence of our premium brand, while reinforcing that GODIVA is the perfect choice to make any moment into an amazing one,” says Nurtac Ziyal Afridi, GODIVA’s chief executive officer. “Establishing new partnerships reinforces our strategy of expanding our accessibility and democratising premium chocolate to open more people’s eyes to the wonder of GODIVA. Licensing will continue to play a critical role in these endeavors in North America and around the world.”

“We are highly selective when choosing a licensing partner as we want to ensure they are each ‘GODIVA-worthy’ and must share the same vision and mission: spreading happiness and wonder to all,” says Meghan Furse, Global Director of Business Development, GODIVA. “With each partnership, we are providing a new channel to extend our premium quality brand to a wider audience and attract a new generation of GODIVA fans.”

Boardwalk Frozen Treats will introduce seven new GODIVA ice cream pints with each flavour inspired by GODIVA’s classic premium chocolate pieces and flavour profiles. The frozen treats will roll out in grocery stores throughout the U.S. beginning this January. Exclusive flavours include: Hazelnut Crunch, Mint Medallion, Praline Cone Crunch, Salted Caramel Brownie, Caramel Embrace, Chocolate Strawberry, and the iconic Midnight Swirl.

Jimmy’s Gourmet Bakery will roll out GODIVA “bake-at-home” chocolate chip cookie dough filled with chocolate ganache. Sold both frozen and refrigerated, these premium products are inspired by GODIVA’s ganache-filled chocolates.

Le Vian, a leader in fine jewellery, has a select line of natural fancy colour diamonds which are exclusively trademarked “Chocolate Diamonds”® across the globe. For Valentine’s Day 2022, three cobranded GODIVA x Le Vian Chocolate Diamonds pendants will be launched as a special-edition collection available at Kay Jewelers. The pieces are inspired by GODIVA’s classic chocolates and iconography. The collection also includes a very limited number of high jewelry parures and ring sets, created for the red carpet. Additional designs will roll out in the future.

Cookies United has created GODIVA Gingerbread House and Cookie Decorating Kits featuring GODIVA chocolate cookie pieces and the chocolatier’s premium “Masterpieces” Dark Chocolate Ganache Hearts as decorative pieces. These decorative kits will launch at Easter and during the Holiday 2022 season.

Jessica Pastries’ ready-to-eat round and log cakes launched as part of GODIVA’s 2021 holiday collection exclusively in Canada. These GODIVA Dark Chocolate and Sea Salt cakes feature multiple layers including sponge cake, mousse, and chocolate crunch.

GODIVA’s existing licensing partnerships include The Cheesecake Factory, which offers GODIVA-inspired desserts including the popular GODIVA® Chocolate Cheesecake, and General Mills Baking Kits, including GODIVA Chocolate Torte, GODIVA Lava Cake and GODIVA Brownie Cheesecake Swirl. To learn more about GODIVA’s products and partnerships, visit www.godiva.com.